11 Ways for SmallBusiness Owners to Share and Re-purposeNews on Social Media презентация

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SOCIAL MEDIA COMMUNICATION TIPS SOCIAL MEDIA IS ABOUT SHARING GOOD CONTENT AND HELPING OTHERS. RESULTS COME FROM ENGAGING, CARING AND PROVIDING VALUE. MitchJackson.com 800.661.7044

Слайд 111 WAYS FOR SMALL BUSINESS OWNERS TO SHARE AND RE-PURPOSE NEWS ON SOCIAL

MEDIA

COMMUNICATION TIPS FOR EVERYONE!

Jon Mitchell Jackson

MitchJackson.com

800.661.7044

Слайд 2SOCIAL MEDIA COMMUNICATION TIPS
SOCIAL MEDIA IS ABOUT SHARING GOOD CONTENT AND HELPING OTHERS.

RESULTS COME FROM ENGAGING, CARING AND PROVIDING VALUE.

MitchJackson.com

800.661.7044

Слайд 3SOCIAL MEDIA COMMUNICATION TIPS
MY GENERAL RULE IS THAT ONLY 20% OF MY

POSTS ON THE VARIOUS PLATFORMS ARE ABOUT ME OR MY BUSINESS.

MitchJackson.com

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Слайд 4SOCIAL MEDIA COMMUNICATION TIPS
THE OTHER 80% ARE FOCUSED ON SHARING TIPS AND CURATING

GOOD THIRD PARTY CONTENT THAT HELPS OTHERS.

MitchJackson.com

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Слайд 5SOCIAL MEDIA COMMUNICATION TIPS
THIS SLIDESHARE IS ABOUT THE 20%.
MitchJackson.com
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Слайд 6SOCIAL MEDIA COMMUNICATION TIPS
REMEMBER THAT IN TODAY’S DIGITAL WORLD, WE’RE ALL MEDIA COMPANIES.
MitchJackson.com
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Слайд 7SOCIAL MEDIA COMMUNICATION TIPS
IT’S ALSO IMPORTANT TO APPRECIATE THE FACT THAT WHILE CONTENT

IS KING, CONTEXT IS EVERYTHING!

MitchJackson.com

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Слайд 8SOCIAL MEDIA COMMUNICATION TIPS
START WITH A GOOD PROFILE ON EACH PLATFORM. YOU

ONLY HAVE ABOUT 9 SECONDS, THE AVERAGE ATTENTION SPAN OF A GOLDFISH, TO CAPTURE SOMEONE’S ATTENTION.

MitchJackson.com

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Слайд 9SOCIAL MEDIA COMMUNICATION TIPS
MAKE SURE TO COMPLETE EACH PROFILE WITH YOUR PICTURE, NOT

A COMPANY LOGO, AND A SHORT BUT INTERESTING BIO.

MitchJackson.com

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Слайд 10SOCIAL MEDIA COMMUNICATION TIPS
STEP #1: WEBSITE AND BLOG
MitchJackson.com
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Слайд 11SOCIAL MEDIA COMMUNICATION TIPS
SHARE YOUR NEW ANNOUNCEMENT OR UPDATE IN A

PROPERLY WRITTEN BLOG POST.

MitchJackson.com

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Слайд 12SOCIAL MEDIA COMMUNICATION TIPS
USE EFFECTIVE HEADINGS AND APPROPRIATE KEYWORDS. USE A

STORY FORMAT AND WRITE IN YOUR OWN VOICE AND IN AN EASY TO UNDERSTAND WAY.

MitchJackson.com

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Слайд 13SOCIAL MEDIA COMMUNICATION TIPS
MAKE THE POST INTERESTING AND EASY TO READ.

INCREASE INTERACTION BY ALWAYS INCLUDING A PICTURE, GRAPHIC OR VIDEO.

MitchJackson.com

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Слайд 14SOCIAL MEDIA COMMUNICATION TIPS
BE YOURSELF AND UNIQUE. SHARE YOUR ART.
MitchJackson.com
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Слайд 15SOCIAL MEDIA COMMUNICATION TIPS
EVERYTHING IS GOING MOBILE SO MAKE SURE YOUR

SITE IS MOBILE RESPONSIVE. NO EXCEPTIONS!

