The ROI of Learning презентация

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Demonstrating the ROI of Learning Welcome + Introduction April 22, 2015 bsmith@lynda.com webinars@lynda.com Brian Smith Director of Enterprise Marketing

Слайд 2Demonstrating the ROI of Learning
Welcome + Introduction April 22, 2015
bsmith@lynda.com
webinars@lynda.com
Brian Smith
Director

of Enterprise Marketing

Слайд 3A Robust Online Training Library
Content in Business
Leadership, Management, Productivity, Software,

Communication, Career Development, and more.
3,400+ courses
Avg. 20 courses released per week
10,000+ hours of learning
Avg. 5 hours released per day
138,000+ videos
Avg. 750 released per week

Demonstrating the ROI of Learning


Слайд 4Britt Andreatta
Leadership consultant since 1989
PhD in Education, Leadership + Organizations
Professor and

Dean at UC Santa Barbara and Antioch University, teaching leadership and success skills
lynda.com Member > Author > Director of Learning + Development
Please view my seven courses on lynda.com


Demonstrating the ROI of Learning


Слайд 5Agenda
Return on Investment (ROI)
Your Context
Results That Matter
The Amazing Value of Learning
The

ROI Method and Process

Demonstrating the ROI of Learning


Слайд 6Sources
Demonstrating the ROI of Learning


Слайд 7Agenda
Return on Investment (ROI)
Your Context
Results That Matter
The Amazing Value of Learning
The

ROI Method and Process

Demonstrating the ROI of Learning


Слайд 8History
Peter Drucker
“If you can’t measure it, you can’t manage it.”

Demonstrating

the ROI of Learning


Слайд 9Donald Kirkpatrick
Demonstrating the ROI of Learning

Four levels of evaluation


Слайд 10Donald Kirkpatrick
Demonstrating the ROI of Learning


Слайд 11Jack Phillips
Demonstrating the ROI of Learning

The Father of ROI


Слайд 12ROI

Demonstrating the ROI of Learning

Did the learners like the program?


Did the

learners learn the content?


Did the learners deploy the learning on the job?


Did the learning impact business results?


Did the learning investment payoff?




Jack Phillips




Слайд 13The Math
Benefit-cost Ratio (BCR)
Return on Investment (ROI)
Time to payback
Works with any

currency $ ¥ ₹ €, etc.

Demonstrating the ROI of Learning


Слайд 14Benefit-cost Ratio (BCR)
BCR =
Program Benefits
Program Costs
Economic indicator of accountability for results.
The

benefit (return) of an investment is compared to the cost; expressed as a ratio.

Demonstrating the ROI of Learning

(x:y)


Слайд 15BCR Example
$35,000
$20,000
It cost $20,000 to implement new learning program.
The learning resulted

in $35,000 savings.

BCR =

= 1.75

1.75:1

Demonstrating the ROI of Learning

For every $1 spent, you received $1.75 in total benefit.


Слайд 16Return on Investment (ROI)
ROI =
(Program Benefit Minus Program Costs)
Program Costs
Economic

indicator of accountability for results.
The benefit (return) of an investment is divided by the cost; expressed as percentage.

X 100

Demonstrating the ROI of Learning

%


Слайд 17ROI Example
ROI =
¥35,000-¥20,000
¥20,000
It cost ¥20,000 to implement new learning program.
The learning

resulted in ¥35,000 savings.

X 100

= .75

75%

Demonstrating the ROI of Learning

For every ¥1 spent, you received ¥.75 in net benefit.


Слайд 18Time to Payoff
Payback =
Program Costs
Program Benefits
Economic indicator of accountability for

results.
Estimated time in which a program will break even (time after that is added benefit); expressed in time.

X time unit

Demonstrating the ROI of Learning

Time


Слайд 19Payoff Example
Payback =
₹20,000
₹35,000
It cost ₹20,000 to implement new learning program.
The learning

resulted in ₹35,000 savings.

= .57

6.84 months

Demonstrating the ROI of Learning

The program would pay for itself in 6.84 months.

x 12 = 6.84


Слайд 20Overwhelmed?
You only need to build a compelling case for your context.

Demonstrating

the ROI of Learning


Слайд 21Agenda
Return on Investment (ROI)
Your Context
Results That Matter
The Amazing Value of Learning
The

ROI Method and Process

Demonstrating the ROI of Learning


Слайд 22Reality Check
Is HR/L+D seen as a trusted and valued business partner?
Do

you have an established record of success?
Are you empowered to take intelligent risks and make decisions?
Are you justifying an upcoming purchase or evaluating one you have already implemented?

