Why It Pays to Be #Likeable. How to grow your small business in the 21st century. презентация

Содержание

OUR STORY #likeablewebinar

Слайд 1
Why It Pays to Be
#Likeable.

How to grow your small
business in

the 21st century.



PRESENTED BY Dave Kerpen
CEO and Founder
Likeable Local Dave@likeable.com

#likeablewebinar


Слайд 2
OUR STORY

#likeablewebinar


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Social Media 101

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1.3 billion
monthly active Facebook users
1 Facebook Fan
are the fastest growing demographic

on social networks

45-54 year olds

Reaches 200 word of mouth
recommendations

84%

of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products

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THE NEW WORD OF MOUTH
#likeablewebinar


Слайд 6The average Facebook user has a network of about
200 PEOPLE.
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Слайд 71 Like = 200 RECOMMENDATIONS.
#likeablewebinar


Слайд 8100 Page Likes x 200 Connections = 20,000 PEOPLE.
#likeablewebinar


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THE NEW WAY TO BE FOUND
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WHAT SOCIAL MEDIA
WILL DO.

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Social Media Will
ALLOW YOU TO EASILY REACH NEW CLIENTS.
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Social Media Will
HELP YOUR BUSINESS STAY TOP OF MIND WITH CURRENT

CLIENTS.

#likeablewebinar


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Social Media Will
HELP BUILD LASTING RELATIONSHIPS WITH ALL CLIENTS.
#likeablewebinar


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WHAT SOCIAL MEDIA
WON’T DO.

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SOCIAL MEDIA WON’T BE FREE.
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SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1
Week 2
Week 3
Week 4
Week 5
Week

6

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SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE BUSINESS.
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HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS

IN 10 EASY STEPS
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1. GET STARTED
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2. PERSONALIZE YOUR PAGES
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3. GET CURRENT
CLIENTS TO “LIKE” YOU
#likeablewebinar


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4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS
Social context is everything


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4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS
Targeting is everything, too


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5. USE CONTENT TO ENGAGE CLIENTS

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6. PROVIDE VALUE
WITH EDUCATION


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7. CONNECT BY ENTERTAINING

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8. CREATE INCENTIVES
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9.ENGAGE FANS WITH PROMOTIONS
Promotions
Contests
Sweepstakes
Giveaways
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10. ACQUIRE NEW CLIENTS
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HOW CAN
LIKEABLE HELP?
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OFFLINE MARKETING SUPPORT
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HYPER-TARGETED
ADVERTISING
#likeablewebinar



Слайд 33
CONTENT SCHEDULED
AND MANAGED FOR YOU
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Слайд 34
REFER A FRIEND FB APP AND
MOBILE FRIENDLY WEBSITES
#likeablewebinar


Слайд 35LIKEABLE TRAINING
AND EDUCATION

Instructional Webinars
24/7 Customer Service
Staff Training

#likeablewebinar


Слайд 36
CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS

1,056 LIKES

In 1 year
1,820% INCREASE

#likeablewebinar


Слайд 37
WANT TO LEARN MORE?
Schedule a FREE consultation with us
in the next

24 hours!

E-mail learnmore@likeablelocal.com
or call 212-359-4347!

Use secret code “WEBINAR18” for a FREE MONTH!

#likeablewebinar


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STORYTELLIT
A FREE social media management tool

Mad Libs style Ideas
Trending

Articles
Resonating pictures

Download today at storytellit.com

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Слайд 39
THANK YOU / GRAND PRIZE!
CONTACT
Dave Kerpen

EMAIL
Dave@likeable.com
TWITTER
@davekerpen

PHONE
212-359-4355
QUESTIONS?
#likeablewebinar


Слайд 40
Sign up for our
Next webinar!
Facebook’s Pay To Play &
What It

Means For You.

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bit.ly/paytoplaywebinar


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