MitchJackson.com

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Слайд 16SOCIAL MEDIA COMMUNICATION TIPS
EXAMPLES: CLICK TO SEE HOW WE’VE SETUP OUR

FIRM WEBSITE AND COMMUNICATION TIPS BLOG.

MitchJackson.com

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Слайд 17SOCIAL MEDIA COMMUNICATION TIPS
STEP #2: TWITTER
MitchJackson.com
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Слайд 18SOCIAL MEDIA COMMUNICATION TIPS
SHARE THE CATCHY HEADING OF YOUR BLOG POST,

TOGETHER WITH A SHORT DESCRIPTION ON TWITTER. INCLUDE THE LINK BACK TO YOUR POST. USE A HASHTAG.

MitchJackson.com

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Слайд 19SOCIAL MEDIA COMMUNICATION TIPS
ALTHOUGH TWITTER ALLOWS FOR 140 CHARACTERS, TRY AND

KEEP YOUR POST TO ABOUT 120 CHARACTERS TO LEAVE ROOM FOR PEOPLE TO RETWEET WITH COMMENTS.

MitchJackson.com

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Слайд 20SOCIAL MEDIA COMMUNICATION TIPS
BECAUSE PICTURES ATTRACT MORE ATTENTION, ADD THE PICTURE

YOU USED IN YOUR BLOG POST TO YOUR TWEET.

MitchJackson.com

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Слайд 21SOCIAL MEDIA COMMUNICATION TIPS
IF YOU DON’T HAVE A PICTURE, USE ONE

OF THE FREE OR PAID ONLINE SERVICES TO GRAB AN IMAGE THAT RELATES TO YOUR STORY (I LIKE FOTOLIA).

MitchJackson.com

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Слайд 22SOCIAL MEDIA COMMUNICATION TIPS
YOU CAN ALSO USE “JING” (IT’S FREE) TO

CAPTURE A PICTURE OF THE TOP PORTION OF YOUR BLOG TO USE LATER FOR POSTING ON THE OTHER SOCIAL PLATFORMS.

MitchJackson.com

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Слайд 23SOCIAL MEDIA COMMUNICATION TIPS
SPEAKING OF TWITTER, TAKE YOUR BLOG POST AND

BREAK IT DOWN INTO 5-10 “SNAPSHOTS” ADDRESSING KEY POINTS AND TOPICS.

MitchJackson.com

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Слайд 24SOCIAL MEDIA COMMUNICATION TIPS
EACH “SNAPSHOT” SHOULD BE WORDED IN ITS OWN

UNIQUE AND EYE CATCHING WAY. I USE A WORD DOCUMENT AND KEEP A LIST OF THESE “SNAPSHOTS” FOR FUTURE USE.

MitchJackson.com

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Слайд 25SOCIAL MEDIA COMMUNICATION TIPS
SIT DOWN AT NIGHT OR EARLY IN THE

MORNING AND USE HOOTSUITE OR BUFFER TO SCHEDULE THESE ADDITIONAL TWEETS ONCE OR TWICE A DAY, OVER THE NEXT 5-10 DAYS. EACH TWEET LINKS BACK TO YOUR ORIGINAL BLOG POST.

MitchJackson.com

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CLICK TO SEE HOW I’M USING TWITTER.
MitchJackson.com
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STEP #3: LINKEDIN
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Слайд 28SOCIAL MEDIA COMMUNICATION TIPS
TAKE ONE OR MORE OF THE “SNAPSHOT” TWEETS

THAT YOU HAVE LISTED IN YOUR WORD DOCUMENT AND SHARE IT ON LINKEDIN, LINKING BACK TO YOUR BLOG POST.

MitchJackson.com

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Слайд 29SOCIAL MEDIA COMMUNICATION TIPS
NORMALLY I DO THIS IN BY TELLING HOOTSUITE

TO SEND OUT THE “SNAPSHOT” TWEETS I SCHEDULE TO BOTH TWITTER AND LINKEDIN. THIS SAVES ME TIME.

MitchJackson.com

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CLICK TO SEE HOW I’M USING LINKEDIN.
MitchJackson.com
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STEP #4: FACEBOOK
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Слайд 32SOCIAL MEDIA COMMUNICATION TIPS
AGAIN, I TAKE ONE OR MORE OF THE

TWEETS I’VE LISTED IN MY WORD DOCUMENT AND RE-PURPOSE THE LANGUAGE FOR FACEBOOK.

