BUILDING FOR THE USER
Jack Krawczyk
@JackK
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Building for the user презентация
Содержание
- 1. Building for the user
- 2. Hello, I’m Jack.
- 3. I’ve had the opportunity to work on some fun products…
- 4. If I’ve learned one thing… You do not build ad products for advertisers.
- 5. If I’ve learned one thing… You build ad products for users.
- 6. If I’ve learned one thing… What is
- 7. All good ad products are good consumer products first.
- 8. So… What makes a good consumer product? I’m glad you asked.
- 9. Context Trigger Activity Reward
- 10. Context Trigger Activity
- 11. Context Trigger Activity
- 12. Context Trigger Activity
- 13. Context Trigger Activity Reward The warm and fuzzies.
- 14. Real World Examples
- 15. Context Trigger Activity
- 16. Context Trigger Activity Reward This moment reminds me of someone.
- 17. Context Trigger Activity Reward
- 18. Context Trigger Activity Reward I feel more connected with my friends.
- 19. Real World Examples
- 20. Context Trigger Activity Reward I’m interested in buying a house.
- 21. Context Trigger Activity Reward I need to know what’s available.
- 22. Context Trigger Activity Reward
- 23. Context Trigger Activity Reward
- 24. Context Trigger Activity
- 25. Real World Examples
- 26. Context Trigger Activity Reward
- 27. Context Trigger Activity Reward I’m about to start an endeavor.
- 28. Context Trigger Activity Reward
- 29. Context Trigger Activity Reward The music keeps me company.
- 30. Real World Examples
- 31. Context Trigger Activity Reward I’m feeling lonely.
- 32. Context Trigger Activity Reward I’m feeling lonely.
- 33. Context Trigger Activity
- 34. Context Trigger Activity Reward
- 35. Context Trigger Activity Reward Date set for this weekend!
- 36. What’s the common story between these?
- 38. All good ad products are good consumer products first.
- 39. Every good product does one thing
- 40. One feature will drive the majority of your usage. Make it count.
- 42. Secondary Features
- 44. Secondary Features
- 45. Every good product does one thing That’s what you build your ad product to do.
- 46. Native Advertising Paying for the right to become a part of the user experience.
- 47. I read posts to catch up with the people I know. Facebook
- 48. Facebook
- 49. I read stories that make me laugh. Buzzfeed
- 50. Buzzfeed
- 51. I listen to audio. Pandora
- 52. Pandora
- 53. Native Advertising Aligning your ads with the user context, trigger, activity, and reward.
- 54. All good ad products are good consumer products first.
- 55. Q & A Hit me up! @jackk linkedin.com/thepolishjack
Hello, I’m Jack.
Слайд 1The Concepts Behind Thinking User First
in Consumer & Ad Product
Development
