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External and internal PR at аviation сompany презентация
Содержание
- 1. External and internal PR at аviation сompany
- 2. The main functions of PR:
- 3. Types of the PR campaigns research the
- 4. External PR partners investors consumers competitors customers
- 5. Board of Directors blue collar employees Internal PR shareholders white collar employees executives
- 6. The activities of the external PR promotion actions entertainment conferences exhibition presentations
- 8. corporate parties The activities of the internal
- 10. Tools of the external PR Television wireless newspapers Internet
- 12. Tools of the internal PR stands corporate magazine corporate mail corporate web portal
- 14. Thank You for attention!
The main functions of PR: The formation of the image of the Organization to the public Research of public reaction (monitoring of event, problems, conduct and the formulation of
Слайд 2 The main functions of PR:
The formation of the image
of the Organization to the public
Research of public reaction (monitoring of event, problems, conduct and the formulation of the program of the response due to received information)
The achievement of mutually beneficial relations between the groups of the public within the Organization
Слайд 3Types of the PR campaigns
research
the establishment of the Feedback
work with the
target audience
planning
analysis of the effectiveness of the activities
Слайд 5Board of Directors
blue collar employees
Internal PR
shareholders
white collar employees
executives
Слайд 6The activities of the external PR
promotion actions
entertainment
conferences
exhibition
presentations
Слайд 8corporate parties
The activities of the internal PR
competitions
on-the-job training
visits to
the production department
conferences