MitchJackson.com

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Слайд 33SOCIAL MEDIA COMMUNICATION TIPS
UNLIKE TWITTER, FACEBOOK POSTS CAN BE LONGER SO

I USUALLY ADD A BIT MORE INFORMATION IN WORD BEFORE POSTING WITH THE LINK BACK TO MY BLOG POST.

MitchJackson.com

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Слайд 34SOCIAL MEDIA COMMUNICATION TIPS
IMAGES ARE POWERFUL ATTENTION GRABBING MAGNETS ON FACEBOOK

AND WILL RESULT IN MORE INTERACTION, SHARES AND COMMENTS. MAKE SURE TO INCLUDE AN IMAGE WITH YOUR POST.

MitchJackson.com

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Слайд 35SOCIAL MEDIA COMMUNICATION TIPS
RATHER THAN ALLOWING THE LINK TO MY BLOG

POST TO AUTOMATICALLY PULL AN IMAGE BACK INTO MY FACEBOOK FEED, I PREFER TO UPLOAD MY OWN IMAGE RELATING TO THE BLOG POST. THIS WILL DISPLAY A LARGER IMAGE IN YOUR FACEBOOK POST.

MitchJackson.com

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Слайд 36SOCIAL MEDIA COMMUNICATION TIPS
I HAVE A PERSONAL AND BUSINESS FACEBOOK PROFILE

AND DEPENDING ON THE NATURE OF THE CONTENT, I POST TO EACH ONCE OR TWICE A DAY. CLICK TO SEE HOW WE’RE USING FACEBOOK FOR THE FIRM OR MY PERSONAL PAGE.

MitchJackson.com

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Слайд 37SOCIAL MEDIA COMMUNICATION TIPS
STEP #5: GOOGLE +
MitchJackson.com
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Слайд 38SOCIAL MEDIA COMMUNICATION TIPS
GOOGLE + IS PART OF GOOGLE. WHAT YOU

POST AND SHARE IS INDEXED BY GOOGLE AND DISPLAYED IN THEIR SEARCH RESULTS. ENOUGH SAID!

MitchJackson.com

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Слайд 39SOCIAL MEDIA COMMUNICATION TIPS
JUST LIKE ON FACEBOOK, YOU CAN SHARE POSTS,

PICTURES AND VIDEOS.

MitchJackson.com

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MAKE SURE TO ADD “AUTHORSHIP” TO YOUR PERSONAL

PROFILE TO BUILD AUTHORITY AND INFLUENCE. THIS WILL CREATE A VISUAL TIE BETWEEN YOU AND YOUR CONTENT.

MitchJackson.com

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Слайд 41SOCIAL MEDIA COMMUNICATION TIPS
CREATING AND PARTICIPATING IN GOOGLE HANGOUTS (SEE #10

BELOW) IS A STRONG PLAY TO INCREASE INFLUENCE AND CONNECTIONS.

MitchJackson.com

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Слайд 42SOCIAL MEDIA COMMUNICATION TIPS
ALSO KEEP AN EYE OUT FOR GOOGLE HELPOUTS

AS IT CONTINUES TO ROLL OUT.

MitchJackson.com

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Слайд 43SOCIAL MEDIA COMMUNICATION TIPS
CLICK TO SEE HOW I’M USING GOOGLE +

AT MY PERSONAL AND FIRM PROFILES.

MitchJackson.com

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Слайд 44SOCIAL MEDIA COMMUNICATION TIPS
STEP #6: PINTEREST
MitchJackson.com
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Слайд 45SOCIAL MEDIA COMMUNICATION TIPS
IF YOU’RE NOT USING THIS PLATFORM THEN YOU’RE

MISSING OUT. UPLOAD THE PICTURE OR SCREEN SHOT RELATING TO YOUR BLOG POST AND ADD IT TO ONE OR MORE OF YOUR PINTEREST BOARDS.

MitchJackson.com

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Слайд 46SOCIAL MEDIA COMMUNICATION TIPS
SEVERAL BOARDS I’VE SET UP FOR MY FIRM

INCLUDE CURRENT NEWS, VERDICTS AND SETTLEMENTS, LEGAL TIPS, TESTIMONIALS, VIDEOS, PHOTOS, PODCASTS, NEWSLETTER, AND COMMUNITY SERVICE.

