Watch assistant презентация

Basic functions: watches and alarm (by sound, vibrating, Braille)

GPS navigator (principle of 2GIS)

Warning sensors for hazard or obstruction thanks to laser sensors.

text (for deaf people) and also scan information from any printed material (price lists in the store, for example) into sound translated through Braille (for both deaf and blind) and sounds (for blind).
Modern and attractive design of the product.
Bluetooth headsets or Braille.

functions: 60 000 tenge.

Direct sales through educational, medical and other profit and non-profit orgs or deaf and blind people;

Web site.

sensors could translate words of people into text (for deaf people) and also scan information from any printed material (price lists in the store, for example) into sound translated through Braille (for both deaf and blind) and sounds (for blind).
Modern attractive design of the product.

for use by the deaf & hard of hearing communities, blind & hard of seeing communities, elderly & wider population, which will be suitable for 24 hour convenient use in private and public places, while providing value to both our customers and shareholders.

people;

Prefer not to stand out from the crowd, to be as everyone else.

Slogan: “No more embarrassment, be safe, be like everyone else”.

GSP and danger alert functions;
· Suitable for both private and public places use;
· No additional accessories required;
· 24 hours alert assistance;
· Most competitively prices device in the market (for such an amount of functions);
· Easy of use by all generations;

· Lack an established brand name;
· No market share;
· Lack of business connections;
Lack of business negotiation experience.

· Ongoing disabled person rights preservice campaigns;
· Currents offerings not sufficient;
· Entering an unimaginative market place in terms of innovation and design;
· Expanding target market;
· Obtain design patents;
· Crowd funding;

· Rival products;
· More established brands;
· Cheaper alternatives may emerge;
Advance in medical technology.

people, Watch Assistant positions itself as a irreplaceable device offering superior safety, total elimination of embarrassment from using devise and wide range of useful features”.

Figure 1. Perceptual map

& hard of seeing communities, elderly population;

Target group 2: 35% of products for deaf and blind were bought by their relatives, friends, and therapist.

layer by layer from the segments willing to pay the higher price; the firm makes fewer but more productive sales​;


We do not have location, time pricing

and special shops / internet shops, schools for deaf and blind people;
Promotional theater in places of accumulation of blind and deaf people;
Events for our target audience (meetings and seminars with doctors from other countries and local specialists, etc.);
Contests;
Direct sales through therapists of deaf and blind people;
Google ad words and targeted advertising on social media.

is approximately - 15 000kzt

switch modes of alerting (only vibration, vibration and sound, sound and light, light and vibration);
Adjust the volume of the signal;
Connector for connection to telephone line;
But generally it has only one function - to alarm

unit*155 000*3% (conversion rate) = 162 750 000 KZT;

For blinded people= 30 000 tenge per unit* 80 000*3% = 72 000 000 KZT;

Both functions = 60 000 tenge per unit * 10 000 * 3% = 18 000 000 KZT.

Marketing expenses are going to be 12-20% from the projected sales.

of projected production plan of the devices;
Long term contracts with suppliers and manufacturers;
Ability to pre-order the device.
Legal risks:
To patent our product;
To check out whether some technologies used in our product are not intellectual property of third parties;
To register and operate company according to the law of the Republic of Kazakhstan.