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1 Surprising Reason Why iPhone Users Are Upgrading Their Phones презентация
Содержание
- 1. 1 Surprising Reason Why iPhone Users Are Upgrading Their Phones
- 2. It’s no secret that iPhone users like their phones.
- 3. And when Apple introduces a new version
- 4. In fact, 12% of the iPhone customer
- 5. And when the iPhone 6 debuted, 20%
- 6. And many do so because Apple adds incremental new features to the phones.
- 7. But there’s another reason why iPhone users are upgrading…
- 8. And it has nothing to do with
- 9. And everything to do with with smartphone installment plans.
- 10. These are the plans that let
- 11. A new report by Piper Jaffray says
- 12. That’s because with installment plans, carriers tend
- 13. Which typically only allowed users to upgrade every two years.
- 14. Piper Jaffray estimates that if 30%
- 15. And an additional 4.4 million in Q4.
- 16. Of course, these are just estimates.
- 17. But there’s someone else who thinks that frequent iPhone trade-ins are great for Apple too…
- 18. Tim Cook.
- 19. Here’s what Apple’s CEO said when asked if trade-in programs hurt sales of older iPhones…
- 20. “What I think is happening in the
- 21. Over the next few quarters, we’ll have
- 22. And with the next versions of Apple’s
- 23. Wall Street hacks Apple's gadgets!
It’s no secret that iPhone users like their phones.
Слайд 3And when Apple introduces a new version of the device, many
current users tend to upgrade to the next device.
Слайд 4In fact, 12% of the iPhone customer base gets a new
iPhone each quarter.
Source: Business Insider.
Слайд 5And when the iPhone 6 debuted, 20% of the existing iPhone
customer base upgraded.
Source: Business Insider.
Слайд 8And it has nothing to do with larger screens, better processors,
camera specs, or any other new feature.
Слайд 10
These are the plans that let users pay off their phones
a little bit each month, instead of getting smartphone subsidies.
Слайд 11A new report by Piper Jaffray says that as carriers have
switched from the subsidy model to installment plans, iPhone upgrades could increase.
Слайд 12That’s because with installment plans, carriers tend to allow users to
upgrade to new phones faster than with the subsidy model.
Слайд 14
Piper Jaffray estimates that if 30% of people who are eligible
for iPhone upgrades do so in Q3, it could mean an additional 2.9 million unit sales for Apple.
Source: AppleInsider.
Слайд 20“What I think is happening in the aggregate if you look
across the world is that trade-ins are actually hugely beneficial for our ecosystem…”
— Tim Cook
Source: Seeking Alpha.
Слайд 21Over the next few quarters, we’ll have to wait and see
if installment plans actually help boost iPhone sales.
Слайд 22And with the next versions of Apple’s iPhones about to debut,
we probably won’t have to wait long.
Слайд 23
Wall Street hacks Apple's gadgets!
(Investors, prepare to profit.)
Apple forgot to
show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering Apple's brand-new gadgets. And its stock price has nearly unlimited room to run for early, in-the-know investors. To be one of them, just click here!
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