MitchJackson.com

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Слайд 47SOCIAL MEDIA COMMUNICATION TIPS
YOU SHOULD SETUP BOARDS THAT WILL BE OF

INTEREST TO YOUR CUSTOMERS OR CLIENTS.

MitchJackson.com

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Слайд 48SOCIAL MEDIA COMMUNICATION TIPS
USE THE CONTENT IN YOUR WORD DOCUMENT (THE

“SNAPSHOTS”) TO COMPLETE THE DESCRIPTION IN PINTEREST.

MitchJackson.com

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Слайд 49SOCIAL MEDIA COMMUNICATION TIPS
ADD 3-4 RELEVANT HASHTAGS AT THE END AND

ALSO INCLUDE A LINK TO YOUR BLOG POST IN THE SOURCE LINK BOX.

MitchJackson.com

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Слайд 50SOCIAL MEDIA COMMUNICATION TIPS
CLICK TO SEE HOW I’M USING MY PERSONAL

AND LAW FIRM PINTEREST SITES.

MitchJackson.com

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STEP #7: YOUTUBE
MitchJackson.com
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Слайд 52SOCIAL MEDIA COMMUNICATION TIPS
VIDEO IS HUGE ON SOCIAL MEDIA. WITHIN A

YEAR OF POSTING OUR FIRST VIDEO (IT WASN’T VERY GOOD BUT IT WAS A START), WE RECEIVED HUNDREDS OF NEW CLIENT INQUIRES AND DOZENS OF NEW CASES.

MitchJackson.com

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Слайд 53SOCIAL MEDIA COMMUNICATION TIPS
I WAS ALSO FEATURED IN VARIOUS HIGH PROFILE

WEBSITES, BLOGS, AND EVEN THE ABA JOURNAL. TALK ABOUT GOOD PUBLICITY!

MitchJackson.com

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Слайд 54SOCIAL MEDIA COMMUNICATION TIPS
IF YOU HAVEN’T ALREADY DONE SO, SETUP YOUR

YOUTUBE CHANNEL AND START MAKING AND POSTING SHORT 1-3 MINUTE LONG VIDEOS.

MitchJackson.com

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Слайд 55SOCIAL MEDIA COMMUNICATION TIPS
SHARE OTHER INTERESTING VIDEOS ABOUT YOUR ACTIVITIES AND

EVENTS ON YOUR CHANNEL. PEOPLE WILL RELATE TO YOU WHEN THEY LEARN MORE ABOUT YOUR INTERESTS, PASSIONS, AND EVEN YOUR FAMILY.

MitchJackson.com

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Слайд 56SOCIAL MEDIA COMMUNICATION TIPS
YOU DON’T NEED A FANCY CAMERA AND THE

PROCESS IS PRETTY SIMPLE. THERE ARE PLENTY OF “HOW TO” RESOURCES OUT THERE.
HINT: USING A LAPEL MIC IS KEY TO GETTING GOOD AUDIO.

MitchJackson.com

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Слайд 57SOCIAL MEDIA COMMUNICATION TIPS
REMEMBER TO PAY ATTENTION TO YOUR BACKGROUND AND

HOW YOU LOOK. KEEP YOUR VIDEO SHORT AND SWEET.

MitchJackson.com

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Слайд 58SOCIAL MEDIA COMMUNICATION TIPS
SOME OF THE BEST VIDEOS WE’VE SHARED ARE

THE ONES THAT DO NOT LOOK LIKE THEY ARE PROFESSIONALLY SHOT.

MitchJackson.com

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Слайд 59SOCIAL MEDIA COMMUNICATION TIPS
FOR EXAMPLE, SIMPLY PUTTING THE CAMERA ON A

TRIPOD AND SHARING MY TAKE ON BREAKING NEWS (CALLED NEWSJACKING) HAS RESULTED IN ARTICLES ON LAWYERS.COM, NATIONAL INTERVIEWS, SPEAKING ENGAGEMENTS, AND BEING MENTIONED OR PROFILED IN BOOKS AND PROMINENT BLOGS.

MitchJackson.com

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Слайд 60SOCIAL MEDIA COMMUNICATION TIPS
TIP: THERE ARE MANY SERVICES AND PROGRAMS THAT

WILL ALLOW YOU GET THE AUDIO OF YOUR VIDEO TRANSCRIBED SO THAT YOU CAN USE IT FOR A FUTURE BLOG POST.

