How to Write Prospecting Emails that Get Meetings презентация

test results

the meeting, not the company
Bullet points are better than paragraphs
Personalization works

your team at {Company} are up to and have some thoughts on how we can work together.

Clever Zebo does online marketing strategy & hands-on conversion rate optimization, and we do it well. Very well. We set up a rigorous, fast-moving A/B testing plan and help companies build revenue quickly by optimizing the way customers find, experience and re-engage a business' website.

What's it to you? Well, we're a boutique marketing optimization shop and have some extra capacity. We identified {Company} as a business we believe we can help significantly.

Here's what I'm proposing:

1) A 20-minute call to look closely together at your conversion path -- how you attract customers to your website, compel them to buy and re-engage them.

We ask questions, you help us understand what you've tested so far and where you're headed.

2) We present our findings and show you the weakest link(s) in your conversion path. We make recommendations.

3) If (and only if) you feel our recommendations offer a strong chance of improving conversion rates, we discuss what a pilot project looks like that would quickly demonstrate results.

Everyone's time is valuable. Please only take us up on this if you'd consider hiring Clever Zebo, given our ideas and experience seem like they could mesh with your team.

Any interest in setting up a conversation?

Thanks,
Jacob

Accounts Ace, Clever Zebo

P.S. Learn more about what levels of service are available here.

Personalized greeting

Forge a connection

About us

Sell the meeting,
not the company

Qualify (optional)

Email marketing is about clicks.
Email conversations are about replies.

because we like what your team at {Company} are up to and have some thoughts on how we can work together.”

benefits

“Clever Zebo does online marketing strategy & hands-on conversion rate optimization, and we do it well. Very well. We set up a rigorous, fast-moving A/B testing plan and help companies build revenue quickly by optimizing the way customers find, experience and re-engage a business' website.”

from a cold email alone
It’s only useful as a way to set up the next step
Explain why it’s worth the prospect’s time
Be honest

“1) A 20-minute call to look closely together at your conversion path -- how you attract customers to your website, compel them to buy and re-engage them.

We ask questions, you help us understand what you've tested so far and where you're headed.

2) We present our findings and show you the weakest link(s) in your conversion path. We make recommendations.

3) If (and only if) you feel our recommendations offer a strong chance of improving conversion rates, we discuss what a pilot project looks like that would quickly demonstrate results.”

a sales convo
Set the precedent of direct communication

“Everyone's time is valuable. Please only take us up on this if you'd consider hiring Clever Zebo, given our ideas and experience seem like they could mesh with your team.”

mistrust links in emails (for good reason)
This is a conversation with a human. Start and end it that way.

“Any interest in setting up a conversation?”

targeted list
No typos!
Test, test, test before pressing send
It’s a numbers game
Follow ups are important but be respectful

email optimization consult
Let us know if you’re interested!