Recipe for Recruiting Success: презентация

Information provided in this presentation is general in nature, is provided for informational purposes only, and should not be construed as investment advice. Views and opinions of the speaker are expressed as of the date of the recording, and do not necessarily represent the views of Financial Engines. Any such views are subject to change at any time based on market or other conditions. Financial Engines disclaims any liability for any direct or incidental loss incurred by applying any of the information in this presentation. Consult your tax or financial advisor for information concerning your specific situation.

❸ Where Do We Go From Here?
Create agent/ambassador culture
Be mobile friendly
Drive employee reviews - Social media sites (LinkedIn, Twitter, Glassdoor)
Stay connected and network

❷ Establishing Your Brand
Build story
Key partnerships
Tools & resources

40M Jobseekers / 250K+ Jobs

Source: Jobvite, 2014

Member growth over 5 yrs

48%
of job seekers
use Glassdoor

(Source: Software Advice, Jan 2014)

Source: Financial Engines Data Warehouse as of March 31, 2014

“Name, term, design, symbol, or any other feature that identifies one product from others”

“To impress indelibly”

of job seekers are more likely to visit a company’s career site after they view its profile and read employee reviews

of job candidates read online reviews before forming an opinion about a company

Glassdoor Site Survey , Oct 2013
.

5% - Company Website

2% - Recruiter

(Harris Interactive, Jan 2012, survey commissioned by Glassdoor)
.

Sends the right message to the right candidate at the right time!

Build a relationship and establish a connection

Project a positive image of your organization as a “great place to work”

Foster employee commitment and understand company value proposition and goals

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Customize
Highlight milestones, accomplishments, unique attributes, etc.

Be transparent with pros and cons.

2

Tell It
Identify & leverage different communication channels.

Keep tone simple & memorable.

3

Incent, reward and acknowledge brand agents.

Solicit and collect feedback on what others think about your brand.

Generate action plans.

Promote culture to new followers (new hires, customers, vendors, community groups, etc.).

of career sites do not support a mobile option to apply for a job

of employees who planned to look for new jobs in the next 12 months cited their mobile devices as critical job-search tools

Glassdoor and iMomentus Survey 2014

Encourage employees and candidates to submit reviews on ,
“like” you on , tweet or favorite you on .

Keep in touch with candidates (coffee mtgs, blog updates, mixers, etc.)

Promote stories of your company & employees

Foster, reward & recognize ambassadors & agents

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