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How to Plan and Design your Social Business Culture? презентация
Содержание
- 2. Social Business.
- 3. Social Business. Is not about social media.
- 4. Social Business. Is not about social media. Not even about marketing.
- 5. SOCIAL BUSINESS IS ABOUT PRODUCING OUTCOMES THAT MATTER TO THE BUSINESS… … through people.
- 6. Ad overload This is our world today.
- 7. Ad overload This is our world today.
- 8. Ad overload This is our world today.
- 9. BUYERS WAIT UNTIL THEY HAVE COMPLETED 60-80%
- 10. The buyer, today Aware of the
- 11. The seller Inspire & attract
- 12. The seller Inspire & attract
- 13. The seller Inspire & attract
- 14. THE END GOAL ISN’T A PURCHASE ACTION ANYMORE. THE NEW END-GOAL IS TRUST.
- 15. IN A SOCIAL BUSINESS, BUILDING TRUST IS DONE BY EMPLOYEES.
- 16. EMPLOYEES BUILD TRUST… …by answering questions to technical, personal or business issues
- 17. So.
- 18. So. Trust is built through content.
- 19. So. Trust is built through content. And through social interactions.
- 20. So. Trust is built through content. And
- 21. So. Trust is built through content. And
- 22. So. Trust is built through content. And
- 23. FLAT.
- 24. SO,
- 25. SO, START CREATING A CULTURE
- 26. SO, START CREATING A CULTURE OF EDUCATION AND SHARING,
- 27. SO, START CREATING A CULTURE OF EDUCATION AND SHARING, INTERNALLY AND EXTERNALLY.
- 28. TRAIN EMPLOYEES ON NEW ROLES AND RESPONSIBILITIES
- 29. DEVELOP NEW PROCESSES TO LISTEN AND ANSWER TO CUSTOMERS
- 30. NEW PROCESSES TO “LISTEN” AND “ANSWER
- 31. CREATE YOUR ANSWERING TEAM
- 32. 2 TYPES OF CONTENT
- 33. 300 employees 150 contacts first degree 22.500
- 34. LET’S LOOK AT
- 35. BEST PRACTICES FROM IBM, ADOBE, DELL Too small font, isn’t it ?
- 36. Let’s see.
- 37. Let’s see. What have they done in common?
- 38. Let’s see. What have they done in
- 39. Let’s see. What have they done in
- 40. THIS IS WHAT YOU CAN LEARN…
- 41. Employee enablement tools Social policy Training programs
- 42. Employee enablement tools Social policy Training programs
- 43. Let progress come organically Find the internal
- 44. Let progress come organically Find the internal
- 45. Let progress come organically Find the internal
- 46. Only corporate cultures rooted in trust can
- 47. www.happifish.be We are HappiFish. From Belgium.
- 48. www.happifish.be Strategic Content Marketing Employee Activation Digital
- 49. GET IN TOUCH www.b2bmarketingexperiences.com be.linkedin.com/in/tomdebaere slideshare.net/tomdebaere twitter.com/tomdebaere
Social Business.
Слайд 9BUYERS WAIT UNTIL THEY HAVE COMPLETED 60-80% OF THEIR RESEARCH BEFORE
REACHING OUT TO VENDORS
SiriusDecisions
Слайд 10The buyer, today
Aware of the problem
Search for solutions
Consider solutions
Build preference
Buy the
product
THIS IS HOW THEY WAIT…
Слайд 11The seller
Inspire & attract
Educate & inform
Direct to solutions
Build trust
Persuade
The buyer, today
Aware
of the problem
Search for solutions
Consider solutions
Build preference
Buy the product
Search for solutions
Consider solutions
Build preference
Buy the product
THIS IS HOW THEY WAIT…
Слайд 12The seller
Inspire & attract
Educate & inform
Direct to solutions
Build trust
Persuade
The buyer, today
Aware
of the problem
Search for solutions
Consider solutions
Build preference
Buy the product
Search for solutions
Consider solutions
Build preference
Buy the product
research
THIS IS HOW THEY WAIT…
Слайд 13The seller
Inspire & attract
Educate & inform
Direct to solutions
Build trust
Persuade
first contact
The buyer,
today
Aware of the problem
Search for solutions
Consider solutions
Build preference
Buy the product
Aware of the problem
Search for solutions
Consider solutions
Build preference
Buy the product
research
THIS IS HOW THEY WAIT…
Слайд 20So.
