What is your online reputation, and why you should care? презентация

Содержание

www.recoverreputation.com Online Reputation Management Basics No web presence=no clients

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Online Reputation Management Basics
What is your online reputation, and why you

should care?

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Online Reputation Management Basics
No web presence=no clients

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Online Reputation Management Basics
Most small businesses or professionals understand that online

reputation management is important, but:

One Negative Review = Loss of 30 Customers

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Online Reputation Management Basics


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Online Reputation Management Basics


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Online Reputation Management Basics
Pre-internet
Brands, people and companies could control what was

said about them.
Information was controlled by gate keepers, companies, editors

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The Internet is the new first impression  
Clients

“Google” you when speaking on the phone
Anyone can say anything, and it shows up online
People don’t ask for references anymore, they search Google

Now…

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Online Reputation Management Basics
Importance of Online Reputation Management
The old way doesn’t

work
Emails ignored
Cold calls get hung up on
Mailings thrown away
Brochures ineffective

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Online Reputation Management Basics
Importance of Online Reputation Management
Now: Marketing “2.0”
Sales made

by “Law of Attraction”
Built on by trust
Online information and searches
Reviews are crucial
Show by example

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Online Reputation Management Basics
Importance of Online Reputation Management
Who do you want

to do business with?
Trustworthy
Professional
Experienced
Brings value

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Online Reputation Management Basics
Importance of Online Reputation Management
Online reputation Management
Conveys this

trust and expertise
A virtual cocktail party or business meeting
Translates your business and experience to the web

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77% of executive recruiters use search engines to

research applicants
35% have eliminated candidates based on the information they found (ExecuNet)
83% of companies will face a crisis that negatively impacts their share price between 20 and 30%, during the next five years (Oxford-Metrica)

Importance of Online Reputation Management

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Good Content


Did You Know?

"84% say online reviews influence

purchasing."

From Opinion Research Corporation, Published in New York Times:

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Online Reputation Management Basics
What is Online Reputation Management?
Online reputation management (ORM)

is anything online about a business or person

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Online Reputation Management Basics
What is Online Reputation Management?
Beyond just information
Sentiment
Perception
Impression
Trustworthiness
Expertise
Feeling about

person or business

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Online Reputation Management Basics
What is Online Reputation Management?
How to convert this?


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Online Reputation Management Basics
What is Online Reputation Management?
Blog posts
Comments on blog

posts
Web sites
Facebook likes
Google+ activity
Tweets
YouTube
Instagram
Pinterest

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Online Reputation Management Basics
What is Online Reputation Management?
Your online reputation IS

your reputation.

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Online Reputation Management Basics
What is Online Reputation Management?
Online Reputation Building:
Builds brand
Draws

customers
Focused on sales
Online Reputation Repair:
Suppresses or removes negative
Creates content and platforms
Focused on restoring business

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Online Reputation Management Basics
Questions?
Steve Giovinco, Recover Reputation Online Reputation Management for Professionals
347-421-7598

| steve@recoverreputation.com

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Online Reputation Management Basics
About Recover Reputation
Boutique online reputation firm, focused on

professionals
20+ years IT, writing experience
Personal, hands-on approach

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