Millennials
YOUR WORKFORCE.
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Social Recruitment: The World Wide War of Attraction презентация
Содержание
- 7. (those born between 1980 - 2000 and
- 13. Rather than ban social media, teach your
- 15. As with any form of marketing, you need a STRATEGY. #1
- 18. Consider what you need to do online
- 22. You don’t need to be on all
- 27. Potential new candidates are most interested in
- 31. Share your social recruitment strategy with key stakeholders and GET APPROVAL. Document it.
- 33. Once you have a strategy, you need
- 35. Corporate pages are free to setup and,
- 38. Don’t prematurely invite people to “like” your
- 41. This will allow you to see who
- 43. You can only change it once. Choose
- 44. To keep your username consistent on all
- 46. Let potential candidates contact you via Facebook’s
- 48. Change the notification settings so you don’t
- 54. Posts from pages that we don’t interact
- 55. Facebook will hide posts with media types
- 56. Post when your page followers are online.
- 64. Once your Facebook presence is setup, it’s
- 66. Set ads to show up to those
- 67. Import email addresses and target ads only
- 69. Setup ads that only appear to users
- 77. Which LinkedIn account you should choose depends
- 79. But, you can’t see the full details
- 82. If you’re a regular recruiter or time
- 83. You’ll likely want to consider the Business
- 87. If you’re a regular recruiter or time
- 88. how social media can be used as a recruitment tool. You now know…
(those born between 1980 - 2000 and raised online) will soon make up to 50% of Millennials YOUR WORKFORCE.
Слайд 7(those born between 1980 - 2000 and raised online) will soon
make up to 50% of
Слайд 13Rather than ban social media, teach your employees how to use
it.
It’s everywhere.
REMOVE BANS.
Слайд 22You don’t need to be on all social networks – only
the ones that will fulfil your goals.
CHOOSE.
Which weapons?
Слайд 27Potential new candidates are most interested in posts about the progress
of
NEW HIRES.
Tell their story.
Слайд 35Corporate pages are free to setup and, unlike personal profiles, are
OPEN
TO ALL.
Setup a page.
Слайд 41This will allow you to see who posted what content to
your Facebook page
MONITOR IT .
Have your own logins.
Слайд 43You can only change it once. Choose an easy to spell
and remember name - keep it
CONCISE.
Be careful.
Слайд 44To keep your username consistent on all social networks, use this
site to check if it’s
AVAILABLE.
namechek.com
Слайд 46Let potential candidates contact you via Facebook’s private messages, to protect
PRIVACY.
Page
settings.
Слайд 48Change the notification settings so you don’t miss any messages. Get
them sent by
EMAIL.
Notifications.
Слайд 55Facebook will hide posts with media types (e.g. video, etc) that
you don’t interact with.
EDGE WEIGHT.
Слайд 66Set ads to show up to those that like or work
for other organisations
POACH.
Advanced targeting.
Слайд 67Import email addresses and target ads only at those people, on
Facebook.
RECONNECT.
Custom audiences.
Слайд 69Setup ads that only appear to users that have already visited
your recruitment site.
STALK.
Retargeting.
Слайд 77Which LinkedIn account you should choose depends on your goals and
staff turnover.
YOU DECIDE.
Free v Paid.
Слайд 79But, you can’t see the full details of those that are
a 3rd degree connection or not connected to you.
LIMITED DETAILS.
Слайд 82If you’re a regular recruiter or time poor, then a paid
account is worth considering.
WHICH ONE?
Paid accounts:
Слайд 87If you’re a regular recruiter or time poor, then a paid
account is worth considering to
SAVE TIME.
