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2014 презентация
Содержание
- 1. 2014
- 2. READY TO START YOUR MOBILE CAMPAIGN?
- 3. Audience Location Device/Sizes Operating System Duration/Timing YOUR?
- 4. 6. User Journey 7. Creatives 8. Call
- 5. A FLUID MOBILE MARKETING CHECKLIST More tips?
- 6. MORE? 11*. TIPS Integrate a mobile–first
- 7. MORE? 12*. TIPS MOBILE OPTIMISED
- 8. (Source: Outbrain)
- 9. CAMPAIGN EXAMPLE CAMPAIGN OBJECTIVE Drive footfalls to
- 10. CAMPAIGN EXAMPLE SEP - OCT’13 Rich Media
- 11. Location-based targeting to a mobile
- 13. MORE? 12*. Trends Digital OOH
- 14. THANK YOU
READY TO START YOUR MOBILE CAMPAIGN?
Слайд 6MORE?
11*. TIPS
Integrate a mobile–first strategy as a part of entire
360 campaign
Understand changing user behaviors and context with mobile devices
GO Programmatic Go RTB
Mobile Optimized and Responsive Design
Screen Size Matters
Personalization – User ID/CRM
Branding or user acquisition?
Understand changing user behaviors and context with mobile devices
GO Programmatic Go RTB
Mobile Optimized and Responsive Design
Screen Size Matters
Personalization – User ID/CRM
Branding or user acquisition?
Слайд 7MORE?
12*. TIPS
MOBILE OPTIMISED
LOCAL CONTENT
KEEP IT QUICK
ACCESS TO ALL DEVICES
DECIDE ON
FORMATS
MAKE CONVERSION EASY
EASY NAVIGATION
SEAMLES WITH CURRENT SITE
VALUE AND TRUST
HAVE BUSINESS-DRIVING FEATURES
Слайд 9CAMPAIGN EXAMPLE
CAMPAIGN OBJECTIVE
Drive footfalls to participating merchant outlets
during the Great
Singapore Sale
Strengthen Mastercard’s ‘Priceless’ brand theme
Complement the multi-channel campaign on the mobile medium
Strengthen Mastercard’s ‘Priceless’ brand theme
Complement the multi-channel campaign on the mobile medium
JUNE - JULY ’13
Standard Banner
SG
Orchard, Sentosa, Bugis, Haji Lane
Delivered over
1.1MM
views
Слайд 10CAMPAIGN EXAMPLE
SEP - OCT’13
Rich Media Banner
UK
CAMPAIGN OBJECTIVE
Target over 400 Premier League,
UK-based Champions League Games & England’s World Cup Qualifiers
Rich Media Campaign with dynamic content
Specific Time targeting
Rich Media Campaign with dynamic content
Specific Time targeting
Across All UK Stadiums
Over 150 matches
Over3.6M Views
Слайд 11 Location-based targeting to a mobile device is the ‘holy
grail’ of advertising
WPP Chairman Sir Martin Sorrell
Слайд 13MORE?
12*. Trends
Digital OOH
Progressive Screening
Audio Marketing
020 Service
Rich Media Takes
the Lead
Augmented Reality
It’s an app world
Augmented Reality
It’s an app world
