| April 14th 2014
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Kristi McKinney Clockwork Active Media презентация
Содержание
- 1. Kristi McKinney Clockwork Active Media
- 2. THE SCENARIO
- 3. FEATURE EXPLOSION “I saw this [insert feature]
- 4. WE GET IDEAS FROM OTHERS When approaching
- 5. HOW DO WE TALK ABOUT THIS? Use
- 6. CONSIDER THE OVERALL STRATEGY Objectives – Big
- 7. CONSIDER PROJECT KNOWLEDGE Define the problem &
- 8. WHICH PARADIGMS? GOOD QUESTION! There is no definitive list of UX Paradigms.
- 9. APPLYING PARADIGMS EXAMPLES
- 10. CNN: Busy News
- 11. CNN Business News Useful Paradigms The Law
- 12. Mayo Clinic: Sneaky Rotator
- 13. Mayo Clinic: Sneaky Rotator Useful Paradigms The
- 14. Mayo Clinic: Sneaky Rotator Useful Paradigms Fitts’
- 15. Slate, Gawker Media & Time: Mobile for Desktop
- 16. Slate: Mobile for Desktop Useful Paradigms Expose
- 17. Gawker Media Group: Mobile for Desktop
- 18. Gawker Media Group: Mobile for Desktop Useful
- 19. Time Magazine: Mobile for Desktop
- 20. Time Magazine: Mobile for Desktop Useful Paradigms
- 21. Anthropologie: Changing Galleries
- 22. Anthropologie: Changing Galleries Useful Paradigms Consistency Are
- 23. Details Always Matter Is there an over-reliance
- 24. IN REVIEW
- 25. FOCUS ON USERS “I saw this [insert
- 26. RECIPE FOR SUCCESSFUL SOLUTIONS
- 27. STRATEGY & PROJECT KNOWLEDGE Strategy focuses the
- 28. UX PARADIGMS – HELPFUL QUESTIONS Is there
- 29. UX PARADIGMS – HELPFUL QUESTIONS Can users
- 30. UX PARADIGMS – HELPFUL QUESTIONS Are
- 31. UX PARADIGMS – HELPFUL QUESTIONS Does the
- 32. WELL-REASONED DECISION “That [insert feature] on [insert
- 33. RESOURCES The Hipper Element - http://thehipperelement.com/ UX
- 34. Thank You. Follow me @kitalooclef MinneWebCon | April 14th 2014
THE SCENARIO
Слайд 1Kristi McKinney
Clockwork Active Media
IT’S TOO FANCY!
Back to Basics User Experience
MinneWebCon
Слайд 3FEATURE EXPLOSION
“I saw this [insert feature] on [insert website] and I
think we should use it on our site for [insert problem].”
Слайд 4WE GET IDEAS FROM OTHERS
When approaching web/product changes, we get cues
from implementations on other sites and applications.
Слайд 5HOW DO WE TALK ABOUT THIS?
Use well-documented UX paradigms to find
solutions best solve the problem and align with the strategy.
Слайд 6CONSIDER THE OVERALL STRATEGY
Objectives – Big Organizational Goal
Goals – Specific Measures
Strategy
– Organizational and Digital
Слайд 7CONSIDER PROJECT KNOWLEDGE
Define the problem & its effects
Define the technological boundaries
Define
the budget limitations
Understand the data
Understand the data
Слайд 11CNN Business News
Useful Paradigms
The Law of Simplicity
Is there enough information for
users to complete their task?
Users > Problem
Are personal biases influencing user decisions?
Users > Problem
Are personal biases influencing user decisions?
Слайд 13Mayo Clinic: Sneaky Rotator
Useful Paradigms
The Law of Experience
Are we reinventing a
common process?
Clarity Above All
Is everything clear and understandable?
Clarity Above All
Is everything clear and understandable?
Слайд 14Mayo Clinic: Sneaky Rotator
Useful Paradigms
Fitts’ Law
Can users quickly reach intended actions?