MitchJackson.com

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Слайд 61SOCIAL MEDIA COMMUNICATION TIPS
OTHER SERVICES WILL ALLOW YOU TO RIP THE

AUDIO FROM THE VIDEO WHICH YOU CAN THEN USE AS A PODCAST (DESCRIBED BELOW).

MitchJackson.com

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Слайд 62SOCIAL MEDIA COMMUNICATION TIPS
THE KEY IS TO KEEP THINGS INTERESTING AND

SNAPPY. DON’T BE A BORING BUSINESS PERSON.

MitchJackson.com

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Слайд 63SOCIAL MEDIA COMMUNICATION TIPS
CLICK HERE TO SEE THE GOOD AND THE

BAD AT OUR YOUTUBE CHANNEL.

MitchJackson.com

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STEP #8: SLIDESHARE
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Слайд 65SOCIAL MEDIA COMMUNICATION TIPS
THIS OVERLOOKED PLATFORM IS WELL RESPECTED AND USED

SUCCESSFULLY BY MARKING PROS AROUND THE GLOBE.

MitchJackson.com

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Слайд 66SOCIAL MEDIA COMMUNICATION TIPS
THIS PAST WEEK, I UPLOADED A NEW SLIDESHARE

ABOUT NEGOTIATION AND WITHIN THE FIRST 24 HOURS IT HAD MORE THAN 900 VIEWS AND TRENDED ON TWITTER AND SLIDESHARE.

MitchJackson.com

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Слайд 67SOCIAL MEDIA COMMUNICATION TIPS
ONE WEEK LATER WE’RE AT 3,000+ VIEWS AND

COUNTING. THE EXPOSURE AND FEEDBACK HAS BEEN AMAZING!

MitchJackson.com

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Слайд 68SOCIAL MEDIA COMMUNICATION TIPS
TAKE THE BLOG POST WE’VE BEEN TALKING ABOUT

AND BREAK IT DOWN TO A 15-20 SLIDES. INCLUDE LINKS BACK TO YOUR ORIGINAL BLOG POST.

MitchJackson.com

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CLICK TO SEE HOW WE’RE USING SLIDESHARE.
MitchJackson.com
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STEP #9: PODCASTS
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Слайд 71SOCIAL MEDIA COMMUNICATION TIPS
PODCASTS ARE VERY POPULAR BECAUSE MOBILE TECHNOLOGY NOW ALLOWS US TO EASILY

LISTEN ANYTIME AND ANYPLACE.

MitchJackson.com

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Слайд 72SOCIAL MEDIA COMMUNICATION TIPS
TAKE YOUR BLOG POST AND TURN THE CONTENT

INTO A SHORT 10-20 MINUTE PODCAST.

MitchJackson.com

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Слайд 73SOCIAL MEDIA COMMUNICATION TIPS
START WITH A SNAPPY AND ATTENTION GRABBING INTRO

AND THEN SHARE YOUR INFORMATION USING YOUR OWN VOICE.

MitchJackson.com

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Слайд 74SOCIAL MEDIA COMMUNICATION TIPS
USE YOUR POST AS AN OUTLINE AND SHARE

YOUR MESSAGE FROM YOUR HEART. CLOSE WITH A CALL TO ACTION REFERRING BACK TO YOUR WEBSITE OR BLOG.

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Слайд 75SOCIAL MEDIA COMMUNICATION TIPS
INTERVIEWS ARE A GREAT WAY TO EXPAND YOUR

SPHERE OF INFLUENCE. REACH OUT AND INTERVIEW OTHER PEOPLE WHO YOUR LISTENERS MIGHT FIND INTERESTING.

MitchJackson.com

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Слайд 76SOCIAL MEDIA COMMUNICATION TIPS
WHEN DONE, SHARE THE LINK WITH YOUR INTERVIEWEE

AND HE OR SHE WILL ALMOST ALWAYS SHARE THE INTERVIEW WITH THEIR AUDIENCE.

MitchJackson.com

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THIS IS A GREAT WAY TO EXPAND YOUR

SPHERE OF INFLUENCE AND INCREASE THE NUMBER OF EYEBALLS TO YOUR WEBSITE, BLOG AND PODCASTS PLATFORMS.

MitchJackson.com

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Слайд 78SOCIAL MEDIA COMMUNICATION TIPS
THERE ARE PLENTY OF RESOURCES OUT THERE TO

HELP GET YOU STARTED BUT MY FAVORITE “HOW TO” SITE IS CLIFF RAVENSCRAFT’S PODCAST ANSWER MAN.