Demonstrating the ROI of Learning


Слайд 23Plenty of Options
Cost
Output
Time
Quality
Energy


Demonstrating the ROI of Learning


Слайд 24Hard Data
Demonstrating the ROI of Learning


Слайд 25Plenty of Options
Cost
Output
Time
Quality
Energy

Demonstrating the ROI of Learning

Service
Creativity
Development
Culture



Слайд 26Soft Data
Demonstrating the ROI of Learning


Слайд 27
Case Study
Demonstrating the ROI of Learning

“lynda.com access means there is a

constant learning resource for employees. Sometimes it only takes two minutes to improve their knowledge, rather than a full day in a classroom to achieve the same outcome.”


BENEFITS
Complements live training
Lets employees quickly find answers to questions
Provides detailed reports that inform future training initiatives


ABOUT DENTSU AEGIS
Denstu Aegis Network helps clients build relationships with consumers through content creation, digital creative execution, market analysis, and much more.
23,000 employees in 110 countries on 5 continents


Слайд 28
Case Study
Demonstrating the ROI of Learning

“I honestly think this hands-on learning

is the best way to learn software. I’m glad UCLA provides lynda.com to all students. I think the more software we know, the more it prepares us for the job market once we graduate.”


BENEFITS
Supports students in any major
Provides tools training outside of class
Encourages staff and faculty professional development


ABOUT UCLA
Founded in 1919, UCLA offers 125 undergraduate and graduate degrees in business, engineering, medicine and more.
35,000 students + 31,000 full- and part-time faculty and administrative staff.


Слайд 29
Case Study
Demonstrating the ROI of Learning

“If we’re struggling to learn something,

or if we’re frustrated trying to get something to work, someone will see if a lynda.com course exists. With such a large amount of content at an affordable price, lynda.com was by far our best bet.”


BENEFITS
Provides convenient on-demand solution
Offers cost-effective and current training
Teaches wide range of software, creative, and business skills
Helps employees learn at their own level and pace


ABOUT EPA
Established in 1970, the EPA enforces federal health and environmental laws so that all Americans are safe where they live, learn and work.
17,000 employees located in 10 regional offices across US


Слайд 30Agenda
Return on Investment (ROI)
Your Context
Results That Matter
The Amazing Value of Learning
The

ROI Method and Process

Demonstrating the ROI of Learning


Слайд 31Business Cents > Business Sense
What problem are you solving?
How can progress

be measured?
Who are the stakeholders?
Who has what expectations?


Demonstrating the ROI of Learning


Слайд 32ROI vs. ROE
Demonstrating the ROI of Learning


Слайд 33Measuring Success
Identify metrics that matter
Use data you can get
Increasing vs. Decreasing
Activity

vs. Results
Learning vs. Performance


Demonstrating the ROI of Learning


Слайд 34Demonstrating the ROI of Learning


Слайд 35Demonstrating the ROI of Learning


Слайд 36Increasing X vs. Decreasing Y
Demonstrating the ROI of Learning

From A
To B


by when

Time











From A

Time











To B
by when

Increase productivity or decrease inefficiency?
Increase retention or decrease attrition?
Increase revenue or decrease waste?



Слайд 37Activity vs. Results
Lead and Lag Measures


Demonstrating the ROI of Learning


Слайд 38Demonstrating the ROI of Learning

Lead vs. Lag Measures


Lead Measure
(activity)


Lag Measure
(results)


measures goal
predictive

of goal + influenceable

lose weight/size

diet + exercise

doing this…


gets that

= LEVERAGE


Слайд 39Demonstrating the ROI of Learning

Examples


Lag Measure
(results)



reduce equipment failure
reduce safety incidents
increase accuracy/efficiency
reduce

churn

increase retention of talent



Lead Measure
(activity)

routine maintenance

compliance with safety regs

time spent practicing

touchpoints with clients

coaching provided




Слайд 40Demonstrating the ROI of Learning

Implement Manager Training


Lag Measure
(results)

Increase retention of talent
Decrease

complaints to HR



Lead Measure
(activity)

Regular one-on-ones

Provide coaching

Give autonomy

Support growth

Build cohesive teams


Слайд 41Demonstrating the ROI of Learning





Слайд 42Learning + Performance Outcome
Demonstrating the

ROI of Learning


Слайд 43Agenda
Return on Investment (ROI)
Your Context
Results That Matter
The Amazing Value of Learning
The

ROI Method and Process

Demonstrating the ROI of Learning


Слайд 44
Training + Learning
Demonstrating the ROI of Learning

training
learning
Not to scale!




