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The Four Stage Link Building Cycle: Page One Power Webinar презентация
Содержание
- 2. #SEJThinkTank @NChimonas @Pleasant_Pen
- 3. #SEJThinkTank @NChimonas @Pleasant_Pen
- 4. How do you make your content a signal amidst the noise? #SEJThinkTank @NChimonas @Pleasant_Pen
- 5. #SEJThinkTank @NChimonas @Pleasant_Pen
- 6. Better Together Content Marketing
- 7. #SEJThinkTank @NChimonas @Pleasant_Pen Which of
- 8. #SEJThinkTank @NChimonas @Pleasant_Pen The Link Building Cycle
- 9. Four Stages of Cyclical Process #SEJThinkTank @NChimonas @Pleasant_Pen
- 10. #SEJThinkTank @NChimonas @Pleasant_Pen
- 11. Assess Your Assets! Linkable assets,
- 12. Competitive landscape How do you
- 13. Competitive landscape Analyze competitors links
- 14. Organic, direct, and referral traffic visits
- 15. #SEJThinkTank @NChimonas @Pleasant_Pen
- 16. “An iterative process of topical research
- 17. 2 Questions to Ask: What is
- 18. Research -- What types of content are being linked and shared? #SEJThinkTank @NChimonas @Pleasant_Pen
- 19. Tools of the Trade Buzzsumo
- 20. Tools of the Trade (cont.)
- 21. #SEJThinkTank @NChimonas @Pleasant_Pen Human intuition –
- 22. The main goal of prospecting is
- 23. #SEJThinkTank @NChimonas @Pleasant_Pen
- 24. The research performed during prospecting informs the content you should create. #SEJThinkTank @NChimonas @Pleasant_Pen
- 25. The Marketing Funnel Understand
- 26. Existing content discovered during prospecting
- 27. Look for ways to creatively fill
- 28. #SEJThinkTank @NChimonas @Pleasant_Pen
- 29. Know your target -- who are
- 30. For instance, outreaching to .gov sites
- 31. With certain prospects, you might be
- 32. Always be adding value. Add
- 33. #SEJThinkTank @NChimonas @Pleasant_Pen What is
- 34. Four Stages of Cyclical Process #SEJThinkTank @NChimonas @Pleasant_Pen
- 35. Are you interested in learning more
- 36. www.pageonepower.com #SEJThinkTank @NChimonas @Pleasant_Pen
- 38. Image Attribution #SEJThinkTank @NChimonas @Pleasant_Pen -Slide
#SEJThinkTank @NChimonas @Pleasant_Pen
Слайд 4
How do you make your content a signal amidst the noise?
#SEJThinkTank
@NChimonas
@Pleasant_Pen
Слайд 7
#SEJThinkTank
@NChimonas @Pleasant_Pen
Which of the following best describes the department you work
in?
In-House SEO
Marketing Agency
PR Dept.
Content Marketing Team
Other
Слайд 11
Assess Your Assets!
Linkable assets, strong content on the domain
Prominent people in
the organization
Current relationships/partnerships
Current relationships/partnerships
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 12
Competitive landscape
How do you measure up against the backlink and keyword
profiles of your competitors?
How does your content measure up against theirs? USP?
How does your content measure up against theirs? USP?
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 13
Competitive landscape
Analyze competitors links to help determine strategy, then build something
better
Compare # of keywords ranking vs competitors and where keyword overlap exists
Compare # of keywords ranking vs competitors and where keyword overlap exists
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 14
Organic, direct, and referral traffic visits
Visitor behavior (bounce rate, time on
page, exit pages, etc.)
Measure up what you believe to be strong content with data
Measure up what you believe to be strong content with data
#SEJThinkTank
@NChimonas @Pleasant_Pen
Benchmark Analytics
Слайд 16
“An iterative process of topical research that guides content ideation and
outreach targets.”
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 17
2 Questions to Ask:
What is being shared?
What is being linked?
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 18
Research -- What types of content are being linked and shared?
#SEJThinkTank
@NChimonas
@Pleasant_Pen
Слайд 19
Tools of the Trade
Buzzsumo
SEMrush
Majestic/OSE/Ahrefs
Quora
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 20
Tools of the Trade (cont.)
