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THE FUTURE OF RETAIL презентация
Содержание
- 1. THE FUTURE OF RETAIL
- 2. LANDSCAPE TODAY Online pure plays continue to
- 3. LANDSCAPE TODAY Retailers must bridge the gap
- 4. © 2014 Netstarter
- 5. IMPLICATIONS FOR COMMERCE No "e"
- 6. CUSTOMER PROFILE 70% of customers are looking
- 7. RETAIL IN 2020 Bringing the best of
- 8. PULLING IT TOGETHER © 2014 Netstarter
- 9. TECHNICAL CHALLENGES TO SOLVE Where is your
- 10. BUSINESS CHALLENGES TO SOLVE Analytics have meaning
- 11. THE OPPORTUNITY IS NOW Find a
- 12. THANK YOU © 2014 Netstarter
LANDSCAPE TODAY Online pure plays continue to
steal market share from
traditional retailers. Providing context-rich information
ie. more relevant, and personalised shopping experiences = higher conversion rates and
Слайд 2LANDSCAPE TODAY
Online pure plays continue to
steal market share from
traditional
retailers.
Providing context-rich information ie. more relevant, and personalised shopping experiences = higher conversion rates and increased customer loyalty.
Retailers must create a consistent experience across Web, mobile, telephone, retail, print
Providing context-rich information ie. more relevant, and personalised shopping experiences = higher conversion rates and increased customer loyalty.
Retailers must create a consistent experience across Web, mobile, telephone, retail, print
© 2014 Netstarter
Слайд 3LANDSCAPE TODAY
Retailers must bridge the gap between off and online.
Social
and Mobile combination allows retailers to leverage customer info from everywhere eg. shopping history or activity on social networks and offer contextually relevant offers while they are on the move.
© 2014 Netstarter
Слайд 5IMPLICATIONS FOR COMMERCE
No "e"
Physical store footprints will need to
adapt
Blending experience across physical and digital channels
Personalisation on a mass scale in based on who you are and what you do in both physical and digital channels
Retailers will need to change how they measure success in physical channels
Supply chain will need to find different ways to meet the economic challenge of omnichannel
Blending experience across physical and digital channels
Personalisation on a mass scale in based on who you are and what you do in both physical and digital channels
Retailers will need to change how they measure success in physical channels
Supply chain will need to find different ways to meet the economic challenge of omnichannel
© 2014 Netstarter
Слайд 6CUSTOMER PROFILE
70% of customers are looking online before purchasing
Ethical sourcing required
Don’t
care about your ‘channels’
Demographics causing divergence in desired experience
Getting used to multiple browser windows open
I expect you to know me but don’t stalk me
Demographics causing divergence in desired experience
Getting used to multiple browser windows open
I expect you to know me but don’t stalk me
© 2014 Netstarter
Слайд 7RETAIL IN 2020
Bringing the best of digital into a physical environment
Digital
change rooms
The same content as online e.g. reviews
Stores are ‘showrooms’
Borderless ecommerce
Big data driven marketing and merchandising
Where to market it
Who to promote it to
What to sell
Which store to sell it in
Purchase behaviour shared between channels
The same content as online e.g. reviews
Stores are ‘showrooms’
Borderless ecommerce
Big data driven marketing and merchandising
Where to market it
Who to promote it to
What to sell
Which store to sell it in
Purchase behaviour shared between channels
© 2014 Netstarter
Слайд 9TECHNICAL CHALLENGES TO SOLVE
Where is your customer data?
How do we get
it all in one spot?
Worry about what you will do with it later. It becomes your most important asset (after your people of course)
Where is all your product info, images, reviews etc. Get that all in one spot
Decide how you get that information into the hands of the front end that needs it (physical or digital)
Worry about what you will do with it later. It becomes your most important asset (after your people of course)
Where is all your product info, images, reviews etc. Get that all in one spot
Decide how you get that information into the hands of the front end that needs it (physical or digital)
© 2014 Netstarter
Слайд 10BUSINESS CHALLENGES TO SOLVE
Analytics have meaning across all channels
Supply chain logistics
will need to optimise to cope with increase in online ordering
Motivating and remunerating sales staff in each channel for value added, not just sales
Cross border Commerce; shipping, taxes, duties, customer service, Multilanguage, multicurrency, multiDC
Allowing customers to see
the end to end supply and logistics chain
Product decisions will be made based on who buys what, where
© 2014 Netstarter
Слайд 11THE OPPORTUNITY IS NOW
Find a partner
Build a roadmap,
take
your time
Change the conversation with your customer first
Deliver a new retail outcome
Change the conversation with your customer first
Deliver a new retail outcome
© 2014 Netstarter
