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Dubai Smart Gates презентация
Содержание
- 1. Dubai Smart Gates
- 2. Changing the Face of Transport via APIs
- 3. Outline Opportunities and Challenges in Transport Five API Use Cases API Economics Wrap-up and take-aways
- 4. International travel contributed $6.9tr to global
- 5. Traffic congestion effects reduce GDP
- 6. The solution to all this ?
- 7. Five API use cases Enabling mobile channels
- 8. Open data for multi-modal travel throughout UK
- 9. 2. Growing ecosystems Carma Easily find
- 10. 3. Increasing reach From service to platform
- 11. 4. Powering business models Aggregation of various
- 12. 5. Driving innovation Free access to data
- 13. But what really is the power of APIs ?
- 14. APIs enable the creation of platforms.
- 15. Src: http://www.valuewalk.com/ …A "platform" is a system
- 16. APIs enable the creation of
- 17. Asymmetric Business Models Side 1 Type
- 18. Platform economics Home Market Victimized Market Platform Src: wikipedia
- 19. Platform economics Price Price
- 20. Platform economics: examples Price Price Quantity Home Market Victimized Market Platform
- 21. APIs enable the creation of platforms. A Platform… …adapted to countless needs and niches…
- 22. Platform and the five API use cases
- 23. Nearly 4/5 of
- 24. Take-aways There are tremendous opportunities in transport.
- 25. The next miracle to come from transportation
- 26. Q&A Manfred Bortenschlager manfred@scale.net
Changing the Face of Transport via APIs Manfred Bortenschlager I work for 3scale.net API Management @3scale APIdays Paris, December 3, 2014
Слайд 2Changing the Face of Transport via APIs
Manfred Bortenschlager
I work for 3scale.net
API
Management
@3scale
APIdays
Paris, December 3, 2014
@3scale
APIdays
Paris, December 3, 2014
Слайд 3Outline
Opportunities and Challenges in Transport
Five API Use Cases
API Economics
Wrap-up and take-aways
Слайд 4
International travel contributed $6.9tr to global GDP
Transport industry accounts for 4.5%
of total employment
International trade growth forecast 8%
Growing hyperconnectivity: people, places, machines
Smart navigation systems reduce travel time by 18%
International trade growth forecast 8%
Growing hyperconnectivity: people, places, machines
Smart navigation systems reduce travel time by 18%
Src: WEF, EC, Flickr
Слайд 5
Traffic congestion effects reduce GDP by $200bn in EU and US
Transport
accounts for ¼ of EU’s emissions
71% of EU car drivers criticize convenience of PT
Saturation of EU skies, freight traffic to grow 125%
Growth rates ➔ energy ?
71% of EU car drivers criticize convenience of PT
Saturation of EU skies, freight traffic to grow 125%
Growth rates ➔ energy ?
Src: WEF, EC, Flickr
Слайд 6The solution to all this ?
Application Programming Interfaces
…because APIs are interfaces
that allow systems to work – frictionless.
Слайд 7Five API use cases
Enabling mobile channels
Growing ecosystem
Increasing reach
Powering business models
Driving
innovation
www.3scale.net
Слайд 8Open data for multi-modal travel throughout UK
Open data for Smart Cities
Including
transport data
Adopted by many mobile apps
Adopted by many mobile apps
1. Enabling mobile channels
Слайд 92. Growing ecosystems
Carma
Easily find matches for carpooling
Exposes same functionality via API
Слайд 103. Increasing reach
From service to platform
Opening up an API […] embeds
them in a wider range of apps […] and increases their sales potential because they have more channels. (Gartner)
Src: http://bostinno.streetwise.co/2014/08/20/uber-api-open-uber-api-launch-partners-include-starbucks-united-airlines/
Src: http://bostinno.streetwise.co/2014/08/20/uber-api-open-uber-api-launch-partners-include-starbucks-united-airlines/
Слайд 114. Powering business models
Aggregation of various transport-related data feeds
Freemium price plan
for API access
Слайд 125. Driving innovation
Free access to data
from multitude of sources:
Lines, times, fares,
points of interests, bikes, traffic jams, speed cameras, electric car charge points…
Encourage mashups and innovation
Encourage mashups and innovation
Слайд 15Src: http://www.valuewalk.com/
…A "platform" is a system that can be […] customized
by outside developers -- users -- and in that way,
adapted to countless needs and niches that the
platform's original developers could not have
possibly contemplated.
Слайд 16
APIs enable the creation of platforms.
Platforms enable 2-sided business models.
(aka Asymmetric
Business Models)
Слайд 17Asymmetric Business Models
Side 1 Type
“Home” market
Primary
Side 2 Type
“Victimized” market
Secondary
Drives the primary
Слайд 22Platform and the five API use cases
Enabling mobile channels
Growing ecosystem
Increasing
reach
Powering business models
Driving innovation
Powering business models
Driving innovation
Слайд 24Take-aways
There are tremendous opportunities in transport.
Several socio-economic, structural and technical challenges
need to be overcome.
APIs (will) play an essential role.
Five API use cases can be identified.
All relate to platform economics.
APIs (will) play an essential role.
Five API use cases can be identified.
All relate to platform economics.
Слайд 26Q&A
Manfred Bortenschlager
manfred@scale.net
I work at 3scale.net
API Management
@3scale
Changing the Face of Transport
via APIs