Google: manual prospecting queries
Bulk scraping:
BuzzStream’s built in
prospector
Datagrabber via 90 Digital
Simple SERP Scrape via URL Profiler
Datagrabber via 90 Digital
Simple SERP Scrape via URL Profiler
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 21
#SEJThinkTank
@NChimonas @Pleasant_Pen
Human intuition – bogarting down blogrolls, commenter links back to
their blogs, deep domain diving
Слайд 22
The main goal of prospecting is to discover topics that are
link worthy…
AND relevant people/websites that are likely to link to content surrounding those topics.
AND relevant people/websites that are likely to link to content surrounding those topics.
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 24
The research performed during prospecting informs the content you should create.
#SEJThinkTank
@NChimonas
@Pleasant_Pen
Слайд 25
The Marketing Funnel
Understand the difference between the purpose of different
types of content.
Content designed to attract links is generally going to be “top-of-the funnel” content.
Content designed to attract links is generally going to be “top-of-the funnel” content.
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 26
Existing content discovered during prospecting research that performed well socially (BuzzSumo)
is typically TOF.
Use socially successful content to inform link worthy content.
Use socially successful content to inform link worthy content.
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 27
Look for ways to creatively fill the gap
How will I
add value?
How will I connect?
How will I connect?
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 29
Know your target -- who are they?
What is the right
way to approach them?
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 30
For instance, outreaching to .gov sites is much different than outreaching
to bloggers.
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 31
With certain prospects, you might be able to ask for a
link right away.
Higher value targets require more of a “slow play” approach.
Higher value targets require more of a “slow play” approach.
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 32
Always be adding value.
Add value to the recipient of your outreach,
before you ask for anything.
Ensure that your link is also of value to the users of the site.
Ensure that your link is also of value to the users of the site.
Quid Pro Quo is fine, so long as there is demonstrable value to the end user!
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 33
#SEJThinkTank
@NChimonas @Pleasant_Pen
What is your biggest struggle with link building?
Understanding how to
effectively earn quality links
Scaling link building enough to be competitive
Avoiding penalization
Integrating across multiple channels of marketing
Scaling link building enough to be competitive
Avoiding penalization
Integrating across multiple channels of marketing
Слайд 35
Are you interested in learning more about link building services from
Page One Power? All new clients are eligible for $500 off their first month.
Yes! Sign me up.
Maybe, but I have a few questions.
Not at this time.
Yes! Sign me up.
Maybe, but I have a few questions.
Not at this time.
#SEJThinkTank
@NChimonas @Pleasant_Pen
Слайд 38
Image Attribution
#SEJThinkTank
@NChimonas @Pleasant_Pen
-Slide 4: https://images.unsplash.com/photo-1436380911545-bb442ea9591c?q=80&fm=jpg&s=dbbdcdde5bf44448ea9a5e9b9bc55030 by Austin Ban
-Slide 5: The original
piece “School of Athens” by Raphael, with modifications by Nicholas Chimonas (original art is over 500 years old and public domain)
-Slide 6: https://images.unsplash.com/reserve/Af0sF2OS5S5gatqrKzVP_Silhoutte.jpg?q=80&fm=jpg&s=aa0399d0a07be6afd5470a6dd6092bb3 by Mayur Gala
