U.S. Fish and Wildlife Service
Photo by: Kristine Sowl USFWS
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The Use of Technology and Social Media to Educate and Motivate презентация
Содержание
- 1. The Use of Technology and Social Media to Educate and Motivate
- 2. I’m a Wildlife and Technology Geek
- 3. Social Media: Just a New Way To Do Old Business
- 4. Some Reasons To Be on Social
- 5. Who Needs An Overview? Twitter Facebook Instagram Linkedin Tumblr Flickr Youtube Google+ Pinterest
- 6. Types of Social Media
- 7. Let’s Work to Remind the World What’s Out There
- 8. Steps to Giving Your Message the
- 9. Join the Community (Don’t Just Talk
- 11. Weave a Story Involving Your Community @klsnature
- 12. Consider ALL your communication channels
- 13. Do not just “push it out”
- 14. Art of Quality Conversations Speak Less- Listen
- 15. Objectives and Visual Elements Inspire Americans To
- 16. Give Others the Microphone to Share Your Work
- 17. Find Ways to Engage That Encourage Social Behavior
- 18. Serve as a Resource:
- 19. Understand the Content Lifespan Formal Informal Right Now 3 years from now
- 20. Let your content give context to your work
- 21. Adapt to how people use the tools…
- 22. Listen to and Research Your Audience
- 23. For Example… Search Keywords Organization’s Name
- 24. Organize and Follow Key Opinion Leaders
- 25. Repurpose Content
- 26. Combine Online and Offline Media
- 27. Make the presence benefit both YOU and your community
- 28. Redefine the Tool
- 29. Be Strategic About What You Post
- 31. Make Sharing Easy and Accessible
- 32. Understand How People are Consuming and Sharing
- 33. Choose Your Metrics
- 34. How should you use social media? br3akthru Like (Mad) Scientists!
- 35. Questions? Danielle Brigida National Social Media Manager
I’m a Wildlife and Technology Geek
Слайд 1The Use of Technology and
Social Media
to Educate and Motivate
By
Danielle Brigida
U.S. Fish and Wildlife Service
U.S. Fish and Wildlife Service
Слайд 9Join the Community
(Don’t Just Talk At It)
Listen Carefully
Be Responsive
Add
Value
Spark Discussion
Be Present
Follow Passion
Spark Discussion
Be Present
Follow Passion
Слайд 14Art of Quality Conversations
Speak Less- Listen More
Develop Your Sense of Humor
Know
Your Current Events
Keep Track of Interesting Experiences
Be a Bearer of Good Tidings
Keep Comments Short and To the Point
Keep Track of Interesting Experiences
Be a Bearer of Good Tidings
Keep Comments Short and To the Point
@starfocus
Слайд 15Objectives and Visual Elements
Inspire Americans To Protect Wildlife For Our Children’s
future
Photographs
Getting Outdoors
Watching for Wildlife
Instagram
Google+
Facebook
Flickr
Слайд 23For Example…
Search Keywords
Organization’s Name
Key individuals
Branding mistakes
Program references
Referring Traffic
Google Analytics
Facebook insights
Слайд 32Understand How People are Consuming and Sharing Content
Compelling Message
Intriguing Visual
Clear
Action
Слайд 35Questions?
Danielle Brigida
National Social Media Manager
U.S. Fish and Wildlife Service
@USFWSHQ or @starfocus
danielle_brigida@fws.gov
Judy
N, Flickr
