‘a place to put your CV’
- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Grow Linked презентация
Содержание
- 1. Grow Linked
- 2. No, LinkedIn is not just ‘a place to put your CV’
- 4. has 380 million global users
- 5. It’s the new global lunch
- 7. But signing up and not doing anything
- 8. You’ve got to DO something once you are there
- 9. That is what this presentation is about
- 10. And while it’s not just ‘a place
- 11. Recruitment algorithms + people = the new recruiter 1
- 12. LinkedIn has 3 million active job listings
- 13. That means algorithms are as important as people for being found, although …
- 14. …social media helps shift your mindset from
- 15. Investment connects you directly with potential investors 2
- 16. Year on year trust declines – except
- 17. And where are those conversations happening?
- 18. In #socialmedia
- 19. You might find it counterintuitive but we
- 20. Facts 90% of high networth investors use
- 21. For Millenials it’s higher again
- 22. In its Investor Brandscape report Cogent found
- 23. Millenials are also twice as likely to
- 24. Get your content in front of the people who count. “
- 25. Equity raising a trusted network of likeminded people 3
- 26. LinkedIn lets you - Tell
- 27. Social media is key to investment strategy.
- 28. You can map the kinds of people
- 29. Use advanced LinkedIn search to identify them,
- 30. Develop a content strategy that gets your
- 31. Interact directly, in comments, through groups and
- 32. Business Growth publish content to build
- 33. Publish thought leadership and helpful content 1
- 34. You can post a quick status update
- 35. Your content Should be helpful
- 36. Empower staff employees are your frontline brand ambassadors 2
- 37. CEOs who don’t want staff on LinkedIn
- 38. Weber Shandwick says 81% of executives want
- 39. Grow networks shorten the sales cycle, reassign marketing costs 3
- 40. Sales Ken Krogue says you need
- 41. Actions Extend a real life
- 42. Marketing save 25% on research
- 43. Rare talent, real time skills snap up
- 44. Right now there are about 100,000 software engineering jobs and not enough software engineers
- 45. Formal training is still important but we’ve
- 46. Do they work?
- 47. In 2011, 1 in 100 LinkedIn
- 48. Who employs them?
- 49. 10 companies employing them Google, Apple,
- 50. There can be unintended positive consequences too…
- 51. 27 out of 150+ university tech-based programs
- 52. Remember too that ‘new wavers’, the ‘big
- 53. 80% did not go to an Ivy
- 54. Pick yourself grow authority & influence 6
- 55. 1 million unique publishers 130,000 posts a
- 56. It’s not ‘either/or’
- 57. Publishing houses say that after authors publish
- 58. People who publish on LinkedIn can also grow authority including with the media
- 59. Social media can help do away with old-school blocks
- 61. Opens networks (there are 2 billion users)
- 62. LinkedIn has now created a job app
- 64. Apply with a click to submit your LinkedIn profile
- 65. Did you know that applicants who apply
- 66. Ask yourself if you’d be happy to
- 67. That is what you’ll be doing.
- 68. Grow Linked in.fluence Connect with me on LinkedIn https://www.linkedin.com/in/dionnelew dionne@dionnelew.com
No, LinkedIn is not just ‘a place to put your CV’
Слайд 4 has 380 million global users
in 200 countries
in 20
languages
with 7 million Australians on board
with 7 million Australians on board
LinkedIn -
Слайд 12LinkedIn has 3 million active job listings
94% of recruiters use LinkedIn
48%
of recruiters ONLY reach out here
40% of users, use mobile to look for a job
stats from expanded ramblings
40% of users, use mobile to look for a job
stats from expanded ramblings
Слайд 14…social media helps shift your mindset from – ‘please pick
me’ to
‘I pick myself’
[more on that later]
Слайд 16Year on year trust declines – except in peers, friends &
subject matter experts
Edelman Trust Barometer 2015
Слайд 19You might find it counterintuitive but we trust friends even when
they are ‘virtual’ [they’ve no investment in what coffee we drink or shoes we buy, they only get a warm glow from pointing us in the right direction]
Слайд 20Facts
90% of high networth investors use social media
70% change a portfolio
mix or provider because of content they find on LinkedIn
stats from this article
stats from this article
Слайд 22In its Investor Brandscape report Cogent found investors under the age
of 30 were nine times more likely to develop relationships with asset managers via social media than the over 30 group.
Слайд 23Millenials are also twice as likely to depend on advisors for
recommendations because of lack of experience.