Слайд 45Demonstrating the ROI of Learning


Слайд 46Benefits of Learning
Demonstrating the ROI of Learning

Active participation
Authentic motivation
Ongoing improvement
Employee engagement
Retention

of talent



Слайд 47Motivation
Demonstrating the ROI of Learning
Autonomy opportunities to be self directed
Mastery opportunities

to learn and grow

Purpose contribute to something meaningful

Слайд 48Continued Improvement


Growth mindset
Dr. Carol Dweck


Слайд 49Demonstrating the ROI of Learning


Слайд 50Engagement
How much people are emotionally connected and committed to their organizations,

and their willingness to go above and beyond the expectations of their jobs.

Demonstrating the ROI of Learning


Слайд 51Measuring Engagement
Demonstrating the ROI of Learning
I am proud to work for

this company.
This company motivates me to go beyond what I would in a similar role elsewhere.
I see myself still working here in 3 years.
I would recommend this company as a great place to work.
I rarely think about looking for a job at another organization.


Слайд 53In the US Around the World
Demonstrating the ROI of Learning


Слайд 54Demonstrating the ROI of Learning


Слайд 55The Power of Engagement
Demonstrating the ROI of Learning
A disengaged employee costs

an organization approximately $3,400 for every $10,000 of salary (Gallup).
Engaged employees are 127% more likely to be A performers than C performers (McLean & Company).
Highly engaged organizations have the potential to decrease employee turnover by 87% (Human Capital Institute).


Слайд 56Demonstrating the ROI of Learning
From “Making the Case for Employee Engagement”


Слайд 57
L+D is a key driver of employee engagement

Demonstrating the ROI of

Learning

Слайд 58The Role of L+D
Demonstrating the ROI of Learning
Have data that show

how L+D is directly related to:
increases in overall employee engagement
increases in employee identification with organization’s values
increase in positive organization culture

Слайд 59Retaining Top Talent
Demonstrating the ROI of Learning

Cost to replace an employee

is 50% to 250% of annual salary+benefits!
SHRM’s “Cost of Turnover” Worksheet
Lost productivity (position + others)
Offboarding
Recruiting > hiring > training
Time to previous employee’s performance




Слайд 60ROI Calculator
Demonstrating the ROI of Learning


Слайд 61How to Maximize the Benefits of Learning
Demonstrating the ROI of Learning


Слайд 62Cultivate Potential
Demonstrating the ROI of Learning
Having the capacity to become

or develop into something in the future. Unrealized ability.

Performance =

Potential + Support


Слайд 63Put Learners First
Demonstrating the ROI of Learning

What is their context?
What would

make their work life immediately better or easier?
Design to solve their problems and maximize their potential.

Слайд 64Be a Learning Guide
Demonstrating the ROI of Learning

They will help you show

ROI.

Слайд 65Agenda
Return on Investment (ROI)
Your Context
Results That Matter
The Amazing Value of Learning
The

ROI Method and Process

Demonstrating the ROI of Learning


Слайд 66ROI Methodology
Demonstrating the ROI of Learning

Five Levels of Evaluation
V Model for

Business Alignment
Process Model to Analyze Impact
Data Collection



Слайд 67Jack Phillips
ROI

Demonstrating the ROI of Learning

Did the learners like the program?


Did

the learners learn the content?


Did the learners deploy the learning on the job?


Did the learning impact business results?


Did the learning investment payoff?



Слайд 68Demonstrating the ROI of Learning

V Model



Слайд 69The ROI Process Methodology
Demonstrating the ROI of Learning


Слайд 70Demonstrating the ROI of Learning


Слайд 71Data Options
Demonstrating the ROI of Learning

Hard/soft data
Surveys/questionnaires
Tests
Observation
Interviews
Focus groups
Performance Records



Слайд 72Demonstrating the ROI of Learning


Слайд 73Isolating Effect of Program
Pre-test, post-test
Control group
Trend analysis
Use of expert studies/data
Estimation of

impact by:
Participants
Supervisors
Leadership

Demonstrating the ROI of Learning


Слайд 74Demonstrating the ROI of Learning
Learn More About ROI


Слайд 75Learn More About Learning at lynda.com
Instructional Design Essentials series:
The Neuroscience of

Learning with Britt Andreatta
Flipping the Classroom with Aaron Quigley
Models of Instructional Design with Shea Hanson
Needs Analysis with Jeff Toister
Running a Profitable Business with Jim Stice
Finance Fundamentals with Jim and Kay Stice

Demonstrating the ROI of Learning


Слайд 76Demonstrating the ROI of Learning


Слайд 77Demonstrating the ROI of Learning


Слайд 78Questions + Answers
Demonstrating the ROI of Learning
BrittAndreatta.com
lynda.com


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