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Health wearables:Early days презентация
Содержание
- 1. Health wearables:Early days
- 2. About this report PwC’s HRI, Consumer Intelligence
- 3. Health Research Institute Health wearables: Early days 2014
- 4. US consumers have not embraced health wearable
- 5. US consumers have high hopes for wearables.
- 6. Health tops the list of information US
- 7. Yet, wearable tech is not mainstream in
- 8. Still, it is growing fast. Slide
- 9. Many consumers are thinking about buying a
- 10. Though a significant number remain disinterested. Health
- 11. Most – but not all – US
- 12. More than 60% of consumers are willing
- 13. Enterprise will play a major role in
- 14. Millennials are especially eager to adopt if
- 15. Simple social strategies might not work well
- 16. US consumers do not want to share
- 17. Healthcare tops list of entities trusted with
- 18. Recommendations Health Research Institute Health wearables: Early days 2014 Slide
- 19. Six pillars of wearable tech and app
- 20. Recommendations Health Research Institute Health wearables: Early days 2014 Slide
- 21. Questions? Health Research Institute Health wearables: Early days 2014 Slide
- 22. For more information www.pwc.com/hri www.pwc.com/us/healthcare-new-entrants
Слайд 2About this report
PwC’s HRI, Consumer Intelligence
Series and the Entertainment,
Media, and Communications
(EMC),
Analytics and Retail & Consumer
practices collaborated to better
understand consumer attitudes
toward wearable technology.
Slide
A summer 2014 consumer
survey of 1,000 US adults aged 18 and up
Focus groups with experts
from companies and organizations such as Jawbone and Astro Studios in San Francisco and New York City
Social media listening
Interviews with industry
professionals
Health Research Institute Health wearables: Early days 2014
Слайд 4US consumers have not embraced health wearable tech, but they are
Health Research Institute Health wearables: Early days 2014
Slide
Слайд 5US consumers have high hopes for wearables.
Health Research Institute Health wearables:
Slide
Many consumers believe wearables will help us live longer, lose weight and be better athletes.
Слайд 6Health tops the list of information US consumers want from wearables.
Health
Slide
Слайд 7Yet, wearable tech is not mainstream in the US.
Health Research Institute
Slide
Слайд 8Still, it is growing fast.
Slide
In 2014, wearable tech companies are
Health Research Institute Health wearables: Early days 2014
* IDC, “US Wearable Computing Device, 2014-2018: Forecast and Analysis” March 2014.
Слайд 9Many consumers are thinking about buying a wearable device.
Health Research Institute
Slide
A significant number of US consumers say they are considering purchasing one in the next 12 months.
Слайд 10Though a significant number remain disinterested.
Health Research Institute Health wearables: Early
Slide
Percentage of US consumers who said they did not think they would use each type of wearable technology.
Слайд 11Most – but not all – US consumers are not willing
Health Research Institute Health wearables: Early days 2014
Slide
Слайд 12More than 60% of consumers are willing to use a wearable
Health Research Institute Health wearables: Early days 2014
Slide
Слайд 13Enterprise will play a major role in subsidizing and mainstreaming devices
Health
Slide
Consumers are far more willing to adopt wearable technology if an institution pays for it.
Employer pays
Consumer pays $100
Слайд 14Millennials are especially eager to adopt if someone else pays.
Health Research
Slide
Millennials are 2x more likely than people aged 35+ to be willing to adopt a wearable if a health insurance company pays for it.
52% of millennials said they would be strongly motivated to use a device if it has apps or features that reward those who frequently use it with monetary rewards.
Слайд 15Simple social strategies might not work well for health wearables. Privacy
Health Research Institute Health wearables: Early days 2014
Slide
Слайд 16US consumers do not want to share wearable health data with
Health Research Institute Health wearables: Early days 2014
Slide
Слайд 17Healthcare tops list of entities trusted with wearable tech data.
Health Research
Slide
Primary care doctor
Health insurance company
Hospital
Tech company
Banks
1
2
3
4
5
Слайд 19Six pillars of wearable tech and app design
Health Research Institute Health
Slide
Слайд 22For more information
www.pwc.com/hri
www.pwc.com/us/healthcare-new-entrants
Vaughn Kauffman
Principal, Global New Entrants Leader
US Health Industries
(216)
Vaughn.a.kauffman@us.pwc.com
Ceci Connolly
Managing Director
Health Research Institute
(202) 312-7910
Ceci.connolly@us.pwc.com
Slide
Paul D’Alessandro
Principal
US Health Industries
(312) 298 6810
Paul.dalessandro@us.pwc.com
Kelly Barnes
Partner, Health Industries Leader
US Health Industries
(214) 754 5172
Kelly.a.barnes@us.pwc.com
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