MitchJackson.com

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Слайд 79SOCIAL MEDIA COMMUNICATION TIPS
ONCE WE UPLOAD A PODCAST TO OUR HOST

(WE USE LIBSYSN), WE SHARE THE PODCAST LINK BACK AT OUR ORIGINAL POST. WE ALSO UPLOAD AND LINK TO STITCHER, ITUNES, AND SOUNDCLOUD.

MitchJackson.com

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NOTE, ONCE MY PODCASTS ARE COMPLETED AND UPLOADED,

I SHARE THE UNIQUE LINKS OF THESE AUDIO PLATFORMS TO MOST OF THE ABOVE-MENTIONED SOCIAL MEDIA SITES.

MitchJackson.com

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TO KEEP THINGS UNIQUE, THE HEADINGS AND SHORT

DESCRIPTIONS ARE CHANGED FROM THE EARLIER DESCRIPTIONS AND POSTS.

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Слайд 82SOCIAL MEDIA COMMUNICATION TIPS
LINKS ARE ALSO SHARED ON THE ORIGINAL BLOG

POST OR WEBSITE PAGE, JUST IN CASE A VISITOR WOULD RATHER LISTEN TO THE MATERIAL INSTEAD OF READING IT.

MitchJackson.com

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STEP #10: SPREECAST AND
GOOGLE HANGOUTS
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THESE LIVE VIDEO PLATFORMS ALLOW YOU TO HAVE

YOUR OWN INTERNET TELEVISION STATION.

MitchJackson.com

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SPREECAST HAS BEEN AN AWESOME PLATFORM THAT HAS

CONNECTED ME WITH INTERESTING AND WELL KNOWN PEOPLE FROM ALL AROUND THE WORLD.

MitchJackson.com

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I EVEN HAD THE CHANCE TO SPREECAST WITH AMERICAN TELEVISION

JOURNALIST AND SHOW HOST, KATIE COURIC. LATER THAT NIGHT WE MADE TMZ!

MitchJackson.com

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SOME OF THE PEOPLE I’VE SPREECASTED WITH INCLUDE

NEW YORK TIMES BESTSELLING AUTHORS, CELEBRITIES AND OLYMPIC ATHLETES WITH 250,000 TO 1,000,000 TWITTER FOLLOWERS.

MitchJackson.com

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WHAT DO YOU THINK HAPPENS WHEN THEY TWEET THAT

THEY’RE GOING TO BE ON MY SPREECAST?

MitchJackson.com

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PROMOTE YOUR SHOW ON ALL THE PLATFORMS WELL

BEFORE THE EVENT AND ALSO AFTERWARDS (THEY’RE RECORDED).

MitchJackson.com

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Слайд 90SOCIAL MEDIA COMMUNICATION TIPS
SHARE THE EVENT LINKS AND EMBED THE VIDEO

OF YOUR SPREECAST AT YOUR BLOG AND OTHER PLATFORMS. HERE’S AN EXAMPLE…

MitchJackson.com

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Слайд 91SOCIAL MEDIA COMMUNICATION TIPS
MANY OF MY SPREECASTS HAVE 1,000 UNIQUE VIEWS

WITHIN THE FIRST HOUR OR SO AND SEVERAL THOUSAND IN THE FIRST 24 HOURS.

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LIFELONG CONNECTIONS AND FRIENDS HAVE BEEN MADE SIMPLY

FROM USING THIS SINGLE PLATFORM. YOU CAN DO THE SAME THING!

MitchJackson.com

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Слайд 93SOCIAL MEDIA COMMUNICATION TIPS
FOR A SMALL FEE YOU CAN DOWNLOAD YOUR

SPREECAST. YOU MAY THEN WANT TO HAVE YOUR INTERVIEWS TRANSCRIBED OR THE AUDIO RIPPED FOR FUTURE USE ON BLOGS AND PODCASTS.

MitchJackson.com

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CLICK TO SEE SEVERAL OF MY SPREECAST.
MitchJackson.com
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STEP #11: VINE, INSTAGRAM AND SNAPCHAT
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WHETHER YOU “GET IT” OR NOT, YOUNG ADULTS

ARE USING THESE PLATFORMS AND THESE SITES ARE BECOMING MORE AND MORE RELEVANT IN THE BUSINESS WORLD.

