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DESIGN THINKING vs LEAN THINKING презентация
Содержание
- 1. DESIGN THINKING vs LEAN THINKING
- 2. DESIGN THINKING + SUPPORTIVE NETWORK
- 3. a PAPER TOWEL on a STICK
- 4. THE DESIGN THINKING METHOD (as practiced at IDEO and taught at Stanford’s d School)
- 5. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST FEEL WHAT THEY FEEL.
- 6. "If I had asked people what they
- 7. 1. EMPATHIZE COMMUNICATION: 07% Verbal 38% Tone of Voice 55% Body Language
- 8. 1. EMPATHIZE COMMUNICATION: 07% Verbal 38% Tone of Voice 55% Body Language
- 9. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST
- 10. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST
- 11. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST
- 12. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST
- 13. 1. EMPATHIZE 2. DEFINE 3. IDEATE 4. PROTOTYPE 5. TEST REPEAT
- 14. OLD ECONOMY capability-driven, slow to market, manufacture products, production-focused
- 15. OLD ECONOMY NEW ECONOMY capability-driven, slow to
- 16. ORDERING SHOES without TRYING THEM ON?
- 17. THE LEAN STARTUP (from “The Lean Startup” by Eric Ries)
- 18. 1. ENTREPRENEURS ARE EVERYWHERE A
- 19. 2. ENTREPRENEURSHIP IS MANAGEMENT You’re driving a car, not launching a rocket ship.
- 20. 3. VALIDATED LEARNING Startups need
- 21. 4. BUILD, MEASURE, LEARN Like the Scientific Method for business creation.
- 22. 5. INNOVATION ACCOUNTING Learning is the goal.
- 23. Innovation Focus on the “User” Prototype Cheaply Learn Quickly SIMILARITIES
- 24. DESIGN THINKING LEAN THINKING Observe to discover
- 25. DESIGN THINKING vs LEAN THINKING
DESIGN THINKING + SUPPORTIVE NETWORK
Слайд 6"If I had asked people what they wanted, they would have
said faster horses.”
–probably Henry Ford
–probably Henry Ford
Слайд 15OLD ECONOMY
NEW ECONOMY
capability-driven, slow to market,
manufacture products, production-focused
outsource production, fast
to market,
create brands, consumer-focused
Слайд 181. ENTREPRENEURS
ARE EVERYWHERE
A human institution designed to create new
products and services under conditions of extreme uncertainty.
—Eric Ries, The Lean Startup
—Eric Ries, The Lean Startup
“STARTUP”
Слайд 24DESIGN
THINKING
LEAN
THINKING
Observe to discover unmet needs
Intuitive
GOAL:
Solve a Problem
USER:
Humans
Begin with the founder’s vision
Analytical
GOAL:
Business Model
USER:
Customers
DIFFERENCES
