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How Does Apple Make So Much Money? презентация
Содержание
- 1. How Does Apple Make So Much Money?
- 2. $171 billion: How Did They Do It?
- 3. No. 1: iPhones Apple’s biggest revenue driver
- 4. No. 2: iPads Apple’s second-largest revenue driver
- 5. No. 3: Macs Rounding out the top
- 6. No. 4: iTunes, Software, and Services With
- 7. No. 5: Accessories Apple’s accessories segment will
- 8. No. 6: iPod Once a high-flyer, iPod
- 9. Leaked: Apple’s Next Smart Device (Warning, It May Shock You)
$171 billion: How Did They Do It? Apple made $171 billion in revenue last fiscal year. There are 7 billion people on Earth. So Apple made the equivalent of $24.50
Слайд 2$171 billion: How Did They Do It?
Apple made $171 billion in
revenue last fiscal year.
There are 7 billion people on Earth.
So Apple made the equivalent of $24.50 per person.
Here’s how they did it!
There are 7 billion people on Earth.
So Apple made the equivalent of $24.50 per person.
Here’s how they did it!
Did you pay Apple $24.50 last year?
Слайд 3No. 1: iPhones
Apple’s biggest revenue driver and fastest growing product over
the last two years was its iPhone.
Over half – 53.4% -- of Apple’s revenue was from its iPhone lineup.
Revenue from the iPhone was up 16% year over year and nearly 100% over two.
Over half – 53.4% -- of Apple’s revenue was from its iPhone lineup.
Revenue from the iPhone was up 16% year over year and nearly 100% over two.
Revenue: $92.3 billion
Слайд 4No. 2: iPads
Apple’s second-largest revenue driver was the iPad.
The iPad contributed
18.7% to Apple’s top line.
But growth’s been slowing – it grew only 3% year over year versus 61% year-over-year growth in the previous fiscal year.
But growth’s been slowing – it grew only 3% year over year versus 61% year-over-year growth in the previous fiscal year.
Revenue: $32 billion
Слайд 5No. 3: Macs
Rounding out the top three is Apple’s Mac line.
Revenue
has been flat over the past two years; growth’s been hard to come by.
However, this is impressive in a down PC market.
However, this is impressive in a down PC market.
Revenue: $21.5 billion
Слайд 6No. 4: iTunes, Software, and Services
With a CAGR of 31% over
the last two years, this is Apple’s second-best performing segment.
In addition to adding to Apple’s top line, this segment adds value by improving the user experience for other Apple products.
In addition to adding to Apple’s top line, this segment adds value by improving the user experience for other Apple products.
Revenue: $16.1 billion
Слайд 7No. 5: Accessories
Apple’s accessories segment will get a boost from the
recent Beats acquisition.
Look for growth to pick up from its two-year average of 13% per year.
It hasn’t kept up with Apple’s total revenue growth over that period, but it’s still better than…
Look for growth to pick up from its two-year average of 13% per year.
It hasn’t kept up with Apple’s total revenue growth over that period, but it’s still better than…
Revenue: $5.7 billion
Слайд 8No. 6: iPod
Once a high-flyer, iPod sales have cratered.
On the heels
of a 25% drop in fiscal 2012, the iPod dropped 21% this year.
Many analysts have pointed to cannibalization from the higher-margin iPhone.
Many analysts have pointed to cannibalization from the higher-margin iPhone.
Revenue: $4.4 billion
