Moz - @MatthewJBrown
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Structured Data – The 80s Hair Metal Edition Matthew J. Brown - Moz - @MatthewJBrown презентация
Содержание
- 1. Structured Data – The 80s Hair Metal Edition Matthew J. Brown - Moz - @MatthewJBrown
- 2. Remember REO Speedwagon?
- 3. Remember 10 blue links?
- 4. THAT WASN’T VERY METAL
- 5. So now we’ve got SERPs that ROCKKKK
- 6. Structured data allows big sites to buy ‘beachfront property’
- 7. And also allows smaller players to snatch up real estate
- 8. Big sites: Ahead of the game bit.ly/HQraE9
- 9. But the game changes all the time
- 10. The (updated) basics
- 11. Schema.org, Twitter Cards, Authorship, Open Graph (all
- 12. Image markup: Open Graph Open Graph Tags https://developers.facebook.com/docs/opengraph/
- 13. Keep a lookout for new Open Graph actions: bit.ly/Zxop33
- 14. Yandex is using Open Graph create interactive “Islands”
- 15. Gmail is supporting ‘Actions in the Inbox’ with Schema.org
- 16. Twitter Cards Twitter Cards: https://dev.twitter.com/docs/cards
- 17. Keep a lookout for new channels using data markup (Pinterest’s Rich Pins: bit.ly/12oiJoe)
- 18. Schema.org Step 1 - RTFM! bit.ly/1aFaoV2 “If
- 19. Schema.org Step 2: Prioritize bit.ly/xWKwcU
- 20. Schema.org Step 3: Competition
- 21. Nerdy Data
- 22. Schema.org Step 4: Validate - bit.ly/1aFaoV2
- 23. Schema.org Step 5: Keep track of changes to this WMT page: http://bit.ly/105kY02
- 24. Schema.org Step 6: The rich snippets Hail Mary: http://bit.ly/yZ8vkb
- 25. Let’s get Semantic
- 26. Hummingbird Deeper Dive on Hummingbird from Aaron
- 27. It’s not just about links anymore
- 28. Go all in with markup
- 29. Semantic SEO = Entities
- 30. Semantic SEO = Relationships http://conceptnet5.media.mit.edu/
- 31. ConceptNet http://conceptnet5.media.mit.edu/
- 32. Alchemy API
- 33. What did we learn from the 80s?
- 34. Sometimes, the party is over
- 35. Google is the grunge of search
- 36. They’re taking over lots of the good stuff
- 37. Way more
- 38. Displacing entire verticals
- 39. Sometimes without structured data
- 40. Have a plan to survive
- 41. Our brave new mobile world
- 42. Mobile + Desktop BFFs
- 43. Plan for mobile/table traffic
- 44. Use authorship to maximize domain authority
- 45. G+ Put G+ and Author Rank to work
- 47. http://moz.com/blog/using-google-plus-to-appear-in-the-top-results-every-time-whiteboard-friday
- 48. Author rank and G+
- 49. Can I be an “entity in the knowledge graph”? YES. http://www.greenlaneseo.com/blog/2014/02/optimize-now-entities-relationships/
- 50. Stryper says THANKS! Email: mjb@moz.com Twitter: @MatthewJBrown
Remember REO Speedwagon?
Слайд 8Big sites: Ahead of the game bit.ly/HQraE9
Almost 75% of the Top
100 sites in Alexa contain structured data markup
Over the Top 1 Million sites in Alexa, that drops to 20%
Over the Top 1 Million sites in Alexa, that drops to 20%
Слайд 11Schema.org, Twitter Cards, Authorship, Open Graph
(all of these and more covered
by @ipullrank here: bit.ly/11cwNBU)
Слайд 18Schema.org Step 1 - RTFM! bit.ly/1aFaoV2
“If your site has very few
pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.”
Слайд 26Hummingbird
Deeper Dive on Hummingbird from Aaron Bradley (http://bit.ly/1aLpw0a) and AJ Kohn
(http://bit.ly/1cXragb)
Source: SEOSkeptic
Слайд 47http://moz.com/blog/using-google-plus-to-appear-in-the-top-results-every-time-whiteboard-friday
Слайд 49Can I be an “entity in the knowledge graph”? YES.
http://www.greenlaneseo.com/blog/2014/02/optimize-now-entities-relationships/