Learnability
vs. Usability
Is the product single-use or repetitive?
Is the product single-use or repetitive?
Слайд 16Slate: Mobile for Desktop
Useful Paradigms
Expose and Challenge Assumptions
Have we questioned everything?
Pay
Attention to Patterns
Does the interface follow a pattern?
Invest in the Future
What are the future needs of users?
Does the interface follow a pattern?
Invest in the Future
What are the future needs of users?
Слайд 18Gawker Media Group: Mobile for Desktop
Useful Paradigms
Words Aren’t the Enemy
Does iconography
translate across languages and experiences?
Match the Tool to the Problem
Is the tool similar in scope to the original issue?
Match the Tool to the Problem
Is the tool similar in scope to the original issue?
Слайд 20Time Magazine: Mobile for Desktop
Useful Paradigms
The Data Doesn’t Lie (usually)
What does
the data say about the problem?
Hiding Complexity Increases It
Can users clearly find what they need?
Hiding Complexity Increases It
Can users clearly find what they need?
Слайд 22Anthropologie: Changing Galleries
Useful Paradigms
Consistency
Are things grouped and behaving consistently?
Always Allow Undo
Can
users easily correct their mistakes?
Слайд 23Details Always Matter
Is there an over-reliance on design to communicate details?
Users
Don’t Know What They Want
Are you talking to your users?
Are you talking to your users?
Anthropologie
Useful Paradigms
Слайд 25FOCUS ON USERS
“I saw this [insert feature] on [insert website] and
I think we should use it on our site for [insert problem].”
Слайд 27STRATEGY & PROJECT KNOWLEDGE
Strategy focuses the discussion on the big picture
Core
Project Knowledge focuses the discussion on the current project with its guard rails
Слайд 28UX PARADIGMS – HELPFUL QUESTIONS
Is there enough information for users to
complete their task?
Are personal biases influencing user decisions?
Are we reinventing a common process?
Is everything clear and understandable?
Are personal biases influencing user decisions?
Are we reinventing a common process?
Is everything clear and understandable?
Слайд 29UX PARADIGMS – HELPFUL QUESTIONS
Can users act quickly?
Is the product single-use
or repetitive?
Have we questioned everything?
Does the interface follow a pattern?
What are the future needs of users?
Have we questioned everything?
Does the interface follow a pattern?
What are the future needs of users?
Слайд 30UX PARADIGMS – HELPFUL QUESTIONS
Are things grouped consistently?
Can users easily
correct mistakes?
Are details communicated effectively?
Are you talking to your users?
Are details communicated effectively?
Are you talking to your users?
Слайд 31UX PARADIGMS – HELPFUL QUESTIONS
Does the iconography translate?
Is the scope of
the problem and solution the same?
What does the data say?
Can users clearly find what they need?
What does the data say?
Can users clearly find what they need?
Слайд 32WELL-REASONED DECISION
“That [insert feature] on [insert website] will work great for
us because we can solve [problem] which will help us [strategy]. We know that users [paradigm] so it should work well.”
Слайд 33RESOURCES
The Hipper Element - http://thehipperelement.com/
UX Greatness – http://commadot.com/ux-greatness-part-1-of-3/
52 Weeks of UX
– http://52weeksofux.com/
Don’t Make Me Think – Steve Krug
UX Myths - http://uxmyths.com/
UI Patterns - http://ui-patterns.com/
UX Apprentice - http://www.uxapprentice.com/
Don’t Make Me Think – Steve Krug
UX Myths - http://uxmyths.com/
UI Patterns - http://ui-patterns.com/
UX Apprentice - http://www.uxapprentice.com/
UX Axioms - http://www.uxaxioms.com/
Principles of Interaction Design - http://asktog.com/atc/principles-of-interaction-design/
Communicating Design – Dan M. Brown
Undercover User Experience Design – Cennydd Bowles & James Box
Smashing Magazine – uxdesign.smashingmagazine.com/
