Harnessing the Power of Entrepreneurs to Open Innovation презентация

Principal, Accenture Research

Tuesday September 8, 2015

Harnessing the Power of Entrepreneurs to Open Innovation

the disruption of traditional industry models by digital technologies.




of revenues of large companies expected to be generated from digital products and services in the next 3 years, up from 16% today (Source: Accenture Research)

Markets are being disrupted by digital

The last decade saw start-ups and entrepreneurs disrupt traditional markets.

In the next ten years, large companies will use digital to disrupt markets themselves.

is that large and small companies show every intention of collaborating with multiple parties

How important will collaborating with these stakeholders be in driving your innovation & growth in the next 3 years?

“82% of large companies say they can learn from entrepreneurs about how to become a digital business”
Source: Accenture Research

based revenues at large companies will jump from 9% today to 20% in 5 years
82% of large companies say they can learn from entrepreneurs about how to become a digital business
46% feel the need to work with entrepreneurs to be sufficiently innovative

of partners collaborating on equal terms?”

“How can I get others to help me do what I already want to do?”

From bilateral collaboration done on the terms of large companies, to more open ended collaboration with multiple parties

an external mindset in which risks and rewards are shared mutually. It demands greater levels of digital collaboration in a wider ecosystem.

“There will be more than 100 new digital industry platforms from non-tech companies by 2016” (IDC)

“In 2013, 14 of the top 30 global brands by market capitalization were platform-oriented companies” (MIT)

and startups are four times more likely to say their large company partners lack commitment than corporates are about their smaller collaborators

Source: Accenture Research

Culture

companies

generated by collaboration with startups/entrepreneurs

TODAY: 9%

Spillover effects on economic growth

“intrapreneurship” culture

Entrepreneurs
Align to the market
Adapt culture
Time it well

Governments & policy makers
Develop co-financing models
Incent collaboration between large companies and startups
Create collaboration networks
Encourage a borderless physical world

Bridgemakers
Open up access to supply chains
Accelerate the network effect of role models and mentors
Bridge the cultural gap

technology ideation for digital products, services & experiences

Prototype, launch, and manage digital products, services and experiences

Future of the Industry

Build MVP(s)

Identify and implement new digital capabilities, embed as core in the organization

Your role in the future

Validation (Market, Technology, Organization, Partners)

Gap analysis – Technology, Organization, Operations

Kick-start Innovation Program – team, funding, mandate, exec sponsorship

Develop and execute transformation roadmap and operating model across culture, structure, process and technology

Define Innovation Strategy