Bringing your community into the product development process презентация

As you grow, organization is the key to building a product your community loves @alexdao

Слайд 1Bringing your community into the product development process
@alexdao
Sr. Manager of Community

Development

Слайд 2As you grow, organization is the key to building a product

your community loves

@alexdao


Слайд 3@alexdao
Vimeo is a remarkably creative community.


Слайд 4@alexdao


Слайд 5@alexdao


Слайд 6Vimeo 2009
@alexdao


Слайд 7Vimeo 2014
@alexdao


Слайд 8How to bring your community into your product process:
@alexdao
Specialize and

organize

Share feedback far, wide, and often

Research with your community


Слайд 9As your company grows, generalists will become specialists.
@alexdao



Слайд 10Don’t just scale your support.
@alexdao


Слайд 11@alexdao
Specialize and organize

Share feedback far, wide, and often

Research

with your community


Слайд 12@alexdao

Users want


Users want


Users want



Respectful reiteration is key.


Слайд 13@alexdao


Слайд 14Pay attention to feedback!
For every user who complains, 26 other users

remain silent.

@alexdao

Source: White House Office of Consumer Affairs


Слайд 15Share good vibes, too.
@alexdao


Слайд 16@alexdao
Specialize and organize

Share feedback far, wide, and often

Research

with your community


Слайд 17@alexdao
Usability and beta testing


Слайд 18@alexdao
Testing with your users


Слайд 19@alexdao
A few pointers…
Make them comfortable
There are no wrong answers
Avoid leading

questions
Tag team with product and design
Take lots of notes

Слайд 20When pain points go unaddressed they spread like a virus.
@alexdao


Слайд 21@alexdao
We had a problem.


Слайд 22@alexdao
The Organizer


Слайд 23In other words…
As you grow, specialize and organize
Scale feedback with support
Community

Managers are member advocates
Find a format that communicates issues clearly
Respectfully reiterate
Prevention is the best medicine

@alexdao


Слайд 24TATE
THE YEOMEN
@alexdao
THANK YOU!


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