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Get Social Social Media for B2B презентация
Содержание
- 1. Get Social Social Media for B2B
- 2. Why Social Media?
- 3. “Only 20% of marketing budgets are typically
- 4. Why Social Media for B2B? Source: KoMarketingAssociates.com
- 5. for B2B
- 6. Twitter: Highest Lead % Conversion Sources: optify.com, marketingpilgrim.com
- 7. Key Milestones!
- 8. Few interesting applications of Twitter
- 9. Stock Market Prediction
- 10. B2B Lead Generation through Twitter
- 11. Twitter Cards for Lead Generation
- 12. Twitter Cards
- 13. Why Twitter is Powerful?
- 14. Top 4 Reasons Direct Access Search #Tag Retweet
- 16. Twitter Basics
- 17. Open Conversations via Mention/Reply
- 18. Private Talks via Direct Message (DM)
- 19. Group Discussions via #Tag
- 20. Twitter Tools
- 21. Measure Influence
- 22. Find Influencers
- 23. Listen, Engage & Publish
- 24. Scheduling
- 25. Keyword Alert (Email)
- 26. Listening
- 27. for B2B
- 29. How many people have you met in
- 30. The desire to “stay connected”
- 31. How to leverage LinkedIn? Expand Your Reach
- 32. Importing Existing Email Accounts
- 33. Adding Your Friends & Colleagues
- 34. LinkedIn Suggestions
- 35. How to leverage LinkedIn? Expand Your Reach Build Credibility
- 36. Your Profile
- 37. Skill Endorsements
- 38. Declare Accomplishments Announce your new website,
- 39. Get Recommendations “Hit when it’s hot!”
- 40. Plan your Content Calendar Company News: Award,
- 41. How to leverage LinkedIn? Expand Your Reach Build Credibility Engage with Relevant People
- 42. Identify Relevant People
- 43. Paid Filters in Premium accounts
- 44. Practice Engagement
- 45. Participate in Relevant Groups
- 46. LinkedIn Case Studies
- 47. 3.5M US$ through LinkedIn
- 48. James’ 7 Steps to Success on LinkedIn
- 49. EKA: $2M Sales Pipeline in 3 Weeks
- 50. Case Study
- 51. Background Evalueserve participated as the Knowledge Partner
- 52. Key Objectives Feedback on the white paper
- 53. How LinkedIn was Useful? Has relevant groups
- 54. Joined the relevant LinkedIn Infrastructure Groups. Examples:
- 55. Leads Generated Partner, PROLUSION BV Manager, Infrastructure
- 56. More Info on Google than LinkedIn
- 57. Going Forward
- 58. Social Media Resources SocialMediaB2B.com Mashable.com Hubspot.com MarketingSherpa.com MarketingProfs.com Marketingpilgrim.com SocialMediaToday.com SocialMediaExaminer.com eMarketer.com Econsultancy.com
- 59. www.digitalvidya.com Digital Marketing Master Course
- 60. Let’s continue this conversation… @MyDigitalVidya
Why Social Media?
Слайд 3“Only 20% of marketing budgets are typically spent on retention. Yet,
in many cases, 75% of revenues comes from existing customers.”
Source: Flip the Funnel
Слайд 29How many people have you met in the last one year,
Professionally?__________
To how many of them have you sent LinkedIn request?_____________
Слайд 30The desire to “stay connected”
We meet people every day, Professionally!
Invite them
to your LinkedIn Profile
Key to Success
Слайд 38Declare Accomplishments
Announce your new website, blog posts, Deals, Customers or products/services
and drive readers
Слайд 39Get Recommendations
“Hit when it’s hot!”
Clients, Partners, Colleagues, Vendors, Friends and Associates.