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THE KEY TO USING THESE PLATFORMS IS TO

KEEP IF FUN AND INTERESTING. LET YOUR HAIR DOWN AND “JUST DO IT” :-)

MitchJackson.com

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CLICK HERE TO SEE MY SON HAVING A

BIT OF FUN ON INSTAGRAM WITH OUR DOG BLEU AND TALKING ABOUT STRICT LIABILITY FOR DOG BITES IN CALIFORNIA.

MitchJackson.com

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Слайд 99SOCIAL MEDIA COMMUNICATION TIPS
TAKE THE SCREENSHOT IMAGE OF YOUR BLOG POST

AND SHARE IT ON INSTAGRAM WITH A LINK OR REFERENCE BACK TO YOUR WEBSITE OR BLOG.

MitchJackson.com

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INSTAGRAM WILL NOT ALLOW YOU TO HYPERLINK, SO

WE SETUP AN EASY TO REMEMBER DOMAIN WE DIRECT VIEWERS TO. THE ARE ASKED TO VISIT MYLAWYERROCKS.COM FOR MORE INFO.

MitchJackson.com

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AS AN EXAMPLE, HERE ARE MY VINE AND

INSTAGRAM PLATFORMS. AS OF THIS POST, SNAPCHAT DOES NOT HAVE A WEB BASED BROWSER, SO CONNECT WITH ME ON THE PLATFORM TO SEE HOW I’M USING IT.

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FINAL THOUGHTS
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THE APPROACH I SHARE IN THIS SLIDESHARE IS

WORKING VERY WELL FOR ME. A SINGLE BLOG POST CAN BE RE-PURPOSED AND SHARED USING THE ABOVE METHOD OVER SEVERAL DAYS OR WEEKS.

MitchJackson.com

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KEEP IN MIND THAT WHAT’S IMPORTANT ON SOCIAL

IS THE 80% PART OF THE EQUATION. THAT IS, ENGAGING OTHERS. HOWEVER, WHEN I DO JUMP OVER TO THE 20% SIDE OF THINGS, THIS IS EXACTLY HOW I DO IT.

MitchJackson.com

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I HAPPEN TO BE A LAWYER AND WHEN

I BLOG ABOUT A LEGAL THEORY OR EXPLAIN NEW STATUTES OR CASE LAW, ALL I USUALLY HEAR ARE DIGITAL CRICKETS.

MitchJackson.com

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Слайд 106SOCIAL MEDIA COMMUNICATION TIPS
WHEN I SHARE A BLOG OR SOCIAL MEDIA

POST ABOUT MY PASSIONS, FAMILY, YOUTH SPORTS, OR FAMILY TRIPS, THE INTERACTION AND FEEDBACK IS USUALLY SUBSTANTIAL.

MitchJackson.com

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FOR EXAMPLE, I HAVE A COMMUNICATION TIPS BLOG

WHERE I SHARE A WEEKLY COMMUNICATION TIP.

MitchJackson.com

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THIS BLOG IS MY PASSION AND I ENJOY

PROVIDING USEFUL IDEAS TO HELP EVERYDAY PEOPLE COMMUNICATE MORE EFFECTIVELY.

MitchJackson.com

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Слайд 109SOCIAL MEDIA COMMUNICATION TIPS
OVER TIME, TRUST AND RAPPORT IS ESTABLISHED WITH

PEOPLE (MY TRIBE) WHO SHARE A COMMON INTEREST. WHEN MY TRIBE HAS A LEGAL QUESTION OR SOMEONE NEEDS A LAWYER, WHO DO YOU THINK THEY CALL?

MitchJackson.com

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ALONG THE SAME LINES, I ENJOY TRYING CASES

AND SHARING TRIAL LAWYER TIPS.

MitchJackson.com

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MY GOOGLE PLUS TRIAL LAWYER TIPS COMMUNITY IS

ONE OF THE PLATFORMS I USE TO EXPAND THIS INTEREST.

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OVER THE PAST YEAR, THE COMMUNITY HAS GROWN

TO OVER 1,500 MEMBERS (MOSTLY LAWYERS) SHARING HUNDREDS OF OUTSTANDING TRIAL TIPS.

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HAVE YOU EVER THOUGHT ABOUT TAKING YOUR PASSION

AND STARTING YOUR OWN BLOG, GOOGLE + COMMUNITY, PODCAST OR SPREECAST CHANNEL?

