Слайд 1BIG DATA LITTLE DEVICES
WHAT IT WILL DO TO US AND FOR
US
Слайд 2WHAT IS BIG DATA?
0 - 2003
5 exabytes
2011
2.5 exabytes per day
Слайд 4WHERE’S IT COMING FROM?
Source: domo.com 2012
Слайд 6DEFINITIONS
Big Data: unstructured data, don’t know what questions are yet
Business Intelligence:
structured data, know what the questions you want answered
Statistics: structured data, not realtime, no action taken as a result
Machine Learning: creation of algorithms and applying them to data sets in an attempt to learn from data
Predictive Analytics: extracting existing data to predict trends
Слайд 7WHY NOW?
2003: Doug Cutting & Mike Cafarella, Nutch
2004:Google Labs: Map Reduce
2006:Doug
Cutting moves to Yahoo and creates Hadoop
2008: Yahoo open sources Hadoop, Apache Software Foundation
2009: Matei Zaharia starts Spark at UC Berkley
2013: Spark open sourced under Apache
Слайд 8MAP REDUCE
Traditional / Sequential
Map
Reduce
Слайд 13VULNERABILITY
Target
Home Depot
Michaels
Blue Cross Blue Shield
Sony Entertainment
Слайд 21SCIENCE
MONTEREY BAY AQUARIUM RESEARCH INSTITUTE
Слайд 22HEALTH
APPLE RESEARCH KIT
The early partners tell Bloomberg that they got thousands
of volunteers within a day of launch, including 11,000 for a Stanford University cardiovascular trial -- for context, Stanford says that it would normally take a national year-long effort to get that kind of scale. The flood of data will theoretically improve the quality of the findings, especially since the automatic, phone-based tracking should prevent people from fibbing about their activity levels.
Слайд 23MORE READING
http://www.domo.com/blog/2014/04/data-never-sleeps-2-0/
http://www.redorbit.com/education/reference_library/general-2/history-of/1113190638/the-history-of-mobile-phone-technology/
http://www.forbes.com/sites/gilpress/2013/05/09/a-very-short-history-of-big-data/
http://www.wired.com/2015/04/robots-roam-earths-imperiled-oceans/?mbid=nl_041315
http://www.allbusiness.com/what-does-your-supermarket-know-about-you-15611312-1.html
http://www.geekwire.com/2015/baseball-analytics-mystery-mlb-team-uses-a-cray-supercomputer-to-crunch-data/
http://www.geekwire.com/2015/this-big-data-startup-just-raised-cash-to-analyze-driver-behavior-creating-safety-scores-for-individual-motorists/?utm_source=GeekWire+Daily+Digest&utm_campaign=20eb1892b3-daily-digest-email&utm_medium=email&utm_term=04e93fc7dfd-20eb1892b3-233387065&mc_cid=20eb1892b3&mc_eid=7b61e5049a
http://www.newyorker.com/culture/culture-desk/the-horror-of-amazons-new-dash-button
https://www.amazon.com/oc/dash-button
http://harvardmagazine.com/2014/03/why-big-data-is-a-big-deal http://www.businessinsider.com/big-data-is-growing-thanks-to-mobile-2013-1http://venturebeat.com/2015/04/03/how-microsofts-using-big-data-to-predict-traffic-jams-up-to-an-hour-in-advance/
http://www.engadget.com/2015/04/13/ibm-watson-health-cloud/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full