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Creating Contagious Content презентация
Содержание
- 1. Creating Contagious Content
- 2. The inner fire is the most important thing mankind possesses. Edith Sodergran
- 3. This is the story of how my
- 4. Keith has a wife, Julie, and two
- 5. One year later, Keith would be diagnosed
- 6. My friend would undergo four surgeries. He
- 7. I thought of his family. I needed
- 8. I wrote a blog article asking the community to help out Keith’s family.
- 9. I posted the article on the day
- 10. We raised one-thousand dollars. I had asked for 1,500 originally. $1,000
- 11. I expected less on Thanksgiving Day. People were with family.
- 12. $2,000
- 13. Black Friday. People would be shopping?
- 14. $3,000
- 15. Cyber Monday. Online Deals? People still shopping?
- 16. $5,000
- 17. In the end, we kept raising money….
- 18. $25,000
- 19. The Importance of Contagious Content
- 20. Brian Sullivan. @BrianKSullivan @bigdesign Hi, my name is #viral
- 21. Design Strategy & Execution Run 3 start
- 22. Founded Dallas UX Group
- 23. I founded Big Design Conference in 2008. September 4-6, 2014
- 24. Industry Speaker
- 25. User Guides
- 26. Cover Articles
- 27. 500+ Blog Posts
- 28. #1 Slides from SxSW 2013
- 29. The coolest thing I have ever written was about Keith Anderson.
- 30. What Makes Content Contagious?
- 31. I wanted to know why this piece
- 32. Contagious by Jonah Berger helped me to
- 34. Sharable information to make us feel good to those in our circle.
- 37. Social currency was a personal value (sense of belonging and helping out).
- 39. Sights, sounds and stimuli that reminds us to share.
- 41. Rebecca Black’s “Friday” Voted worst song of all time.
- 42. 69 Million Views on You Tube
- 43. The natural trigger was to go there each Friday.
- 44. Trigger may have been the family picture (sent on day before Thanksgiving).
- 46. When we care, we share. Arousal leads people to take action.
- 47. 730 million views on You Tube Charlie Bit My Finger
- 48. Emotions are Contagious
- 49. Plutchik’s Wheel of Emotion
- 50. Seven Most Viral Emotions Awe Anger Anxiety Fear Joy Lust Surprise
- 51. Do Not Create a Call to Action
- 52. Create a Call to Passion
- 53. Emotions were fear, anxiety, and surprise. When donating, love, serenity, and optimism.
- 55. Content is built to show and grow in a public way.
- 56. Men grew moustaches in November to show support for cancer research at a site. Mou-Vember
- 57. 1. Mortgage payment in November. 2. Christmas presents in December. Two Concrete Goals
- 58. Behavioral Residue: Social deposits of our own personality.
- 60. Behavioral residue for the public came in many different forms. More public, more viral.
- 61. Approver
- 62. Commenter
- 63. Reporter
- 64. Broadcaster
- 65. Believer
- 66. Fan
- 68. News people can use or something with a concrete value.
- 69. People Helping People
- 70. Shucking Corn Easily Ken Craig, 86 years
- 71. 1. Mortgage payment in November. 2. Christmas presents in December. Two Concrete Goals
- 72. While there was no practical value, we certainly had concrete values people understood.
- 74. Everyone loves a good
- 75. The Story of The Trojan Horse
- 76. The Story of Jared Fogle
- 77. The Story of Mean Joe Greene
- 78. The Story of Keith’s Family
- 79. Stories are more trustworthy than ads.
- 80. Just the Story, Ma’am! Stories are 22 times more memorable than facts.
- 81. Stories are more trustworthy than facts.
- 82. The story talked about Keith’s situation, but it also talked about his wife and daughters.
- 83. Lightening Strikes Twice, Sometimes
- 84. #1 Slides from SxSW 2013
- 85. Spoke on Sunday
- 86. Daylight Saving Day
- 87. On Slideshare Home Page
- 88. 30,000 Views
- 89. 131,000 Views
- 90. 226,000 Views
- 91. Lightening Strikes a Third Time, Too
- 92. Molly Holzschlag
- 93. "If Tim Berners-Lee is the father
- 94. She Ended the Browser Wars
- 95. Molly Founded W3C
- 96. Molly Has Liver Cancer
- 97. Raised $67,000, So Far Original goal was
- 98. Some Final Thoughts
- 100. Create a Call to Passion
- 101. The inner fire is the most important thing mankind possesses. Edith Sodergran
- 102. Create Contagious Content Make a Difference, Be Different!!!
The inner fire is the most important thing mankind possesses. Edith Sodergran
Слайд 3This is the story of how my friend, Keith Anderson. Keith
was greatly helped when a piece of content I wrote went viral online.
Слайд 4Keith has a wife, Julie, and two daughters. In this picture,
they are enjoying a holiday break one year before a traumatic event affected all their lives.
Слайд 5One year later, Keith would be diagnosed with pancreatitis, which is
severe inflammation of the pancreas. It is very painful, like having a heart attack.
Слайд 6My friend would undergo four surgeries. He was hooked up to
a dialysis machine. Keith was put into drug-induced coma for over a month. He gained 100 pounds of water weight. He lungs were filling up with water (at one point).
Слайд 7I thought of his family. I needed to do something. I
asked Julie how they were doing financially. She said, “Ok.” But, I knew better. So, I did something about it.
Слайд 9I posted the article on the day before Thanksgiving, which is
also known as Travel Day in America. People are traveling to see family. I expected a tepid response.
Слайд 21Design Strategy & Execution
Run 3 start of the art UX testing
facilities at a major software firm.
Слайд 31I wanted to know why this piece of content went viral.
So, I read Contagious and Made to Stick.
Слайд 70Shucking Corn Easily
Ken Craig, 86 years old, created a video with
over 10 million views. He does not have email.
Слайд 93
"If Tim Berners-Lee is the father of the Web, than Molly
Holzschlag is its fairy godmother."
Слайд 97Raised $67,000, So Far
Original goal was $10,000. It went viral. I
told the group that we would hit $75,000 eventually.
