Презентация на тему BLOGS + SOCIAL MEDIA MARKETING =

BLOGS + SOCIAL MEDIA MARKETING
=

Tasos Veliadis - socialab - Ψηφιακές Γειτονιές

TASOS VELIADIS
PARTNER – BU DIRECTOR SOCIALAB

SO YOU HAVE A BLOG!

YOUPI!!
MY MOM HAS A BLOG!!

BUT THERE ARE TWO PROBLEMS!

WE WANT NEW READERS IN OUR BLOG!

WE DON’T KNOW HOW TO ATTRACT THEM

SO IT’S TIME TO USE SOCIAL MEDIA!

FACEBOOK

TWITTER

YOUTUBE

BLOGS

INSTAGRAM

LET’S START FROM THE BEGINNING

FACEBOOK

FACEBOOK STATS

FACEBOOK FEATURES

FACEBOOK PAGES

FACEBOOK PAGES
HOW TO CREATE A PAGE

FACEBOOK PAGES
HOW TO CREATE A PAGE

FACEBOOK PAGES
HOW TO CREATE A PAGE

FACEBOOK PAGES
HOW TO CREATE A PAGE

FACEBOOK PAGES
ADMIN PANEL

FACEBOOK PAGES

Facebook.com/psifiakesgeitonies

FACEBOOK PAGES

Facebook.com/lifemade.gr

FACEBOOK PAGES
CONTENT STRATEGY

MAGNETIC CONTENT

USEFUL
CONTENT

LINKS

SOCIAL
CONTENT

FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES

LINKS

FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES

MAGNETIC CONTENT

FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES

USEFUL
CONTENT

FACEBOOK PAGES
CONTENT STRATEGY EXAMPLES

SOCIAL
CONTENT

FACEBOOK PAGES
CONTENT STRATEGY TIPS

Brevity (up to 250 characters)
Frequency
Posting time
Posts with videos and photos
Fun tone, creative, with character
Relevance content

FACEBOOK PAGES
CONTENT STRATEGY TIPS

Brevity (up to 250 characters)
Frequency
Posting time
Posts with videos and photos
Fun tone, creative, with character
Relevance content

FACEBOOK PAGES
CONTENT STRATEGY TIPS

Seasonal content
Prizes
Ask for interaction
Include Call To Action

FACEBOOK ACTIVATIONS

PROMOS

CONTESTS

PRIZES

FACEBOOK ACTIVATIONS

Fans often like to enter promotions
Must be used with page applications
Must be used with canvas applications features

FACEBOOK ACTIVATIONS

Facebook Activation Example

FACEBOOK ADS

FACEBOOK ADS

FACEBOOK ADS
TYPES

FACEBOOK ADS
TYPES

FACEBOOK ADS
CREATE ADS ON FACEBOOK

FACEBOOK ADS
CHOOSE A TYPE

FACEBOOK ADS
PAGE LIKE ADS

FACEBOOK ADS
ADS CHARACTERISTICS

FACEBOOK ADS
ADS CHARACTERISTICS

FACEBOOK ADS
ADS BUDGET

TWITTER

TWITTER STATS

100 Million Daily active users

500 million Tweets per Day

1 Billion accounts (Globally

TWITTER
SIGN UP

TWITTER
BASIC INFOS

TWITTER
BASIC INFOS

Use Twitter to attract Influencers
Participate to conversations with other users
Create posts for Twitter and don’t repost from Facebook.

YOUTUBE

YOUTUBE STATS

100 Hours of Video every minute

800million users per month

Biggest video platform in the world

YOUTUBE

Create videos for your blog to attract new readers. Unique videos are the best way to attract new visitors from Youtube.

YOUTUBE
HOW TO CREATE A CHANNEL

YOUTUBE
HOW TO CREATE A CHANNEL

YOUTUBE
HOW TO CREATE A CHANNEL

YOUTUBE
HOW TO CREATE A CHANNEL

YOUTUBE
HOW TO CREATE A CHANNEL

YOUTUBE
HOW TO CREATE A CHANNEL

Title

Description

Tags

Lanes, Facebook campmaign, case study video

YOUTUBE
EXAMPLES

YOUTUBE
TIPS AND TRICKS

Create a video with good content. Funny videos or videos with attitude are more likely to gain more views, because users will share them to other social networks. Before you submit it, ask yourself: is this something I would share? If the answer is yes, go ahead and upload it!
video, share it with friends and ask them to do the same.

YOUTUBE
TIPS AND TRICKS

The video should be short, 1-2 minutes max. Internet users will not usually waste 10 minutes to watch a video. Also, make sure you grab their attention from the first 10-20 seconds.

Ok, the video is online! Time for the viral tasks. As I always like to say, every viral campaign begins from the maker. If you are proud of your

YOUTUBE
TIPS AND TRICKS

Make your video autoplay. Do not expect users to press “play” when they land to your channel.
Change the thumbnail which is automatically set from Youtube with a more attractive image from your video.

YOUTUBE
TIPS AND TRICKS

Select carefully the tags under your video. Do not use generic words, such as funny, flashmob, viral, because you don’t stand a chance ;) Try more specific tags, relevant to your content.

Youtube allows you to video-respond to other videos. Look for videos with similar content and a significant number of views, and video-respond to them.

YOUTUBE
TIPS AND TRICKS

Start a conversation in the comments section. Users that will respond to it, will often come back to the video to see what others have responded to their comments.

YOUTUBE
TIPS AND TRICKS

More websites = more views. Start the link-building. Having uploaded a video does not necessarily mean that you will become famous. Look for websites that can publish your video and send it to them.

YOUTUBE
TIPS AND TRICKS

Try cooperating with other bloggers. Send your video to blogs with similar content, along with a nice story, and ask them to publish it.

INSTAGRAM

INSTAGRAM

GOOGLE+

GOOGLE+ STATS

PINTEREST

OTHER BLOGS

OTHER BLOGS

Create content for other blogs.

PHOTO SOURCES

http://epilepsyu.com/

http://www.thebabyplanners.co.uk/

http://imagesci.com/

http://blindgossip.com/

http://shutterstock.com/

THANK YOU!!
@tasosveliadis
Facebook.com/tasosvel