Biggest Movies on Social Media MARCH-APRIL 2015 презентация

past 30 days
Movies watched by children and young adults(Inside Out, Cinderella, Paper Towns ) have a higher engagement rate as well as post/day on twitter
Though Furious 7 has the highest number of mentions, it has the lowest positive sentiment @ 8.4

Facebook Analytics
Furious 7 has the most likes and is the most talked about movie on Facebook

YouTube Analytics
Trailers for Avengers: Age of Ultron have the maximum views on YouTube with approximately 141 million views.
Fifty Shades of Grey and Star Wars: The Force Awakens come at a close second and third with a 78.7m and 76m views respectively.

Shades@ 17%

and % of Engagement

Engagement: @Replies+retweets+mentions

Mad Max Fury road has the highest engagement rate

twitter mentions

Fantastic Four (.7 thousand)and Tomorrowland (2.5 thousand) have the lowest twitter mentions

of positive sentiment that the movie generates

Sentiment score below 50

Sentiment score above 50

is positive
Furious 7 has the highest number of mentions (378 thousand) but the lowest positive sentiment (8.4)
Movies such as Hunger Games and Spectre do not have official twitter handles. However, they are trending with their respective hashtags - #HungerGames, #Spectre
Similarly, movies such as Tomorrowland and Star Wars are being promoted on twitter by their production studios. Hence, the official twitter handle is being accompanied by the movie hashtag. E.g. #Tomorrowland, @Disney
Marvel and Cinderella have a high number of mentions and a proportionately high positive sentiment
Mad Max: Fury Road has low number of mentions (30.3 thousands) and a low positive sentiment at 13.

number of people talking about the movie(63m). Yet it has a low engagement rate of 11.8%*

Fifty Shades of grey

The Avengers

Mockingjay part 2

Number of Facebook Likes vs. Buzz

The size of the bubble represents the engagement % (No. of likes/No. of people talking about it)

Paper Towns
Has lesser likes(0.6m) but a lot of people talking about the movie(1.1m). Hence, it has a high engagement % of 179.4%

*Furious 7 is high on both likes and buzz probably due to its imminent release.

distribution of the remaining movies:

Mission Impossible V

Cinderella

Fifty Shades of Grey

Mockingjay part 2

The Avengers

Entourage

Pitch Perfect 2

Terminator Genisys

Highest
Engagement % : MIV (28.27%)
Facebook Likes: Mockingjay (21m)
Buzz: MIV (852K)

Number of Facebook Likes vs. Buzz

posts per day followed by Cinderella

Engagement rate is the percentage of people who saw a post that liked, shared, clicked or commented on it.

Though Paper Towns has no significant post/day rate, it has the highest engagement rate
We can see that movies for children and young adults have a higher engagement rate E.g. Inside Out, Tomorrowland, Paper Towns (It is based on a popular book of the same name)

Posts per Day and % of Engagement

been picked from the channels MOVIECLIPS Trailers + movies official channel

Avengers: Age of Ultron has the highest share of trailer views: approximately 141m.

Marvel has released 3 trailers for Avengers plus a teaser trailer.

Star Wars has just released one teaser trailer for The Force Awakens.

Fifty Shades of Grey has two trailers and two teaser trailers.

*Views in Millions

Twitter, Pinterest, Google+
**The shares of the most viewed trailer of a particular movie has been taken

Star Wars: The Force Awakens trailer has been shared the maximum number of times on various social media platforms followed by Fifty shades of Grey.

They also have a similar share in the number of trailer views on YouTube.

F

funds and awareness for UNICEF's Innovation Labs and its innovative projects
Total number of shares: 68,868
Total Views: 3, 285, 885

Star Wars: Force for Change - A Message from J.J. Abrams

Inviting You to the World Premiere of Marvel's Avengers: Age of Ultron-Campaign for social cause
Total Views: 218K

Where: Twitter
What: First poster of Magic Mike XXL was shared by movie star Channing Tatum on Twitter
It received 10k retweets.

Magic Mike XXL

Avengers: Age of Ultron

Where: Instgram
What: Beyonce(28.9 million followers)unveiled the trailer for fifty shades of grey on July 2014 It received 495k likes and 87.8k comments

Fifty Shades of Grey

create the site -'Become a Kingsman'.
Using platforms such as Google Chrome, Google Street View/Maps and YouTube.
The site introduced gamers to the movie trailer through a series of gamified challenges
Total shares: 4585

Picture Source: http://www.thefwa.com/site/become-a-kingsman

KINGSMAN: The Secret Service

allowed young fans to contribute Cinderella related content that would be featured on the site.

Had a shoe cam at the Cinderella premiere which had 3,677,756 Views, 127,413 likes and 18,801 shares on Facebook.

Used social media influencers such as Katie Rogers (Tumblr), Brent Rivera (YouTube, vine) and Jorge(YouTube) to promote the movie

Source: http://variety.com/2015/digital/box-office/digital-tracking-cinderella-set-to-become-the-belle-of-the-box-office-ball-1201452230/

and official YouTube channel
www.youtube.com

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