25 KPIs Every Manager Needs To Know презентация

Содержание

Key performance indicators (KPIs) should be the vital navigation instruments used by managers to understand whether their business is on a successful voyage or whether it is veering off the prosperous

Слайд 2Key performance indicators (KPIs) should be the vital navigation instruments used

by managers to understand whether their business is on a successful voyage or whether it is veering off the prosperous path.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 3The problem is that most managers are struggling to understand and

identify the vital few management metrics and instead collect and report a vast amount of everything that is easy to measure.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 4Based on many years of helping companies across the world select

and use KPIs, I have picked my top 25. Published in my latest Financial Times book:

25 Need-to-Know Key Performance Indicators

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 5I have picked the ones that should be relevant to most

companies. But remember, these are KPIs you need to know, not use!
Only use the ones that are relevant to your business strategy and make sure not to miss out the industry specific ones for you (you won’t find those in any generic list).

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 6I have organized my top 25 KPIs into the following four

business areas:

Measuring and understanding your customers
Measuring and understanding your financial performance
Measuring and understanding your internal processes
Measuring and understanding your employees

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 7Part 1
Measuring and Understanding Your Customers
© 2014 Bernard Marr, Advanced

Performance Institute, BWMC Ltd. All rights reserved.

Слайд 81.
Net promoter score (NPS)  -How likely is it that a

customer will recommend your business to a friend?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 92.
Customer profitability score - How much profit do individual customers bring

your business, after deducting the costs of attracting and keeping them happy with advertising, customer services etc?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 103.
Customer retention rate  -How many of your customers are going

to come back for more? And how loyal are they to your brand, organization or service?

Слайд 114.
Conversion rate -
How well do you translate enquiries, sales calls

and web page views into paying customers?

Слайд 125.
Relative market share - 
How big your slice of the pie

is, compared to your competitors in the same market.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 13Part 2
Measuring and understanding your financial performance
© 2014 Bernard Marr,

Advanced Performance Institute, BWMC Ltd. All rights reserved.

Слайд 146.
Revenue growth rate - 
The rate at which you are increasing

your company’s income.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 157.
Net profit –
Income minus expenses – the bottom line, but

certainly not the only metric you need to worry about!

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 168.
Net profit margin - 
The percentage of your revenue which is

net profit.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 179.
Gross profit margin - 
The percentage of your revenue which is

gross profit (the profit generated for each dollar of sales).

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 1810.
Operating profit margin - Operating income divided by revenue – another

measure of a company’s profitability.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 1911.
Return on investment (ROI)  The revenue generated by investing money

into an aspect of a company’s operations, in relation the cost of that investment.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 2012.
Cash conversion cycle (CCC) - How long does it take for

money invested in the business (for stock etc) to come back to the company in the form of increased revenue.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 21Part 3
Measuring and understanding your internal processes
© 2014 Bernard Marr,

Advanced Performance Institute, BWMC Ltd. All rights reserved.

Слайд 2213.
Capacity utilisation rate (CUR) - 
Are you meeting your potential in

terms of amount of work you can carry out, with the resources you have available?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 2314.
Project schedule variance (PSV) - 
Are your projects reaching completion on

time?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 2415.
Project cost variance (PCV) -
 Are your projects coming in without going

over budget?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 2516.
Earned value (EV) metric - Value generated by your company’s ongoing

projects.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 2617.
Order fulfilment cycle time (OFCT) - 
The time that it takes

from a customer placing an order, to the product or service being delivered.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 2718.
Delivery in full, on time (DIFOT) rate - 
Customer orders filled

in full, and on time, compared to total number of customer orders.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 2819.
Quality index - 
Is the quality of your goods or services

as high as your customers are expecting?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 2920.
Process downtime level - How much time is wasted due to

downtime, technical breakdown or staff sickness.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 30Part 4
Measuring and understanding your employees 
© 2014 Bernard Marr, Advanced

Performance Institute, BWMC Ltd. All rights reserved.

Слайд 3121.
Staff advocacy score –
How likely are your staff to recommend

you as a company to work for?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 3222.
Employee engagement level - 
How does your employee’s behaviour contribute to

the business’s overall goals?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 3323.
Absenteeism Bradford factor - 
How much is unauthorized staff absence costing

your business?

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 3424.
Human capital value added (HCVA) - 
The financial value added to

the business by individual members of staff.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 3525.
360-degree feedback score How staff rate each other – as

well as themselves.

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 36
Find out more and order the book here:
25 Need-To-Know Key Performance

Indicators

© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


Слайд 37© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights

reserved.

Слайд 38
© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights

reserved.

Слайд 39
Order Options:

Amazon US

Amazon UK

Barnes & Noble

Pearson
© 2014 Bernard Marr, Advanced Performance

Institute, BWMC Ltd. All rights reserved.

Слайд 40About
This overview was put together by
Bernard Marr,
Founder and CEO

of the Advanced Performance Institute.

Bernard Mar is a bestselling business author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He helps companies with their KPIs and trains teams to better develop and use KPIs.

Read Bernard’s blogs:

LinkedIn Influencer Blog

Connect with Bernard on:

LinkedIn

Twitter

Advanced Performance Institute


© 2014 Bernard Marr, Advanced Performance Institute, BWMC Ltd. All rights reserved.


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