Environment
(updated w/ audience tweets!)
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The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!) презентация
Содержание
- 1. The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!)
- 2. The panel: Ellyn Angelotti, senior
- 3. Our agenda Changes at media outlets
- 4. CHANGES IN THE NEWSROOM: METRICS, FORMATS & NEWSGATHERING
- 5. Source: Statista
- 6. Source: PEW
- 8. Source: Burson Marsteller Social media as a source:
- 9. The key to cutting through message clutter: build real relationships in the newsroom.
- 11. THE ROLE OF THE JOURNALIST
- 12. Other necessary skills include video production using
- 13. Source: Burson Marsteller
- 15. NEWS TRENDS
- 16. Source: Mashable
- 21. If you liked this deck, you’ll love
The panel:
Ellyn Angelotti, senior faculty, the Poynter Institute @ellynangelotti Theodore Kim, mobile/tablet editor, the Washington Post @TheoTypes David Cohn, news editor, Circa @Digidave & your
Слайд 2The panel:
Ellyn Angelotti, senior faculty, the Poynter Institute
@ellynangelotti
Theodore Kim, mobile/tablet
editor, the Washington Post
@TheoTypes
David Cohn, news editor, Circa
@Digidave
& your moderator, Sarah Skerik, VP content marketing,
PR Newswire @sarahskerik
@TheoTypes
David Cohn, news editor, Circa
@Digidave
& your moderator, Sarah Skerik, VP content marketing,
PR Newswire @sarahskerik
Слайд 3Our agenda
Changes at media outlets &
in newsrooms:
Metrics
Formats
Newsgathering
The
role of the journalist
How it’s changing
The impact of social media
News trends
Has the very definition of newsworthy changed?
How it’s changing
The impact of social media
News trends
Has the very definition of newsworthy changed?
Слайд 12Other necessary skills include video production using an iPhone and iMovie
and use of Twitter not only to strategically disseminate information but to use it during the reporting process.
Слайд 21If you liked this deck, you’ll love the whole conversation. Listen
to the full webinar on-demand here:
http://promotions.prnewswire.com/LP_EvolutionofMedia_OnDemandWebinar_20140320_DK.html
