About backstories презентация

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5 Reasons for a backstory There are five main reasons for creating a backstory for characters and stories. Although these reasons are business driven they ensure that the overall story remains

Слайд 1ABOUT BACKSTORIES
building sustainable story franchises
Marcus John Henry Brown
www.marcusjohnhenrybrown.com

Слайд 25 Reasons for a backstory
There are five main reasons for creating

a backstory for characters and stories. Although these reasons are business driven they ensure that the overall story remains interesting for audiences.

Слайд 3Why a backstory matters
The very first Star Wars film featured a

character called Darth Vader. He was the villain of the story and at the end of the film is defeated by the good guys.

$775,398,007

Worldwide box office revenues

Had George Lucas not written extensive backstories for all of the Star Wars characters the story would have stopped at the first film. Darth Vader would have had no where to go.

Source: Forbes, Lucasfilms - Research Date: 1.1.2014

Star Wars Episode IV: A New Hope

Слайд 4

the backstory
Why a backstory matters
Driving additional revenues by extending the story
$775,398,007
Star Wars

Episode IV: A New Hope

Additional Box Office revenues created by extending the Star Wars Story.

Source: Forbes, Lucasfilms - Research Date: 1.1.2014

George Lucas had written an extensive backstory though. Between 1977 and 1983 used it to create three amazing films.

Слайд 5

Why a backstory matters
Driving additional revenues by revealing the backstory
$775,398,007
Star Wars

Episode IV: A New Hope

$538,375,067

Star Wars Episode v: The Empire Strikes back

$475,106,177

Star Wars Episode v1: return of the jedi

Additional Box-Office revenues created by filming the backstory.

$924,317,558

Star Wars Episode 1: The Phantom Menance

$649,398,328

Star Wars Episode II: Attack of the clones

$848,754,768

Star Wars Episode III: revenge of the sith

Source: Forbes, Lucasfilms - Research Date: 1.1.2014

So extensive was the Star Wars story universe that, between 1999 and 2005, Lucas Film went on to create an additional set of three films that focused completely on the backstory - answering questions such as: who was Darth Vader, where did he come from and how to he become evil? They weren’t as amazing as the first three films.

Слайд 6
Why a backstory matters
Driving additional revenues by creating brand extensions
Star Wars

Episode II: Attack of the clones

Star Wars Episode III: revenge of the sith

STAR WARS
THE CLONE WARS

The backstory made it possible to extend the Star Wars brand into other areas, such as animated films for television and computer games.

Brand Extensions

2002

2005

2008

$68,282,844

Слайд 7Why a backstory matters
An audience always wants to know why things

happen and why certain characters do certain things. When Star Wars was released in 1977 nobody knew how important Darth Vader was to the story and finding out why he was so important, was a key factor in the franchise’s success – that and LIGHTSABERS.

$4,277,000,000

OVERALL Worldwide box office revenues

The backstory feeds audience curiosity

Source: Forbes, Lucasfilms - Research Date: 1.1.2014

Слайд 8Why a backstory matters
$27,000,000,000
Total Star wars franchise revenues
Source: Forbes, Lucasfilms -

Research Date: 1.1.2014

The backstory becomes a story franchise

The success of Star Wars lies in its rich backstory with hundreds of interconnected characters, all of which have their own story to tell which then, in turn, become part of the story franchise.

Story franchise

Слайд 9Brands with backstories
172 Million
Total Pokémon Units sold*
Nintendo’s Pokémon Franchise has a

total of 719 characters, each with their own set of characteristics, skills and backstories.

719 Characters

*August 2013

Слайд 10Backstories with meaning
A complex & emotional charged backstory
mythology
The Poppy as a

symbol of blood, loss and resurrection

Symbol

sympathy bonds

application

A final emotional discharge. Church.

climax

How the poppy appeal works

Every autumn, the commonwealth states remember their fallen soldiers. Small paper poppies are sold, without a fixed price, and the money collected goes to support charities that look after elderly, disabled or injured servicemen and women.

Слайд 11Backstories with meaning
In Flanders fields the poppies blow Between the crosses,

row on row, That mark our place; and in the sky The larks, still bravely singing, fly Scarce heard amid the guns below.
Lieutenant Colonel John McCrae 1915

In Flanders Fields

Image source: https://www.flickr.com/photos/hennasabel/4761642512

Remembrance day & the poppy appeal – The mythology

Слайд 12Backstories with meaning
Remembrance day & the poppy appeal – The mythology


16 Million deaths
20 million casualties

1914 – 1918 – 1st world war

11th November at 11:00 hrs.

11.11.11

Armistice Day

15th May 1915

The funeral of Alexis Helmer

Слайд 13Backstories with meaning
Remembrance day & the poppy appeal – The Symbol


Image source: https://www.flickr.com/photos/flintfamilyphotos/14299477616

Слайд 14Backstories with meaning
Remembrance day & the poppy appeal – The Symbol
Image

source: https://www.flickr.com/photos/paullikespics/3019811681

Слайд 15Backstories with meaning
Source: Royal British Legion Poppy Appeal.
350.000 volunteers
40 million

poppies made

100.000 wreaths

750.000 Crosses

Remembrance day & the poppy appeal – The application

Image source: https://www.flickr.com/photos/howardlake/5123632604

Слайд 16Backstories with meaning
Source: Royal British Legion Poppy Appeal.
Remembrance day & the

poppy appeal – The application

Image source: https://www.flickr.com/photos/tadekk/2228754127

Слайд 17Backstories with meaning
Image source: poppyscotland.org.uk
£34,000,000
Total collected 2013
Source: Royal British

Legion Poppy Appeal.

Remembrance day & the poppy appeal – The application

Слайд 18Backstories with meaning
Remembrance day & the poppy appeal – The application
You

see them everywhere. The queen wears one, the princes, the prime minister, pop stars, weather presenters, your teachers and your neighbour.

Poppy pressure

Pressure campaign

Слайд 19Backstories with meaning
Image source: https://www.flickr.com/photos/defenceimages/8315146504
11.11.11
They shall grow not old, as we

that are left grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning, We will remember them.
Ode to the fallen - Laurence Binyon

Remembrance day & the poppy appeal – CLIMAX

One minute of complete silence – throughout the country

Слайд 20Backstories with meaning
Image source: https://www.flickr.com/photos/defenceimages/5198189316
Remembrance day & the poppy appeal –

CLIMAX

Слайд 21Marcus john henry brown
Managing director – creative director
The backstory made it

possible to extend the Star Wars brand into other areas, such as animated films for television and computer games.

Contact details

Marcus John Henry Brown UG (haftungsbeschränkt) Jahnstrasse 34c 80469 München
Email: mail@marcusjohnhenrybrown.com
Telephone: +49 (0)89 2351 3330

Skype:
Marcus.J.H.Brown

Twitter:
@MarcusJHBrown

www.marcusjohnhenrybrown.com

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