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Where is eCommerce going? презентация
Содержание
- 1. Where is eCommerce going?
- 2. Meet me
- 3. Agenda
- 4. eCommerce Trends 2015
- 5. Total Internet Retail Sales in the U.S.
- 6. Logistics Choices Source: UPS ComScore Survey 2014
- 7. Marketplaces Source: UPS ComScore Survey 2014 “UPS
- 8. Curation & Subscription Services Source: UPS
- 9. Shopping Behavior Source:
- 10. Smarter Shoppers Research More Source: UPS ComScore
- 11. MOBILE, MOBILE, MOBILE Developed societies now sit
- 12. Mobile Activities Holiday Shopping Marketing E-mails Mobile
- 13. Mobile Opportunities LOREM UPSUM DOLOR AMET After
- 14. Where are retailers with mobile? Source:
- 15. SHIPPING
- 16. UPS/FedEx Dimensional Rate Change Source: U”PS plans
- 17. Industry Overall – US Postal Service 3rd
- 18. Free Shipping Is King Will wait extra
- 19. DESIGN
- 20. Responsive Design
- 21. Examples of what designers
- 22. Examples of what designers
- 23. SEO, PRODUCT MIX, MARKETPLACES
- 24. SEO and Product Mix SEO
- 25. Combine
- 26. Marketplaces
- 27. 2015: What should eCommerce startups do? Find
- 28. SUMMARY
- 29. Contact Info Grant Morrow eCommerce Program Manager
- 30. THANK YOU Questions?
Слайд 5Total Internet Retail Sales in the U.S.
Source: UPS ComScore Survey 2014
Слайд 6Logistics Choices
Source: UPS ComScore Survey 2014 “UPS Pulse of the Online
Слайд 7Marketplaces
Source: UPS ComScore Survey 2014 “UPS Pulse of the Online Shopper”
Слайд 8Curation & Subscription Services
Source: UPS ComScore Survey 2014 “UPS Pulse of
Слайд 9Shopping Behavior
Source: UPS ComScore Survey 2014 “UPS Pulse of the Online
Слайд 10Smarter Shoppers Research More
Source: UPS ComScore Survey 2014 “UPS Pulse of
Слайд 11MOBILE, MOBILE, MOBILE
Developed societies now sit within arms reach of the
Слайд 12Mobile Activities
Holiday Shopping
Marketing E-mails
Mobile Coupons
Tablet Purchases
Where are we seeing opportunity/growth? Everywhere.
Source:
Слайд 13Mobile Opportunities
LOREM UPSUM
DOLOR AMET
After opening a retailer’s email on their mobile
6 out of 10 kept Shopping
While using a retailer’s mobile shopping app
Source: UPS ComScore Survey 2014 “UPS Pulse of the Online Shopper” June 2014 http://thenewlogistics.ups.com/retail/comscorestudy/documents/UPS_comScore_Whitepaper_2014.pdf
Слайд 14Where are retailers with mobile?
Source: UPS ComScore Survey 2014 “UPS Pulse
Слайд 16UPS/FedEx Dimensional Rate Change
Source: U”PS plans 4.9% Increase for US, Canada”
Слайд 17Industry Overall – US Postal Service
3rd
Market Share of all parcel shipping
Postal
Source: “US Mail Cutting Rates to Win eCommerce Business” http://online.wsj.com/articles/u-s-mail-cutting-rates-to-win-e-commerce-business-1409850185 Wall Street Journal, Sept 4, 2014,
Слайд 18Free Shipping Is King
Will wait extra days for free shipping
Abandon the
Number of Days Consumer is willing to wait
Source: UPS ComScore Survey 2014 “UPS Pulse of the Online Shopper” June 2014 http://thenewlogistics.ups.com/retail/comscorestudy/documents/UPS_comScore_Whitepaper_2014.pdf
Слайд 21
Examples of what designers are trying to avoid a navigation bar.
BIG GRID
Image: http://www.lowes.com Accessed 10/31/14
Слайд 22
Examples of what designers are trying to avoid a navigation bar.
HUGE IMAGE
Image: http://www.tommybahama.com Accessed 10/31/14
Слайд 24SEO and Product Mix
SEO
Best ROI
Extremely necessary early on when launching a
SEO is by far the most effective over the long run
Your product mix and offering, combined with how unique your products are will help drive the ease of your SEO
Слайд 26Marketplaces
02
Business Model
Listing instead of any site
03
eBay, Sears.com, Walmart.com,
Newegg.com
More channels
Commissions
Razor thin margins
Pinterest
01
Amazon
Larger than all other marketplaces combined
Marketplaces have to be leveraged
Слайд 272015: What should eCommerce startups do?
Find niches underserved
Explore what offerings are
Test Marketing
Sell some of the products on a trial or small scale to see how the market responds. Use Marketplaces
Ramp Marketing
Capacity planning is important, but ramping the marketing is most important. Suppliers and Partners can provide a safety valve
The Business Case
Do you have the logistics or programming capability to deliver your goods/service?
Launch selling
Launch your product listings, site or service
Слайд 29Contact Info
Grant Morrow
eCommerce Program Manager
Orgill, Inc.
Consultant, Burning Root
Phone: 618-534-9303
Email: grant@burningroot.com
Twitter: Granto101
