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@BENJLERER @THRILLISTMEDIA #DIGICRONUT презентация
Содержание
- 1. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 2. It’s the BEST TIME EVER to start
- 3. MOBILE Social Broadband Amazon Web Services Modern
- 4. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 5. There is a big UNTAPPED OPPORTUNITY
- 6. Currently Tapped Revenue Streams: 1. Advertising
- 7. Let’s Look Closer: 1. Advertising 2.
- 8. UNLIMITED INVENTORY Digital Ad Inventory > Advertiser Demand @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 9. BRANDS ARE PUBLISHERS @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 10. Mass Reach / Direct Response Solutions Consume
- 11. When Traditional Media worked, it didn’t have this problem @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 12. Advertising Spend: Online vs. Offline (this will continue…) Billions @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 13. Annual Revenue for Digital Publishers LESS THAN $100 MILLION @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 14. A Challenge For Publishers to Overcome PREMIUM REMNANT inventory @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 15. Let’s Look Closer: 1. Advertising 2.
- 16. Substantial Subscription Revenue is limited to very few publishers. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 17. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 18. Let’s Look Closer: 1. Advertising 2.
- 19. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 20. Let’s Look Closer: 1. Advertising 2.
- 21. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 22. There is a big UNTAPPED OPPORTUNITY
- 23. COMMERCE! @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 25. We grew to be a Decent-Sized business
- 26. “Streetwear's bold styles and outlandish patterns either
- 28. READERS BUYERS @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 29. Huge Increase in Lifetime Value @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 30. 80% commerce 20% advertising Massive Commerce Business @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 31. We DON’T have this problem PREMIUM REMNANT
- 34. Source: Internal
- 35. Huge Increase in Lifetime Value $3-$20 Premium
- 36. LESS THAN $100 MILLION MORE THAN $100
- 37. The Kicker: Understanding purchasing behaviors also makes
- 44. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 45. There is a big UNTAPPED OPPORTUNITY
- 46. You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 47. You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 48. You can do it! @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 49. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
- 50. Thank You. You are my ONLY friends. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
It’s the BEST TIME EVER to start a digital media company. @BENJLERER @THRILLISTMEDIA #DIGICRONUT
Слайд 2It’s the BEST TIME EVER to
start a digital media company.
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 3MOBILE
Social
Broadband
Amazon Web Services
Modern Publishing Tools
Google/Search
Smartphone Proliferation
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 6Currently Tapped Revenue Streams:
1. Advertising
2. Subscription
3. Events
4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 7Let’s Look Closer:
1. Advertising
2. Subscription
3. Events
4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 8UNLIMITED INVENTORY
Digital Ad Inventory > Advertiser Demand
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 10Mass Reach / Direct Response Solutions
Consume Majority of Ad Dollars
FACEBOOK
Programmatic
Google
Ad Networks
Pinterest
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 11When Traditional Media worked, it didn’t have this problem
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 12Advertising Spend:
Online vs. Offline
(this will continue…)
Billions
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 13Annual Revenue for Digital Publishers
LESS THAN
$100 MILLION
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 14A Challenge For Publishers to Overcome
PREMIUM
REMNANT inventory
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 15Let’s Look Closer:
1. Advertising
2. Subscription
3. Events
4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 16Substantial Subscription Revenue
is limited to very few publishers.
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 18Let’s Look Closer:
1. Advertising
2. Subscription
3. Events
4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 20Let’s Look Closer:
1. Advertising
2. Subscription
3. Events
4. Licensing
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 25We grew to be a
Decent-Sized business
2006
2007
2008
2009
2005
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 26“Streetwear's bold styles and outlandish patterns either grab you immediately or
they don't – no one's ambivalent about a Playa's Club gold-studded teal sleeveless hoodie. Make the call and move on, with Jack Threads.”
Thrillist Boston – October 9, 2008
Thrillist Boston – October 9, 2008
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 31We DON’T have this problem
PREMIUM
REMNANT inventory
NATIVE commerce
PREMIUM
Typical Digital
Publisher
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 35Huge Increase in Lifetime Value
$3-$20
Premium Brand
RPM
$100+
Thrillist Media
RPM
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 36LESS THAN
$100 MILLION
MORE THAN
$100 MILLION
Annual Revenue for Digital Publishers
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
Слайд 37The Kicker:
Understanding purchasing behaviors
also makes for a better ad product
@BENJLERER
@THRILLISTMEDIA
#DIGICRONUT
