How to SaveUgly Buildings презентация

people to fall in love with a place that doesn’t fit the traditional mold of “beautiful?” This toolkit starts the conversation about ways to inspire love, passion, or at least understanding for the homelier places in our midst.

you about beauty’s exact definition and application, at least you’re all talking about the place you care about and keeping it top of mind for them -- maybe even long enough to change said mind.

unpopular, represents a daring innovation or new technique in the field of architecture that should be preserved. Looking at such places again when you know their intent lends a depth and interest that perhaps you missed before.

in November 2013 regarding the Houston Astrodome’s future, the National Trust asked people to share their personal memories about this National Treasure. The result: an outpouring of love, support, and affection that met the more negative comments head on.

of his most well-known pieces, including “A Love Supreme,” in a modest brick ranch house. Sharing this everyday home’s extraordinary past teaches those who encounter it how history crops up in unexpected places.

not only gives them a new perspective (literally), but also encourages them to connect personally with the space. When Instagram aficionados had the opportunity to tour Miami Marine Stadium, their enthusiasm helped others see the unexpected beauty of a neglected place.

lose if this place disappeared?” Don’t be afraid to ask detractors, “Imagine if this place were gone. Then what?”

change over time.

Places reflect the ideas, passions, tastes, and technologies of their time. Victorian, Art Deco, Modernism … all these styles were derided at one point or another, and all have found greater love as generations pass.

transforming into the beautiful.”

Prehn; @tsherm387, Instagram; Polivision Productions; Ines Garcia; David Sawyer, Flickr; Steven Martin, Flickr; The UC San Diego Library, Flickr

Quote: Tom Mayes