- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Are Your Reports Pretty Little Liars? презентация
Содержание
- 1. Are Your Reports Pretty Little Liars?
- 2. DR DATA just call me
- 3. relying on nebulous “USER” data
- 7. USERS NEW USERS COUNT OF SESSIONS DAYS
- 8. =
- 10. google knows these are not visitors.
- 15. there are a few CAVEATS
- 16. site must have a login
- 17. visitors need to actually log in
- 18. site must upgrade to universal
- 19. site must capture customer id
- 20. you must set up a new view
- 21. WARNING: your user data will shrink
- 22. quite the BOON for sites like these ….
- 25. ignoring LOGGED IN users
- 28. TWO WAYS to accomplish this
- 29. custom variables
- 30. custom variables
- 31. custom dimensions
- 32. custom dimensions
- 33. custom dimension setup
- 34. customer id good candidates
- 35. customer id logged in good candidates
- 36. customer id logged in author good candidates
- 37. good candidates customer id logged in author page category (not tags)
- 38. customer id logged in author page category (not tags) publication date good candidates
- 39. customer id logged in author page category (not tags) publication date gender good candidates
- 40. customer id logged in author page category (not tags) publication date gender age good candidates
- 41. customer id logged in author page category
- 42. customer id logged in author page category
- 43. customer id logged in author page category
- 44. customer id logged in author page category
- 45. customer id logged in author page category
- 46. missing metrics that MATTER
- 47. good candidates cost of goods sold
- 48. good candidates cost of goods sold profit
- 49. good candidates cost of goods sold profit margin
- 50. good candidates cost of goods sold profit margin number of members
- 51. good candidates cost of goods sold profit margin number of members population
- 52. good candidates cost of goods sold profit margin number of members population game score
- 53. good candidates cost of goods sold profit margin number of members population game score awards
- 54. good candidates cost of goods sold profit
- 55. good candidates cost of goods sold profit
- 56. good candidates cost of goods sold profit
- 57. good candidates cost of goods sold profit
- 58. what MARKETERS care about
- 60. what BUSINESS OWNERS care about
- 61. when these COLLIDING realities intersect
- 62. examples from the WILD
- 63. email metrics in campaign reports? ALL DAY
- 64. see medium history for a registered USER
- 65. hosing your CAMPAIGN tagging
- 66. labels matter
- 70. reports impacted if you get MEDIUM wrong
- 78. what happens when you tag INTERNAL links
- 79. 1.4 MILLION sessions overwritten
- 80. 1.4 MILLION sessions overwritten
- 82. using THIRD-PARTY services
- 83. booking engines
- 84. event services
- 85. payment gateways
- 86. application sites
- 87. partner sites
- 89. PLAN A keep them on your site
- 90. PLAN B cross-domain tracking
- 91. how to CHECK your tracking
- 92. STEP 1: install google analytics debugger
- 93. STEP 2: open the console ctrl-shift-j command-opt-j
- 94. STEP 3: check the visitor/client id
- 95. STEP 4: make sure domain is different
- 96. STEP 5: check for a match
- 97. PRO TIP: set up auto-linking
- 98. GET ALL THE LINKS
- 99. W: ANNIELYTICS.COM/SERVICES E: ANNIE@ANNIELYTICS.COM T: @ANNIECUSHING L: LINKEDIN.COM/IN/ANNIECUSHING
DR DATA just call me
Слайд 7USERS
NEW USERS
COUNT OF SESSIONS
DAYS SINCE LAST SESSION
% NEW SESSIONS
USER TYPE
USER DEFINED
VALUES
metric
dimension
(FKA UNIQUE VISITORS)
(NEW/RET VISITOR)
Слайд 41customer id
logged in
author
page category (not tags)
publication date
gender
age
membership level
good candidates
Слайд 42customer id
logged in
author
page category (not tags)
publication date
gender
age
membership level
good candidates
Слайд 43customer id
logged in
author
page category (not tags)
publication date
gender
age
membership level
number of help articles
viewed
good candidates
Слайд 44customer id
logged in
author
page category (not tags)
publication date
gender
age
membership level
number of help articles
viewed
complaint
complaint
good candidates
Слайд 45customer id
logged in
author
page category (not tags)
publication date
gender
age
membership level
number of help articles
viewed
complaint
complaint
good candidates
Слайд 54good candidates
cost of goods sold
profit
margin
number of members
population
game score
awards
points
Слайд 55good candidates
cost of goods sold
profit
margin
number of members
population
game score
awards
points
email opens
Слайд 56good candidates
cost of goods sold
profit
margin
number of members
population
game score
awards
points
email opens
email sends
Слайд 57good candidates
cost of goods sold
profit
margin
number of members
population
game score
awards
points
email opens
email sends
Слайд 99W: ANNIELYTICS.COM/SERVICES
E: ANNIE@ANNIELYTICS.COM
T: @ANNIECUSHING
L: LINKEDIN.COM/IN/ANNIECUSHING