Слайд 26LinkedIn lets you -
Tell your story directly (not through
a 3rd party)
Identify experts for advice
Engage with existing and potential investors
Grow a trusted network
Identify experts for advice
Engage with existing and potential investors
Grow a trusted network
Слайд 29Use advanced LinkedIn search to identify them, reach out through common
connections or directly
2
Слайд 30Develop a content strategy that gets your narrative in front of
them including through SlideShare
3
Слайд 31Interact directly, in comments, through groups and by sharing to create
a community and generate interest
4
Слайд 32Business Growth
publish content to build thought leadership, empower staff, shorten
the sales cycle and decrease marketing costs
4
Слайд 34You can post a quick status update
Or a detailed post
45%
of readers on LinkedIn are upper echelon decision makers
You’re reaching them in ‘down time’ when they’re receptive
You can write dense, data-based content
You can share what you write on LinkedIn and other platforms
You’re reaching them in ‘down time’ when they’re receptive
You can write dense, data-based content
You can share what you write on LinkedIn and other platforms
Слайд 35Your content
Should be helpful & directly reflect the work
you do
Be provocative, ask questions or challenge views
Is social proof that you walk your talk
Be provocative, ask questions or challenge views
Is social proof that you walk your talk
Слайд 37CEOs who don’t want staff on LinkedIn are suppressing something that
will happen anyway.
“
-Craig McDonald
CEO, MailGuard
Слайд 38Weber Shandwick says 81% of executives want to work for a
#socialCEO
Brandfog says 2/3 customers trust a #socialCEO
Statistia says 82% of employees believe a #socialCEO benefits company reputation
Brandfog says 2/3 customers trust a #socialCEO
Statistia says 82% of employees believe a #socialCEO benefits company reputation
Слайд 40Sales
Ken Krogue says you need 6 contacts at least in
a sales cycle, each social touch counts
Social selling expert Timothy Hughes says there has been a shift in buyer behaviour and that 25% of B2B sales jobs will go
Tim says we’re now 50 – 80% through our buying cycle before we talk to a person
Social selling expert Timothy Hughes says there has been a shift in buyer behaviour and that 25% of B2B sales jobs will go
Tim says we’re now 50 – 80% through our buying cycle before we talk to a person
Слайд 41Actions
Extend a real life meeting with a LinkedIn invite
Send a follow up message
Set a reminder notice in InMail
Share valuable-to-them information
Слайд 43Rare talent, real time skills
snap up rare talent, verify new training
methods, create training to provide almost real time skills
5
Слайд 44Right now there are about 100,000 software engineering jobs and not
enough software engineers
Слайд 45Formal training is still important but we’ve seen the emergence of
6-12 week immersive boot camps
Слайд 47 In 2011, 1 in 100 LinkedIn members did a boot
camp
In 2014 there were 8000 graduates
In 2015 we predict a doubling to 16,000 graduates
In 2014 there were 8000 graduates
In 2015 we predict a doubling to 16,000 graduates
Слайд 4910 companies employing them
Google, Apple, Facebook, Microsoft, IBM, JPMorgan Chase,
Salesforce, Accenture, American Express, and LinkedIn
Слайд 5127 out of 150+ university tech-based programs have 20% of females
Bootcamps
are about 40% female
HackerYou graduates are 65% female
HackerYou graduates are 65% female
.
We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A
Actions:
Build a company page
Encourage employees to use LinkedIn to amplify your brand
Check out Lynda on LinkedIn.
Слайд 5380% did not go to an Ivy League University
15% have
a university degree
Almost all are social
Almost all are social
.
We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A
Actions:
Build a company page
Encourage employees to use LinkedIn to amplify your brand
Check out Lynda on LinkedIn.
“New wavers”
Слайд 551 million unique publishers
130,000 posts a week (from highly skilled people)
45% upper rank readers
.
We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A
Actions:
Build a company page
Encourage employees to use LinkedIn to amplify your brand
Check out Lynda on LinkedIn.
LinkedIn is the biggest publishing house in the world
Слайд 57Publishing houses say that after authors publish content on LinkedIn it
create sales spikes in for them
.
We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A
Actions:
Build a company page
Encourage employees to use LinkedIn to amplify your brand
Check out Lynda on LinkedIn.
Слайд 61Opens networks (there are 2 billion users)
Gets your foot in the
door (helps with certain biases that may keep you off a job shortlist)
Gives you a voice (people choose what they want to read so you don’t need to be confident or extravert)
Makes you visible 24/7 while you juggle real life commitments
Gives you a voice (people choose what they want to read so you don’t need to be confident or extravert)
Makes you visible 24/7 while you juggle real life commitments
.
We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A
Actions:
Build a company page
Encourage employees to use LinkedIn to amplify your brand
Check out Lynda on LinkedIn.
Social media -
Слайд 65Did you know that applicants who apply for job opportunities on
the first day of a job are 10% more likely to get it?
Слайд 66Ask yourself if you’d be happy to submit your current LinkedIn
profile for a dream job with a single click?
Слайд 68Grow Linked in.fluence
Connect with me on LinkedIn https://www.linkedin.com/in/dionnelew
dionne@dionnelew.com
