Big Data and The Future of Insight презентация

PETABYTES FOR ALL: THE BIG DATA BACK-STORY Georgina Sapsted, Leader of Quantitative Analysis

Слайд 1Big Data and The Future of Insight







Summary slides


Слайд 2PETABYTES FOR ALL: THE BIG DATA BACK-STORY
Georgina Sapsted, Leader of Quantitative Analysis








Слайд 3
Source: Google Trends (www.google.com/trends)/nVision | Base: UK (English speakers), March 2014
Data

Analysis: long-lived

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The 3 V’s
What makes BIG Data different?


Слайд 580% of big data is raw and unstructured

DATAFICATION









Слайд 6Predictive power

As long as some of tomorrow is contained in

a measured part of today we can make predictions.

Слайд 7THE BIG DATA EFFECT ON PREVAILING SOCIO-ECONOMIC TRENDS
Dom Harrison, Director, Global Trends








Слайд 8Retail Reloaded
1


Слайд 9Image: Shoppertrak
datafied stores
The promise of


Слайд 10
Source: Apotek
responsive spaces
The promise of


Слайд 11super service
The promise of
Photo © Virgin Atlantic


Слайд 12Image: Advanced Institute of Industrial Technology in Tokyo 
After mobile: New means of identification


Слайд 13Retail Reloaded: the Big Data impact


Слайд 14Society of Sobriety
2


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Favouring restraint, celebrating control
Source: nVision Research, 2014 US
“I have consciously made

an effort to reduce the amount of alcohol I drink” each week”

51% of US 21-24 year olds agree


Слайд 16EDIT1 in 6
GB respondents born after 1981 use personal health

tracking apps

Source: nVision Research, 2014 GB Photo © Future Foundation


Слайд 17Society of Sobriety: the Big Data impact


Слайд 18Murdered by Modernity
3


Слайд 19Memory
Skill accumulation (language, directions)
Free choice
Adventure and discovery
Privacy
“Ignorance is bliss”
The

presumption of innocence
The old-school football manager

Big Data: accelerating the end of…?


Слайд 20
Source: Google Trends (www.google.com/trends)/nVision | Base: Worldwide (English speakers), 2014
The nascent

response: Searching for the deep web

Слайд 21Murdered by Modernity: Big Data impact


Слайд 22THE BIG DATA BIOPSY
James Murphy, Editorial Director








Слайд 23Does the regulator pack any punch at all?

“We are undergoing

a revolution...
The immense volume, diversity and potential value of data...
The working group will consider all these issues...”
John Podesta, White House Big Data Review Leader
Jan 2014

Слайд 24Big Data: business partner of insight?

“Overwhelmingly, respondents are positive about

the need to travel for business. Over half (55%) find business trips interesting, 36% find them enjoyable and 17% say business travel is motivating.”
Amadeus Business Travel Survey 2014
Sample size: 411 Regular Business Travellers in the UK and Ireland

Big Data + Soft Power =

Super-Smart Insight?


Слайд 25
In a short while from now…

In our jobs, we will

all be using Big Data apps in the way we all use Excel today.

Marketing will work in real-time just as in-store sales and inventory management have always done.

Data Science guzzles the budgets and pressures conventional techniques to justify themselves.

We see: The rise of the Soft Woo + Anticipatory Service Propositions

Insight will re-skill itself and de-IT Big Data.

Big Data will amplify the claim that it can reduce headcount in every sector.



Слайд 26
Big Data: the Big Four Claims


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Big Four Claims: our summary view


Слайд 28Want more?
info@futurefoundation.net
+44 (0) 203 008 4889

London | New York | Stockholm









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