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Why Understanding theEvolving Candidate JourneyGives You a Recruiting Advantage презентация
Содержание
- 1. Why Understanding theEvolving Candidate JourneyGives You a Recruiting Advantage
- 2. Webinar Tips for Attendees You can connect
- 3. Featured Speakers James Ellis Director of Inbound
- 4. Agenda Candidate and Company Alignment The
- 5. Candidate and Company Alignment How do they see each other?
- 6. How Companies See Candidates
- 7. How Candidates See Companies
- 8. Not Much Alignment Between Both Perspectives How Companies See Candidates How Candidates See Companies
- 9. Me Well, Some Alignment Us Me Me
- 10. Resume/Cover Letter/ Interview Interview Interview How Do
- 11. Hidden Marketing Speak Marketing Speak How Do
- 12. We need to align our needs
- 13. The Candidate Journey
- 14. The Old Candidate Journey I have a
- 15. But the Journey Has Changed With more
- 16. Based on data from 350 career sites:
- 17. The REAL Candidate Journeys
- 18. Hopeful, but Unlikely The REAL Candidate Journeys
- 19. Recruiter-Driven The REAL Candidate Journeys
- 20. Passive and Patient The REAL Candidate Journeys
- 21. Passive But Interested The REAL Candidate Journeys
- 22. Most Honest The REAL Candidate Journeys
- 23. Can we all agree that changing jobs
- 24. Do you want to give them more
- 25. Tell Your Story
- 26. Tell Your Story Or Someone Else Will
- 27. Tell My Story?! One Size Doesn’t Fit All
- 28. Tell My Story?! One Size Doesn’t Fit All
- 29. Tell My Story?! One Size Doesn’t Fit All
- 30. Understand Your Audience Engage Them With Content
- 31. Sold! How Do I Do This? Make
- 32. Interview someone Interview someone (with a camera!)
- 33. There’s One Trick… Connect Jobs to Content
- 34. It Doesn’t Have to Be Scary
- 35. Finding Alignment on Glassdoor
- 36. Finding Alignment on Glassdoor Self-Selection
- 37. Candidates’ Journey on Glassdoor These candidates really want to work for you!
- 38. Telling Your REAL Story with Compelling Content
- 39. Telling Your REAL Story with Compelling Content
- 40. Telling Your REAL Story with Compelling Content
- 42. Questions?
- 43. Thank You
Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will
Слайд 2Webinar Tips for Attendees
You can connect to audio using your computer’s
microphone and speakers.
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
Слайд 3Featured Speakers
James Ellis
Director of Inbound Marketing
at TMP Worldwide
@TheWarForTalent
meshworking.com
james.ellis@tmp.com
Elizabeth Murphy
Channel Marketing Manager
at
Glassdoor
@EBHoster elizabeth.murphy@glassdoor.com
@EBHoster elizabeth.murphy@glassdoor.com
Слайд 4Agenda
Candidate and Company Alignment
The Candidate Journey
How to Tell Your Story
Finding Alignment
on Glassdoor
Слайд 8Not Much Alignment Between Both Perspectives
How Companies See Candidates
How Candidates See
Companies
Слайд 10Resume/Cover Letter/
Interview
Interview
Interview
How Do We Evaluate?
Educated Guess
Resume
How Companies See Candidates
Слайд 11Hidden
Marketing Speak
Marketing Speak
How Do They Evaluate?
Best Guess
News
How Candidates See Companies
Слайд 14The Old Candidate Journey
I have a job opening!
You have a resume!
Give
me your resume!
When I decide I want to talk to you, I’ll dictate the
terms of our engagement and you can just sit tight
until I’m good and ready to engage.
Слайд 15But the Journey Has Changed
With more information available, candidates are now
more selective
They resemble consumers rather than candidates
Multiple steps are added to the journey
Candidates are now in more control of the process
They resemble consumers rather than candidates
Multiple steps are added to the journey
Candidates are now in more control of the process
Слайд 16Based on data from 350 career sites: the journey from unaware
to apply is
41% LONGER
than it was just two years ago!
41% LONGER
than it was just two years ago!
Слайд 23Can we all agree that changing jobs is
a life-changing decision?
Long
journeys occur because people want
more information before making such an
important decision.
If you were buying a car or a house, you’d want to know a lot more than the locations and price.
So the real question becomes…
If you were buying a car or a house, you’d want to know a lot more than the locations and price.
So the real question becomes…
The Joys of Longer Journeys
Слайд 24Do you want to give them more
of the information they crave?
Or,
will you force them to go
looking for it on their own?
Слайд 26Tell Your Story
Or Someone Else Will
More Comprehension
Better Understanding
Higher Application Rates
Quality Candidates
Better
Cultural Fit
Слайд 31Sold! How Do I Do This?
Make content that
tells your story
Connect
it to jobs
that are related to
that content
Manage and adjust
Слайд 32Interview someone
Interview someone (with a camera!)
Ask someone to interview someone else
Take
pictures of your people at the office
Let your people take pictures of each other
Ask people why they work here
Ask someone to take pictures of their path from home to work
Shoot a video where someone explains one work process
Email 10 people and ask them 1 question
Let your people take pictures of each other
Ask people why they work here
Ask someone to take pictures of their path from home to work
Shoot a video where someone explains one work process
Email 10 people and ask them 1 question
I’m Not a Writer! How Do I “Make” Content?
Слайд 36Finding Alignment on Glassdoor
Self-Selection
Your
Authentic
Employer
Brand
Job Seekers
Quality Candidates
Слайд 39Telling Your REAL Story with Compelling Content
Why Work For Us?
Unlimited Media
Benefits
Social
Media Feeds
Слайд 40Telling Your REAL Story with Compelling Content
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