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GOOGLE PLUS: THE CURRENT STATE презентация
Содержание
- 1. GOOGLE PLUS: THE CURRENT STATE
- 2. June 28, 2011
- 3. FAIL…
- 4. The same hysteria…
- 5. The same hysteria…
- 6. 22 months 4 years and 8 months 5 years and 4 months 15 months
- 7. GOOGLE PLUS: OVER 3 OLD YEARS NOW
- 8. “It’s ‘Plus’ because it takes products from
- 9. “It’s ‘Plus’ because it takes products from
- 11. See personalized search results from people in your circles
- 12. See your friends’ Youtube comments on top for VERY popular videos
- 13. See who is emailing you…
- 15. “Before Google released Plus, the company might
- 16. “G+ was build primarily as an identity service…” ~Eric Schmidt, executive chairman of Google
- 17. GOOGLE PLUS WAS NOT CREATED TO BE FACEBOOK OR TWITTER…
- 18. GOOGLE PLUS = GOOGLE’S WAY TO BETTER
- 19. GOOGLE PLUS IS THE ONLY SOCIAL GRAPH GOOGLE HAS… HELP EACH OTHER
- 20. GOOGLE+ STREAM
- 21. Unlike Facebook, Google Plus doesn’t want me to listen ONLY to MY friends’ updates…
- 22. Instead, they want me to see more
- 23. Google Plus allows Google to map the
- 24. @seosmarty HASHTAGS…
- 25. Google Plus would auto-tag your updates to place them better into the social graph
- 26. TWITTER HASHTAGS: Curate content & organize conversations
- 27. TWITTER HASHTAGS: Curate content & organize conversations
- 28. GOOGLE PLUS AND THE SEARCH…
- 29. Google plus used to be much more present in Google search…
- 30. Google plus used to be much more present in Google search…
- 31. Google plus used to be much more present in Google search…
- 32. Google Plus is still in Google search
- 33. Google Plus is still in Google search
- 34. BEFORE: NOW: In many cases this is
- 35. GOOGLE IS DEFINITELY SIMPLIFYING SERPS BUT THAT
- 36. SO.. WHAT HAS REALLY CHANGED SINCE THE LAUNCH?
- 37. (1) GOOGLE PLUS HAS CANCELLED THEIR NOTORIOUS
- 38. (2) GOOGLE HAS CANCELLED THEIR AUTHORSHIP PROGRAM
- 39. “REAL NAME” policy reversed (Jul 15, 2014)
- 40. (3) GOOGLE PLUS IS NO LONGER AS PROMINENT IN SEARCH (AS PROMINENT AS ADS)
- 41. (4) RUMOR: GOOGLE TO END FORCED INTEGRATION WITH YOUTUBE & GMAIL
- 42. GOOGLE’S LARRY PAGE SAYS THEY WILL KEEP
- 43. “We’re actually very happy with the progress
- 44. WILL GOOGLE PLUS CHANGE? YES
- 45. IS GOOGLE PLUS HERE TO STAY? YES
- 46. WORTH YOUR TIME?…
- 47. Do you want to rank on top
- 48. SOCIAL-ASSISTED CONVERSIONS #BEEVERYWHERE
- 49. Discover and connect to niche influencers, connect to your customers…
- 50. Get included into Google’s social graph…
- 51. TOOLS
- 52. CIRCLOSCOPE
- 53. CYFE
- 54. Google Plus Ripples Bookmarklet
- 55. CircleCount
- 56. Thank you! Contact us: 518-270-0854 Ann Smarty @seosmarty
June 28, 2011
Слайд 8“It’s ‘Plus’ because it takes products from Google and makes them
better...”
~Vic Gundotra, the senior vice president
~Vic Gundotra, the senior vice president
Слайд 9“It’s ‘Plus’ because it takes products from Google and makes them
better and ‘project’ because it’s an ongoing set of products”
~Vic Gundotra, the senior vice president
~Vic Gundotra, the senior vice president
Слайд 15“Before Google released Plus, the company might not have known that
you were the same person when you searched, watched videos and used maps. With a single Plus account, the company can build a database of your affinities.”
(source: New York Times)
(source: New York Times)
Слайд 18 GOOGLE PLUS = GOOGLE’S WAY TO BETTER UNDERSTAND CONTENT & PEOPLE
(and relationships between them)
[image courtesy of @gfiorelli1]
Слайд 22Instead, they want me to see more and more content from
outside of my circles to figure out what I like…
Слайд 23Google Plus allows Google to map the web of people (users),
brands (business pages) and topics (hashtags)
Слайд 27TWITTER HASHTAGS:
Curate content & organize conversations
GOOGLE PLUS HASHTAGS:
Analyze linked content &
relationships between topics
Слайд 32Google Plus is still in Google search results (for those who
are viewing default personalized results)
Слайд 33Google Plus is still in Google search results for navigational search
queries (showing a “linked” Google Plus page)
Слайд 35GOOGLE IS DEFINITELY SIMPLIFYING SERPS BUT THAT DOESN’T MEAN IT’S GIVING
UP ON GOOGLE PLUS
(or its data since there is no alternative sources for Google)
(or its data since there is no alternative sources for Google)
Слайд 37(1) GOOGLE PLUS HAS CANCELLED THEIR NOTORIOUS “REAL NAME” POLICY ALLOWING
PEOPLE TO USE PSEUDONYMS WHEN REGISTERING
Слайд 38(2) GOOGLE HAS CANCELLED THEIR AUTHORSHIP PROGRAM
(GOOGLE PLUS IS NO LONGER
USED TO IDENTIFY PEOPLE BEHIND CONTENT)
Слайд 39“REAL NAME”
policy reversed
(Jul 15, 2014)
AUTHORSHIP
stopped
(Aug 29, 2014)
THESE TWO MAY BE SOMEHOW
CONNECTED
Слайд 42GOOGLE’S LARRY PAGE SAYS THEY WILL KEEP
WORKING & IMPROVING G+
[GOOGLE’S REPS ADD…
ESPECIALLY GOOGLE HANGOUTS, & PHOTOS]
ESPECIALLY GOOGLE HANGOUTS, & PHOTOS]
Source: arstechnica.com
Слайд 43“We’re actually very happy with the progress of Google+… The company
is behind it.”
~New Google+ Head David Besbris
~New Google+ Head David Besbris
Слайд 47Do you want to rank on top for your friends’ searches?
Do you want your friends to see your face here?