MitchJackson.com

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Слайд 114SOCIAL MEDIA COMMUNICATION TIPS
CONCLUSION
MitchJackson.com
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Слайд 115SOCIAL MEDIA COMMUNICATION TIPS
SMART BUSINESS OWNERS ARE USING SOCIAL MEDIA TO

INSPIRE, INFORM, EDUCATE AND BUILD NEW RELATIONSHIPS.

MitchJackson.com

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Слайд 116SOCIAL MEDIA COMMUNICATION TIPS
HOPEFULLY YOU WILL USE SOME OR ALL OF

THESE IDEAS TO DO THE SAME THING.

MitchJackson.com

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Слайд 117SOCIAL MEDIA COMMUNICATION TIPS
I ENCOURAGE YOU TO USE THE DIFFERENT APPROACHES

IN THIS SLIDESHARE AND START INCORPORATING SOCIAL MEDIA INTO YOUR DAILY ACTIVITY TO EXPAND YOUR SPHERE OF INFLUENCE.

MitchJackson.com

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Слайд 118SOCIAL MEDIA COMMUNICATION TIPS
BUT REMEMBER ONE THING. SOCIAL IS NOT A

SPRINT, IT’S A MARATHON.

MitchJackson.com

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Слайд 119SOCIAL MEDIA COMMUNICATION TIPS
BE PATIENT AND CONSISTENT IN YOUR EFFORTS. BE

TRANSPARENT, SHARE YOUR UNIQUE ART, AND GOOD THINGS WILL HAPPEN.

MitchJackson.com

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Слайд 120SOCIAL MEDIA COMMUNICATION TIPS
DO NOT DO WHAT EVERYONE ELSE IS DOING.

BE DIFFERENT AND DISRUPT THE ESTABLISHED AND PROBABLY BROKEN SYSTEM.

MitchJackson.com

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Слайд 121SOCIAL MEDIA COMMUNICATION TIPS
ALWAYS THINK ABOUT MAKING YOUR CUSTOMER OR CLIENT’S

EXPERIENCE THE VERY BEST POSSIBLE. NEVER STOP CONNECTING!

MitchJackson.com

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I HOPE YOU FOUND THIS SLIDESHARE USEFUL. IF

SO, PLEASE USE THE BUTTONS TO SHARE IT WITH YOUR FAMILY AND FRIENDS.

MitchJackson.com

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Слайд 123SOCIAL MEDIA COMMUNICATION TIPS
I’M ALSO REALLY LOOKING FORWARD TO HEARING ABOUT

YOUR SUCCESS AND CONNECTING WITH YOU ON SOCIAL MEDIA. LET’S START RIGHT NOW ON TWITTER!

MitchJackson.com

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Слайд 124SOCIAL MEDIA COMMUNICATION TIPS
MORE ABOUT MITCH…
MITCH JACKSON HAS BEEN A TRIAL

LAWYER SINCE 1986 AND TRULY ENJOYS THE BUSINESS AND MARKETING SIDE OF OWNING HIS OWN FIRM.

MitchJackson.com

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Слайд 125SOCIAL MEDIA COMMUNICATION TIPS
IN 2013 HE WAS HONORED TO RECEIVE THE

CALIFORNIA LITIGATION LAWYER OF THE YEAR AWARD (CLAY AWARD) AND IN 2009 WAS NAMED ONE OF ORANGE COUNTY’S TRIAL LAWYERS OF THE YEAR.

MitchJackson.com

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Слайд 126SOCIAL MEDIA COMMUNICATION TIPS
WHEN HE’S NOT TRYING CASES, MITCH USES SOCIAL

MEDIA TO HELP GOOD ATTORNEYS BECOME GREAT TRIAL LAWYERS AND TO SHOW EVERYONE (NOT JUST LAWYERS) HOW TO COMMUNICATE MORE EFFECTIVELY.

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MITCH’S LAW FIRM WEBSITE IS JACKSONANDWILSON.COM AND HIS

COMMUNICATION TIPS BLOG IS MITCHJACKSON.COM

MitchJackson.com

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IF YOU HAVE ANY QUESTIONS,
LET’S CONNECT. OTHERWISE,

I LOOK
FORWARD TO SEEING YOU ONLINE!

MitchJackson.com

800.661.7044

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