Trust is built through content.
And through social interactions.
Employees breathe life into
that content.
Слайд 21So.
Trust is built through content.
And through social interactions.
Employees breathe life into
that content.
Without employees, everything falls…
Without employees, everything falls…
Слайд 22So.
Trust is built through content.
And through social interactions.
Employees breathe life into
that content.
Without employees, everything falls…
flat.
Without employees, everything falls…
flat.
Слайд 28TRAIN EMPLOYEES ON NEW ROLES AND RESPONSIBILITIES
Evangelization
Content creation & amplification
Social media
and escalation mechanisms
New roles, processes and governance
New roles, processes and governance
Слайд 33300 employees
150 contacts first degree
22.500 second degree
45.000 first degree
6,7M second degree
USE
THE POWER OF EMPLOYEE CONTENT AMPLIFICATION
Слайд 39Let’s see.
What have they done in common?
What is it that made
them a social business?
And what can a smaller company learn from it?
And what can a smaller company learn from it?
Слайд 41Employee enablement tools
Social policy
Training programs
Gamification – certificates & perks
Incentivation – course
credit, recognition and other rewards
THIS…
Слайд 42Employee enablement tools
Social policy
Training programs
Gamification – certificates & perks
Incentivation – course
credit, recognition and other rewards
Give clear objectives
Enthusiastic employees after training, but often hesitant to go social.
Once one particular objective has been reached, the employee moves to a new task
Give clear objectives
Enthusiastic employees after training, but often hesitant to go social.
Once one particular objective has been reached, the employee moves to a new task
THIS…
Слайд 43Let progress come organically
Find the internal and external platforms that fit
best
AND THIS…
Слайд 44Let progress come organically
Find the internal and external platforms that fit
best
Take a multi-lateral approach
Both “bottom’s up” and a “top-down” approach
Employees drive the change
Executive leadership validates providing greater resources and rewards
Take a multi-lateral approach
Both “bottom’s up” and a “top-down” approach
Employees drive the change
Executive leadership validates providing greater resources and rewards
AND THIS…
Слайд 45Let progress come organically
Find the internal and external platforms that fit
best
Take a multi-lateral approach
Both “bottom’s up” and a “top-down” approach
Employees drive the change
Executive leadership validates providing greater resources and rewards
Don’t boil the ocean - Build change into process
Focus on small, reachable goals, re-evaluate constantly, and work toward larger goals
Take a multi-lateral approach
Both “bottom’s up” and a “top-down” approach
Employees drive the change
Executive leadership validates providing greater resources and rewards
Don’t boil the ocean - Build change into process
Focus on small, reachable goals, re-evaluate constantly, and work toward larger goals
AND THIS…
Слайд 46Only corporate cultures rooted in trust can do this
Enrich your culture
- content, sharing and social
Connect “peers to peers” – train, facilitate, remove barriers
Key team with power – involvement
Communicate the vision & show success
Connect “peers to peers” – train, facilitate, remove barriers
Key team with power – involvement
Communicate the vision & show success
KEY SUCCESS CRITERIA
Слайд 47www.happifish.be
We are HappiFish. From Belgium.
(You know, the land of chocolate
and beer?)
We help companies to create marketing that people actually want.
Because we believe marketing should be relevant to customers.
We help companies to create marketing that people actually want.
Because we believe marketing should be relevant to customers.
Слайд 48www.happifish.be
Strategic Content Marketing
Employee Activation
Digital Marketing Excellence and Marketing Automation
Training & Workshops
P.S.
We slaved all day over this Powerpoint, for You. If you like this presentation, why not returning the favor by visiting our site and check out what we do?
Слайд 49
GET IN TOUCH
www.b2bmarketingexperiences.com
be.linkedin.com/in/tomdebaere
slideshare.net/tomdebaere
twitter.com/tomdebaere
