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Creativity in public relationslations презентация
Содержание
- 1. Creativity in public relationslations
- 2. Some possible definitions as an individual talent
- 3. Creativity as an individual talent A
- 4. Creativity as a process A definition of
- 5. Creativity as a product A definition
- 6. The audience has also need to
- 7. Added Value Untitled, 1950 By Mark Rothko Mostenets E.
- 8. Three Tribes of PR Profession ‘DASH-OFF-INTO-DOTTINESS BRIGADE’
- 9. Added Value Added value is a form of currency Mostenets E.
- 10. Who decides what is added value?
- 11. Creative people can act like the
- 12. Children’s Drawing 40$ Mark Rothko's 'Orange, Red, Yellow‘ $86.882.500
- 13. CREATIVITY VERSUS INNOVATION Filatova A.
- 14. CREATIVE THINKING VERSUS NON-CREATIVE THINKING NOT ORIGINAL THE SAME COMBINATION OF ELEMENTS PREVIOUSLY USED
- 15. CREATIVE THINKING VERSUS NON-CREATIVE THINKING ADDED VALUE
- 16. BIG ‘C’ OR LITTLE ‘c’ I
- 17. We all have varying degrees of creative
Слайд 2Some possible definitions
as an individual talent
as a process
as a product
as recognition
A definition of Creativity
Слайд 3
Creativity as an individual talent
A definition of Creativity
Innate talent
If we all
Слайд 4Creativity as a process
A definition of Creativity
Create something new by bringing
Слайд 5
Creativity as a product
A definition of Creativity
A form of problem solving
Conventional
Слайд 6
The audience has also need to demonstrate creative skills and understanding
Creativity as recognition by others
A definition of Creativity
Слайд 8Three Tribes of PR Profession
‘DASH-OFF-INTO-DOTTINESS BRIGADE’
* offbeat idea before product
‘NUTSAND-BOLTS TRIBE’
* not to be creative
‘ADDED-VALUE CONNOISSEURS’
*analyse the situation, assess what is required
Mostenets E.
Слайд 10Who decides what is added value?
the impact of the creative product
the relative importance of that marketplace in the wider society
time
shifting context
added value is evaluated externally to the CREATOR
Factors
THE CONTEXT OF THE CREATIVE ACT
Mostenets E.
The Intouchables (2011)
Слайд 11
Creative people can act like the currency speculator
Still
cannot dictate the
may influence how the added value is perceived in their respective markets, yet cannot control the outside world
Mostenets E.
Слайд 14CREATIVE THINKING VERSUS NON-CREATIVE THINKING
NOT ORIGINAL
THE SAME COMBINATION OF ELEMENTS
Слайд 16BIG ‘C’ OR LITTLE ‘c’
I DON’T HAVE A CREATIVE BONE
YOU ARE EITHER CREATIVE OR YOU ARE NOT
CREATIVITY IS LIKE HEIGHT, WEIGHT AND STRENGTH… WE ALL HAVE DIFFERENT AMOUNTS, BUT WE ALL HAVE AT LEAST SOME
WINSTON FLETCHER
Слайд 17We all have varying degrees of creative talent
Innovation is the use
Creative thinking uses the same mechanisms as non-creative thinking
All ideas are presented in a new context
Added value
WE ARE ALL CREATIVE
Filatova A.