Слайд 40Plan your Content Calendar
Company News: Award, Product Launch…
Industry News
Case Study
Insight
Travel Update:
e.g. Conference Participation
Article/Blog Posts
…
Article/Blog Posts
…
Слайд 48James’ 7 Steps to Success on LinkedIn
Touch up your Profile
Join 50
groups
Get weekly digests for 5-10 groups
Spend one hour weekly participating in discussions of interest
Send connection invitations to people you meet in discussions
Ask connections if they would like to connect by phone or Skype
Every three months, reevaluate group memberships and weekly digests
Get weekly digests for 5-10 groups
Spend one hour weekly participating in discussions of interest
Send connection invitations to people you meet in discussions
Ask connections if they would like to connect by phone or Skype
Every three months, reevaluate group memberships and weekly digests
Слайд 49EKA: $2M Sales Pipeline in 3 Weeks
Provided marketing analysis of Mining
Cos in Australia
Identified target mines and key players (CEOs & CFOs) within those organizations
Prospects identified along with LinkedIn connections
Identified target mines and key players (CEOs & CFOs) within those organizations
Prospects identified along with LinkedIn connections
Слайд 51Background
Evalueserve participated as the Knowledge Partner in Global Economic Summit which
was held in Mumbai from Jan 20 - 22, 2010. For the same, Evalueserve wrote a research paper on Investment Opportunities within Indian Infrastructure - Roads, Ports & Telecom
Link: http://www.evalueserve.com/WhitePapersReports/tabid/176/Default.aspx
Link: http://www.evalueserve.com/WhitePapersReports/tabid/176/Default.aspx
Слайд 52Key Objectives
Feedback on the white paper so that the industry aspect
could be included
PR among relevant community
Generate Leads
PR among relevant community
Generate Leads
Слайд 53How LinkedIn was Useful?
Has relevant groups in Infrastructure domain
Global reach in
terms of PR
Experts available under one platform
Experts available under one platform
Слайд 54Joined the relevant LinkedIn Infrastructure Groups. Examples: India Infrastructure Group, India
Infrastructure Forum, PPP/PF/PFI, Infrastructure Financing, Project Finance
Posted this small brief about the paper on various groups discussion pages - Hi All: Evalueserve was the knowledge partner of the Infrastructure session in the recently concluded Global Economic Summit. The event was held in Mumbai from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case you wish to read it, please feel free to visit our website www.evalueserve.com or drop an email on InfrastructureResearch@evalueserve.com
Posted this small brief about the paper on various groups discussion pages - Hi All: Evalueserve was the knowledge partner of the Infrastructure session in the recently concluded Global Economic Summit. The event was held in Mumbai from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case you wish to read it, please feel free to visit our website www.evalueserve.com or drop an email on InfrastructureResearch@evalueserve.com
What was done?
Слайд 55Leads Generated
Partner, PROLUSION BV
Manager, Infrastructure Finance at ICRA Management Consulting Services
Ltd.
Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis
Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service Partnerships
Independent Consultant and ex EVP, Engineering of First Group America
Vice President, Asia at PEI Media
Independent Transport Planning & Management Consultant with over 20 years' management experience
Transportation Planner at Transystems Corp with over a decade experience
AVP, SKIL Group
Managing Director at VAMED Healthcare Co. Ltd
Managing Partner, Veda Asset Management
Director at INEX Infrastructure Exchange Ltd
Economist at Generalitat de Catalunya
Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited
Associate Vice President at Grant Thornton
Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis
Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service Partnerships
Independent Consultant and ex EVP, Engineering of First Group America
Vice President, Asia at PEI Media
Independent Transport Planning & Management Consultant with over 20 years' management experience
Transportation Planner at Transystems Corp with over a decade experience
AVP, SKIL Group
Managing Director at VAMED Healthcare Co. Ltd
Managing Partner, Veda Asset Management
Director at INEX Infrastructure Exchange Ltd
Economist at Generalitat de Catalunya
Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited
Associate Vice President at Grant Thornton
Слайд 58Social Media Resources
SocialMediaB2B.com
Mashable.com
Hubspot.com
MarketingSherpa.com
MarketingProfs.com
Marketingpilgrim.com
SocialMediaToday.com
SocialMediaExaminer.com
eMarketer.com
Econsultancy.com
Слайд 60Let’s continue this conversation…
@MyDigitalVidya
On Social Media
Off Social Media
info@digitalvidya.com
Thanks for Listening!
