Integrating Social Media & WordPress презентация

Who Am I @akzmedesigns AKZMe Designs and OnlineBoutiqueSource.com Specialize in Web Design, Development, and Web marketing strategies eCommerce and Online WordPress Geek JERSEY GIRL!!! Tweet me @akzmedesigns

Слайд 1INTEGRATING SOCIAL MEDIA & WORDPRESS
Akilah Thompkins- Robinson
@AKZMeDesigns
CTWordCamp 2014

© Copyright 2014

AKZMe Designs

Слайд 2Who Am I @akzmedesigns
AKZMe Designs and OnlineBoutiqueSource.com
Specialize in Web Design, Development,

and Web marketing strategies
eCommerce and Online
WordPress Geek

JERSEY GIRL!!!

Tweet me @akzmedesigns


Слайд 3What we’ll talk about
Find me on Linked in Akilah at AKZMe

Designs

Why Social Media is Important to your site
What brings traffic to your site
Making your WordPress Social
Paying for Social Media
Social Media Placement and Platforms
Tools to make it all easier


Слайд 4SOCIAL MEDIA IS ABOUT ENGAGEMENT

It is about driving traffic !!
Say Hi

on Facebook www.facebook.com/AKZMe Designs

Слайд 5Make Social Media Work for you
Share links on all Social Media

networks
Hint: Visual Post are doing really well on FB
Hint: Posting links to Google + index faster
Link to more than just home page when doing social shares
Any promotions or sales post link to landing page
Don’t discount on Sell or SM

THE GOAL is to always bring them back to your site.

Don’t be shy post a pic on Instagram


Слайд 6What content gets Traffic to your site?
Go Ahead Pin Something!!!
Engage in

conversation
BLOGGING is your Best Friend
Average new blog generate real traffic for 2-3 days
Extend the life of your Content with Social Media
You can extend that 5-7 days with social media and give it an occasional boost
Visuals are their Cousins




Слайд 7Visuals that are relevant
Engaging, make a thumbnail for your content
Great for

Facebook, Pinterest, Instagram
Use the same from your site to your Social Media

Maximize your Visual

Tweet me @AKZMe Designs


Слайд 8SOCIAL MEDIA CONTENT
80%-20% RULE
80% VALUE 20% ADVERTISEMENT

Use Hashtag #CTWordCamp


Слайд 9GETTING YOUR WORDPRESS SITE MORE SOCIAL A FEW GOOD PLUG-INS

Find me on

LinkedIn Akilah @AKZMe Designs

Слайд 10SEO Plugins have Gone Social: YOAST


Go ahead tag me on Instagram

@AKZMeDesigns

*Even allows you to set default image


Слайд 11Inbound Plugins:
Social Login

Social Media Tabs

Say Hi on Facebook www.facebook.com/AKZMe Designs


The best use of plugins is to bring people and content into your site not chase them away


Слайд 12Inbound Plugin
InstaPress

Disqus

Use hashtag #CTWordCamp


Слайд 13Outbound Plugins
Shareholics




Click to Tweet



Tweet Old Post or Tweetily




Google Plus Authorship 2.3
rel="author“


Tweet me @akzmedesigns


Слайд 14BUT DON’T GET TOO SOCIAL


Are you on Google Plus? join my

circle AKZMeDesigns

Слайд 15Placement
“the last thing you want to do is lead someone away

from your site”

Don’t over use social buttons
Don’t place social buttons on content pages
Don’t sell Facebook
Avoid pop-ups to social media
Avoid Social Media Contest apps

Tweet me @akzmedesigns


Слайд 16
Do you see the problem Here ?


Слайд 17SHOULD YOU PAY FOR SOCIAL MEDIA?

Don’t forget to Pin something today



Слайд 18Yes
Social Media is slowly moving away from free but still low

cost alternative

Pay for Boosting Post
Target audience
Boost Various Post (Q&A are good post to boost)
Shoot for Engagement


Tweet me @AKZMe Designs


Слайд 19No!!!!
© Copyright 2014 AKZMe Designs
Don’t pay for likes, followers, or

anything else
Don’t boost without targeting
Don’t pay large volumes at one time
Don’t pay to early
If you don’t have a clear goal


Слайд 20PICKING YOUR PLATFORMS

Find Me on LinkedIn Akilah at AKZMe Designs


Слайд 21The most important social platform for marketers is...
*source Social Media

Examiner

Слайд 22The most important social platform for YOU is...
*source Social Media

Examiner

Where your Audience is & Where they are ready to do business!


Слайд 23MAKING IT ALL EASIER

Don’t forget to Pin something today


Слайд 24POST TO SOCIAL MEDIA
POST FROM SOCIAL MEDIA
POST TO WORDPRESS
GREAT FOR

NEWS AND SPORTS SITE

IFTTT

Use Hashtag #CTWordCamp


Слайд 25SCHEDULE POST TO WEBSITE
SCHEDULE SOCIAL MEDIA POST
ONE OF THE FEW THAT

SCHEDULE TO GOOGLE PLUS
ALSO GOOD FOR MICRO BLOGGING

HOOTESUITE

Say hi on Facebook www.facebook.com/akzmedesigns


Слайд 26Contact me
www.akzmedesigns.com
www.facebook.com/akzmedesigns
@akzmedesigns

Slides:
Q&A
Thanks for playing along ☺


Слайд 27My post frequency
Facebook 1-2 a day
Twitter 5-10 times ? (I’ll explain

later)
LinkedIn and Google + 2-3 times a week
Pinterest, Instagram, Stumble upon every once and while


the only payment promotion I do is promote on FB about 2-3 times a month



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