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Marketing2030: Disrupt or be disrupted презентация
Содержание
- 1. Marketing2030: Disrupt or be disrupted
- 2. Waves of Digital Disruption
- 8. Predictive Capabilities
- 9. Predictive Capabilities
- 10. Digital disruption is not really about technology at all, it’s about economics.
- 11. Uber for locksmiths: KeyMe, KeysDuplicated Uber for
- 12. Predictive Capabilities
- 13. Marketing College Tour Developing the 2030 Marketers MarketingForward
- 14. Predictive Capabilities
- 15. Or wipe out! Ride it … The Digital Wave
- 17. 23 APRIL 2015 Esprix Uitreiking 20/21 MEI
- 18. @ronaldvelten linkedin.com/in/ronaldvelten
Слайд 7
Social is
Business
Cloud
Data
Explosion
Rise of
Mobility
Will pay more
for a better
experience
94%
Minutes expected
Response time
When
5
Will pay more
for a better
experience
51%
Of new applications
Will be Cloud or
SaaS enabled
90%
Of organizations
using cloud
technology
87%
Off all data
created within
the last 2
years
90%
Growth by
2020
50x
Internet
Connected
Devices by
2020 from
9Bn right now
50Bn
Of e-commerce traffic is mobile
50%
Mobile data growth
78%
Mobility
Accelerated Client Sophistication
Of mobile searches
Results in
action within
1 hour
90%
Слайд 8
Predictive
Capabilities
Mass
Customisation
Omni
Channel
Right Time
Right Context
#2030 Marketing Imperatives
Слайд 9
Predictive
Capabilities
Mass
Customisation
Omni
Channel
Right Time
Right Context
#2030 Marketing Imperatives
New Business Models
Слайд 11Uber for locksmiths: KeyMe, KeysDuplicated
Uber for Childcare/School Run: KangaDo…
Uber for Dry Cleaning/Laundry: Cleanly,
Uber for Hotel Dry Cleaning: Oliom
Uber for Mobile Repairs iCracked
Uber for Removals: Moveline
Uber for Lawnmowing: Lawnstarter, Plowz&Mowz…
Uber for Restaurant Home Delivery: Seamless
Uber for Taxis: Lyft…
Uber for Home Maintenance RatedPeople, HouseCall, RedBeacon
Uber for Home Decoration: PaintZen
Uber for Home Deliveries: Anyvan, Doorman, Instacart, UberRUSH
Uber for Dog Walking: Wortheem Swifto, Urban Leash, Trottr
Uber for Private Jets: BlackJet
Uber for City Parking: ParkingPanda, MonkeyParking, SpotHero…
Uber for Language Tuition: Cambli
Uber for Storage [Valet]: Caddy, MakeSafe, Boxbee
Uber for Bodyguards: Bannerman…
The Uberfication of Everything
Uber for Liquor Delivery: Saucey, Drizly, Minibar…
Uber for Cannabis Delivery: Eaze, Canary…
Uber for Errands: TaskRabbit…
Uber for Odd Jobs: GladlyDo
Uber for Hotel Rooms: HotelTonight
Uber for Beauty Services: Swan, Stylebee, StyleSeat, Manicube
Uber for Home Cleaning: Handybook, Homejoy
Uber for Car Repairs: YourMechanic
Uber for Babysitting: Urban Sitter…
Uber for Pizza Delivery: Push for Pizza…
Uber for Medical Equipment: Cohealo
Uber for Quiet Spaces: Breather
Uber for Vet (Home Visit): VetPronto
Uber for Dog Sitters: DogVacay
Uber for in-home Massage: Massage, UnwindMe, Zeel, Soothe
Uber for Doctor House-call: Medicast, Pager
Uber for Doctor (Remote) Consultation: Doctor on Demand, dvisit
Uber for Courier Deliveries: Deliv, Postmates, Shyp
Слайд 12
Predictive
Capabilities
Mass
Customisation
Omni
Channel
Right Time
Right Context
#2030 Marketing Imperatives
New Marketers
Слайд 14
Predictive
Capabilities
Mass
Customisation
Omni
Channel
Right Time
Right Context
#2030 Marketing Imperatives
New CMOs
Слайд 1723 APRIL 2015 Esprix Uitreiking
20/21 MEI 2015 MTF Roundtable Dinner 2015.1.1
09 JUNI 2015 IBM
XX JUNI 2015 US EMBASSY / IBM DIGITAL DISRUPTION
10 JUNI 2015 MTF Roundtable Dinner 2015.1.2
28/29 OKTOBER 2015 MTF Roundtable Dinner 2015.2.1
10 NOVEMBER 2015 MTF Roundtable Dinner 2015.2.2
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