Vice-Head of Department, Assistant Professor, Ph.D.
Plekhanov Russian University of Economics
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International organization design презентация
Содержание
- 1. International organization design
- 2. Objectives Define and discuss the nature of
- 3. Country culture Size Factors Affecting Design Strategy
- 4. Functional knowledge Product knowledge Types of
- 5. FORMS of Global Organization Design Product Area Functional Customer Matrix
- 6. Managerial Philosophies Affecting Design Ethnocentric Geocentric
- 7. Global Product Design The global product design
- 8. Samsung’s Global Product Design
- 9. Global Area Design The global area design
- 10. Global Area Design
- 11. Global Functional Design The global functional design
- 12. Global Functional Design
- 13. Global Customer Design The global customer design
- 14. Eastman Kodak’s Global Customer Design
- 15. Global Matrix Design A global matrix design,
- 16. Global Matrix Design
- 17. Global Hybrid Design Most firms create a
- 18. Nissan’s Hybrid Design
Objectives Define and discuss the nature of international organization design and identify and describe the initial impacts of international business activity on organization design Identify and describe five advanced forms of
Слайд 1Lecture 4
INTERNATIONAL ORGANIZATION DESIGN
Foreign economic activity
Elena A. Rozhanskaia
Department of Foreign Economic
Activity
Vice-Head of Department, Assistant Professor, Ph.D.
Vice-Head of Department, Assistant Professor, Ph.D.
Слайд 2Objectives
Define and discuss the nature of international organization design and identify
and describe the initial impacts of international business activity on organization design
Identify and describe five advanced forms of international organization design and discuss hybrid global designs
Identify and describe related issues in global organization design
Identify and describe five advanced forms of international organization design and discuss hybrid global designs
Identify and describe related issues in global organization design
Слайд 3Country
culture
Size
Factors Affecting Design
Strategy
Technology
Environment
Organization Design
Organization design (or organization structure) is the overall
pattern of structural components and configurations used to manage the total organization
Слайд 4Functional
knowledge
Product
knowledge
Types of Knowledge Affecting Design
Area
knowledge
Functions of Firm Design
Allocates organizational
resources
Assigns tasks to its employees
Informs employees about firm’s rules, procedures, and expectations
Collects and transmits information
Assigns tasks to its employees
Informs employees about firm’s rules, procedures, and expectations
Collects and transmits information
Слайд 6Managerial Philosophies
Affecting Design
Ethnocentric
Geocentric
Polycentric
firms that operate internationally the same way they
do domestically
firms that operate internationally the same way they do domestically
firms that analyze the needs of their customers worldwide and then adopt standardized operations for all markets they serve
Слайд 7Global Product Design
The global product design assigns worldwide responsibility for specific
products or product groups to separate operating divisions within a firm
Advantages
Managerial expertise
Production efficiencies
Production flexibilities
Flexible response to change
Marketing flexibility
Disadvantages
Unnecessary duplication
Coordination and cooperation difficult
Слайд 9Global Area Design
The global area design organizes the firm’s activities around
specific areas or regions of the world.
Disadvantages of Global Area Design
Firm may sacrifice cost efficiencies
Diffusion of technology is slowed
Design unsuitable for rapid technological change
Duplication of resources
Coordination across areas is expensive
Слайд 11Global Functional Design
The global functional design calls for a firm to
create departments or divisions that have worldwide responsibility for the common organizational functions—finance, operations, marketing, R&D, and human resources management.
Advantages
Transference of expertise
Highly centralized control
Focused attention of key functions
Disadvantages
Practical only when firm has few products or customers
Coordination difficult
Duplication of resources
Слайд 13Global Customer Design
The global customer design is used when a firm
serves different customers or customer groups, each with specific needs calling for special expertise or attention.
Слайд 15Global Matrix Design
A global matrix design, the most complex of designs,
is the result of superimposing one form of organization design on top of an existing, different form
Advantages
Brings together the functional area and product expertise
Promotes organizational flexibility
Provides access to all advantages of other designs
Disadvantages
Appropriate for firms with many products and unstable environments
Employees accountable to multiple supervisors
Decisions may take longer
Слайд 17Global Hybrid Design
Most firms create a hybrid design, rather than pure
design, that best suits their purposes, given the firms’ size, strategy, technology, environment, and culture, and blends elements of all the designs discussed.
