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Social Media for Real Estate презентация
Содержание
- 1. Social Media for Real Estate
- 2. Pareto’s Principle: 80-20 Rule What technology fits
- 3. Technology Overload
- 4. The Renaissance Realtor’s first name is always “Steven”
- 5. Steven… Spielberg, because he creates engaging video
- 6. Steven… Jobs, because he is a wiz at technology
- 7. Steven… King,
- 8. Steven… Covey, because you cram 48 hours of productivity into a 24 hour day.
- 9. Now you’re Chuck Yeager? Really?
- 10. Wasn’t technology supposed to make things easier?
- 11. The 80-20 Rule in Action: The Email
- 12. The Email Challenge Open rate: 10 percent Open rate: 100 percent
- 13. The Limits of Technology I wonder how
- 14. Search (Google, Bing) Quality traffic Owned by the portals PPC is expensive
- 15. Portals Are Not Your Friend “Haven’t they
- 16. The Obligatory Godfather Slide
- 17. The Good News
- 18. Why Social Fits the 80-20 Rule Networking,
- 19. Social Media IS the marketing plan Sherry Chris
- 20. The Catch The buy-in is not money,
- 21. Pareto’s Principle: Identify the “20%”
- 22. Infrastructure Facebook – Because everyone is there
- 23. The Social Media Wagon Wheel
- 24. The Social Media Wagon Wheel Hub: Your
- 25. Step 1: Write your blog post
- 26. Step 2: Share
- 27. That’s it! Now repeat for other sites…
- 28. Remember Your Website? Social media is now
- 29. Branding Cover art musts: Slogan Contact information Logo Headshot
- 30. Good Example
- 31. Keep cover images the same Facebook Google+ YouTube Twitter WordPress
- 32. Content 80 percent about “them” 20 percent
- 33. The Wagon Wheel at Work Each new
- 41. Video Tempting to skip… don’t $5 and
- 42. Now You’re Special Social Media listing presentation
- 43. Michael Hetzer President/Founder Lockbox Social michaelh@webhenmedia.com www.lockboxsocial.com
Слайд 1Social Media for Real Estate
Presenter: Michael Hetzer
President/Founder: Lockbox Social
Slideshare.com/MichaelHetzer
Слайд 2Pareto’s Principle: 80-20 Rule
What technology fits the rule for 2014?
Search?
Lead Buying?
Social
Media?
?? The Next Big Thing: Drones?
?? The Next Big Thing: Drones?
Слайд 7Steven…
King, because he is able to crank out blogs, tweets, comments
and other engaging, written content on a daily basis.
Слайд 13The Limits of Technology
I wonder how many leads are dying a
fast death right now in his CRM…
Слайд 15Portals Are Not Your Friend
“Haven’t they done us a favor?”
They optimize
OUR data (SEO)
We pay them for the service
For now, yes, but…
Price of leads will rise
Quality will fall
ROI ? 0%
Already happened in Mortgage, Insurance, Travel, Education and Auto, to name a few.
We pay them for the service
For now, yes, but…
Price of leads will rise
Quality will fall
ROI ? 0%
Already happened in Mortgage, Insurance, Travel, Education and Auto, to name a few.
Слайд 18Why Social Fits the 80-20 Rule
Networking, 24/7, automated
Markets within your sphere
of influence
Builds brands (Just ask Coca-Cola)
Not shifting sand
You own it (you’ve gone from lead buyer to lead generator)
Sustainable
**Oh yeah, and it’s free**
Builds brands (Just ask Coca-Cola)
Not shifting sand
You own it (you’ve gone from lead buyer to lead generator)
Sustainable
**Oh yeah, and it’s free**
Слайд 19Social Media IS the marketing plan
Sherry Chris
President and CEO
Better Homes and
Gardens Real Estate LLC
Speaking at RealTech, Las Vegas 2014
Speaking at RealTech, Las Vegas 2014
Слайд 20The Catch
The buy-in is not money, it’s content
Pictures, video, articles, pithy
thoughts, helpful answers, brilliant insights.
This stuff is work
Who has time for this?
This stuff is work
Who has time for this?
Слайд 22Infrastructure
Facebook – Because everyone is there
Twitter – Because you are mobile
Google+
- Because it’s going to BIG
YouTube – Because it’s the #2 search engine
Blog (WordPress or Blogger) – Because with it, you can rule all the other sites.
YouTube – Because it’s the #2 search engine
Blog (WordPress or Blogger) – Because with it, you can rule all the other sites.
Слайд 24The Social Media Wagon Wheel
Hub: Your Blog
Around the rim: Social Media
sites
Leads flows back to the Blog
Everything also flows OUT from the blog
Leads flows back to the Blog
Everything also flows OUT from the blog
Слайд 28Remember Your Website?
Social media is now a traffic source
Blog links back
to your website
Lead capture
CRM
IDX feed
Static
Content goes out, leads come into the blog, and then flow downhill to the website.
Lead capture
CRM
IDX feed
Static
Content goes out, leads come into the blog, and then flow downhill to the website.
Слайд 32Content
80 percent about “them”
20 percent about “you”
Be a Giver
Have Fun
Share
Acknowledge
Know the
etiquette
Слайд 33The Wagon Wheel at Work
Each new listing is announced in a
blog post and shared to all social sites with a link to the listing pages (Time: 5 mins)
Each listing gets “dripped” with a twice-monthly post in the blog that is shared to all social sites. (Time 5 mins)
Price Reductions, Just Sold, Open House (Time 5 mins)
Tweet Open House at Start and Finish (Time: <5 mins)
Each listing gets “dripped” with a twice-monthly post in the blog that is shared to all social sites. (Time 5 mins)
Price Reductions, Just Sold, Open House (Time 5 mins)
Tweet Open House at Start and Finish (Time: <5 mins)
Слайд 41Video
Tempting to skip… don’t
$5 and 5 minutes to do a slideshow
video
Animoto: www.animoto.com
Onvedeo: www.onvedeo.com
Post on your YouTube channel
Do not remove
Animoto: www.animoto.com
Onvedeo: www.onvedeo.com
Post on your YouTube channel
Do not remove
Слайд 42Now You’re Special
Social Media listing presentation should include:
Blog site
All social
networks
YouTube Channel
Website
Listing pages for a sample listing (what I can do for you!)
YouTube Channel
Website
Listing pages for a sample listing (what I can do for you!)
Слайд 43Michael Hetzer
President/Founder
Lockbox Social
michaelh@webhenmedia.com
www.lockboxsocial.com
