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UX for Non-Designers презентация
Содержание
- 1. UX for Non-Designers
- 2. Christina Wodtke @cwodtke | linkedin.com/in/christinawodtke | cwodtke.com
- 3. Don Norman "User experience" encompasses all
- 4. I love amazon. It is
- 5. Amazon understands me. It shows
- 6. Let’s be honest: it’s all about the
- 7. Are you stuck? A human is waiting to unstick you!
- 8. Don Norman The first requirement for
- 9. Amazon understands I always run out of
- 10. Don Norman Next comes simplicity and
- 11. The doodle not only has
- 12. You can argue that Amazon should kill
- 15. Don Norman In order to achieve
- 16. What is user experience? The mini cooper
- 17. But the experience doesn’t stop at the
- 18. HEADER WHAT IS GOOD? What is
- 19. HEADER WHAT IS BAD? What is
- 20. HEADER MAKE IT BE GOOD. Teams, 20 minutes, sketch answers EXERCISE
- 21. Universal Principles Affordances Feedback Standards Poka-yoke Direct Manipulation
- 22. DIRECT MANIPULATION It is easier and
- 23. Affordances Things that look pushable, get pushed. Things that look pullable, get pulled.
- 24. Affordances The Ipad keyboard is harder
- 25. Feedback On twitter, when you post you
- 26. Feedback On Facebook, they show the link
- 27. Feedback Your new status is always posted
- 28. Inline feedback vs validation: Luke Wrobowski http://alistapart.com/article/inline-validation-in-web-forms Traditional Inline
- 29. Feedback Matters Inline feedback gave: a
- 30. The Poka-Yoke Principle Poka-Yoke roughly translates in
- 31. Errors Prevent Allow fixes COMPASSION Avoid learned Dismissal
- 32. "Obey standards unless there is a truly superior alternative" - Alan Cooper Standards
- 33. Law of the Conservation of Complexity
- 34. The Magical Number Seven +\- 1 Is a myth
- 35. Contextual Principles What you know about the
- 36. Tivo Tennants It’s entertainment, stupid. It’s TV,
- 37. jesse james garrett User Experience Design: the
- 38. jesse james garrett -Jesse James Garrett
- 39. USER EXPERIENCE IS BIG Too big?
- 40. dan saffer
- 42. http://www.eleganthack.com/a-simple-model-for-user-experience-design/
- 43. User Experience Design is big. You will
- 44. DISCUSSION
- 45. LEARN MORE
Christina Wodtke
@cwodtke | linkedin.com/in/christinawodtke | cwodtke.com
Слайд 3
Don Norman
"User experience" encompasses all aspects of the end-user's interaction with
the company, its services, and its products.
Слайд 4
I love amazon. It is a clear yet rich shopping experience.
It gives me what I need to make a decision. But it’s more than a website…
Слайд 5
Amazon understands me. It shows me things I didn’t even realize
were available that I love. Lynda Carter FTW!
Слайд 6Let’s be honest: it’s all about the smiling boxes.
And who doesn’t
like to come home to smiling boxes?
Слайд 8
Don Norman
The first requirement for an exemplary user experience is to
meet the exact needs of the customer, without fuss or bother.
Слайд 9Amazon understands I always run out of razors!
Amazon understands I have
no clue how often to buy them!
Слайд 10
Don Norman
Next comes simplicity and elegance that produce products that are
a joy to own, a joy to use.
True user experience goes far beyond giving customers what they say they want, or providing checklist features.
True user experience goes far beyond giving customers what they say they want, or providing checklist features.
Слайд 11
The doodle not only has no utility on google, it breaks
the rule of branding: never touch the mark! Let it warms and makes human the search giant. That matters.
Слайд 12You can argue that Amazon should kill joke reviews, because they
mess up the algorithms. But they also warm up what could be a cold space.
Слайд 15
Don Norman
In order to achieve high-quality user experience in a company's
offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
Слайд 16What is user experience?
The mini cooper convertible has my favorite car
experience. The way it handles, accelerates as well as the beautiful interior, the innovative half-open position of the roof!.
Слайд 17But the experience doesn’t stop at the car. There are stickers,
swag, driving adventures, dedicated AAA support for the life of the car and music services! What does it mean to enjoy driving a car, they asked… then answered.
Слайд 22DIRECT MANIPULATION
It is easier and more pleasant to have a 1:1
relationship with the thing manipulate and the manipulator – this is why toddlers can use ipads.
Слайд 24Affordances
The Ipad keyboard is harder to use than a regular one
because there are no physical affordances and we don’t’ type looking usually. Flat design is often disliked because it’s hard to know what is pushable.
Слайд 26Feedback
On Facebook, they show the link preview as soon as you
add it, so you know all is working (and can preview)
Слайд 27Feedback
Your new status is always posted on top, to let you
know it was successfully posted (even if a new status came in a second after, and is thus newer)
Слайд 28Inline feedback vs validation: Luke Wrobowski
http://alistapart.com/article/inline-validation-in-web-forms
Traditional
Inline
Слайд 29Feedback Matters
Inline feedback gave:
a 22% increase in success rates,
a 22%
decrease in errors made,
a 31% increase in satisfaction rating,
a 42% decrease in completion times, and
a 47% decrease in the number of eye fixations.
a 31% increase in satisfaction rating,
a 42% decrease in completion times, and
a 47% decrease in the number of eye fixations.
“You’d rather know about your mistakes as you go along.”
“It’s much better than getting all the way down and hitting ‘submit,’ only to find out that it doesn’t like your username. It’s much better when it tells you as you go along.”
Inline Validation in Web Forms
by LUKE WROBLEWSKI September 01, 2009
Слайд 30The Poka-Yoke Principle
Poka-Yoke roughly translates in English to mistake proofing: avoiding
(yokeru) inadvertent errors (poka). Designers use Poka-Yoke when they put constraints on products to prevent errors, forcing users to adjust their behavior and correctly execute an operation.
Слайд 33Law of the Conservation of Complexity
states that some complexity is inherent
in every process. There is a point beyond which you can’t simplify the process any further; you can only move the inherent complexity from one place to another.
Larry Tessler
Larry Tessler
Слайд 35Contextual Principles
What you know about the context/users/activity. E.g.
Recipes must be
scannable
User should know where they are in a recipe
Recipes allow users to find ingredients for shopping and mise en place by listing them apart from instructions
You make them up
User should know where they are in a recipe
Recipes allow users to find ingredients for shopping and mise en place by listing them apart from instructions
You make them up
Слайд 36Tivo Tennants
It’s entertainment, stupid.
It’s TV, stupid.
It’s video, dammit.
Everything is smooth and
gentle.
No modality or deep hierarchy.
Respect the viewer’s privacy.
It’s a robust appliance, like a TV.
No modality or deep hierarchy.
Respect the viewer’s privacy.
It’s a robust appliance, like a TV.
Слайд 37jesse james garrett
User Experience Design:
the design of anything
independent of medium
or across
[device]
with human experience as an explicit outcome
and human engagement as an explicit goal
with human experience as an explicit outcome
and human engagement as an explicit goal
-Jsse James Garrett
Слайд 43User Experience Design is big. You will suck if you try
to do it all.
That is AWESOME
Not trying=failing
Find your love. Follow it.
That is AWESOME
Not trying=failing
Find your love. Follow it.