-Slide 8: https://images.unsplash.com/photo-1428765048792-aa4bdde46fea?q=80&fm=jpg&s=b5b13f10414f0eeeb96775b0ca36ce78 by Siyan Ren
-Slides 11, 16, & 18: http://www.sherlock-holmes.co.uk/pr/ by © The Sherlock Holmes Museum 221b Baker Street, London, England www.sherlock-holmes.co.uk
-Slides 12 & 13: https://images.unsplash.com/25/black-white-city.jpg?q=80&fm=jpg&s=97fbaa1afc2c71c489081ecc63d070d7 by Anders Jilden –
-Slide 14: https://images.unsplash.com/photo-1416339672936-7fe434088e8c?q=80&fm=jpg&s=00b6401cc466563cb89ed9d664e68e21 by Jeff Sheldon
-Slide 17: https://pixabay.com/en/cheers-beverage-drink-booze-839865/ & https://www.flickr.com/photos/mralan/19641099410/in/photolist-vVBLz1 (public domain)
-Slides 19 & 20: https://pixabay.com/en/tools-shack-old-vintage-tool-336568/ - public domain
-Slide 21: https://images.unsplash.com/photo-1422640805998-18a4dd89bec2?q=80&fm=jpg&s=51fb058b865e880623b4db20ac09b283 by Axel Antas Bergkvist
-Slide 22: https://pixabay.com/en/fortune-hunter-man-people-sea-575093/ - public domain
-Slide 24: https://images.unsplash.com/photo-1416431168657-a6c4184348ab?q=80&fm=jpg&s=42fc76ae7e491e123c191ef11db2dd72 by Leane Metzler
-Slides 25 & 26: Funnel graphic created by Rand Fishkin (Wizard of Moz) - https://moz.com/rand/ (Used with permission)
-Slide 27: https://images.unsplash.com/photo-1416949929422-a1d9c8fe84af?q=80&fm=jpg&s=ba414d9605af43b67d974182756cfb1d by Sebastian Boguswewicz
-Slide 29: https://pixabay.com/en/curling-team-olympics-usa-ice-670195/ - public domain
-Slide 30: https://pixabay.com/en/white-house-mansion-president-home-754766/ & https://pixabay.com/en/mother-daughter-love-sunset-mar-429158/ - public domain
-Slides 31 & 32: https://pixabay.com/en/sloth-face-tree-branch-leaning-46160/ & https://pixabay.com/en/gold-ingots-golden-treasure-513062/ - public domain
-Slide 6: https://images.unsplash.com/reserve/Af0sF2OS5S5gatqrKzVP_Silhoutte.jpg?q=80&fm=jpg&s=aa0399d0a07be6afd5470a6dd6092bb3 by Mayur Gala
-Slide 8: https://images.unsplash.com/photo-1428765048792-aa4bdde46fea?q=80&fm=jpg&s=b5b13f10414f0eeeb96775b0ca36ce78 by Siyan Ren
-Slides 11, 16, & 18: http://www.sherlock-holmes.co.uk/pr/ by © The Sherlock Holmes Museum 221b Baker Street, London, England www.sherlock-holmes.co.uk
-Slides 12 & 13: https://images.unsplash.com/25/black-white-city.jpg?q=80&fm=jpg&s=97fbaa1afc2c71c489081ecc63d070d7 by Anders Jilden –
-Slide 14: https://images.unsplash.com/photo-1416339672936-7fe434088e8c?q=80&fm=jpg&s=00b6401cc466563cb89ed9d664e68e21 by Jeff Sheldon
-Slide 17: https://pixabay.com/en/cheers-beverage-drink-booze-839865/ & https://www.flickr.com/photos/mralan/19641099410/in/photolist-vVBLz1 (public domain)
-Slides 19 & 20: https://pixabay.com/en/tools-shack-old-vintage-tool-336568/ - public domain
-Slide 21: https://images.unsplash.com/photo-1422640805998-18a4dd89bec2?q=80&fm=jpg&s=51fb058b865e880623b4db20ac09b283 by Axel Antas Bergkvist
-Slide 22: https://pixabay.com/en/fortune-hunter-man-people-sea-575093/ - public domain
-Slide 24: https://images.unsplash.com/photo-1416431168657-a6c4184348ab?q=80&fm=jpg&s=42fc76ae7e491e123c191ef11db2dd72 by Leane Metzler
-Slides 25 & 26: Funnel graphic created by Rand Fishkin (Wizard of Moz) - https://moz.com/rand/ (Used with permission)
-Slide 27: https://images.unsplash.com/photo-1416949929422-a1d9c8fe84af?q=80&fm=jpg&s=ba414d9605af43b67d974182756cfb1d by Sebastian Boguswewicz
-Slide 29: https://pixabay.com/en/curling-team-olympics-usa-ice-670195/ - public domain
-Slide 30: https://pixabay.com/en/white-house-mansion-president-home-754766/ & https://pixabay.com/en/mother-daughter-love-sunset-mar-429158/ - public domain
-Slides 31 & 32: https://pixabay.com/en/sloth-face-tree-branch-leaning-46160/ & https://pixabay.com/en/gold-ingots-golden-treasure-513062/ - public domain
