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BLOGS + SOCIAL MEDIA MARKETING = презентация
Содержание
- 1. BLOGS + SOCIAL MEDIA MARKETING =
- 2. TASOS VELIADIS PARTNER – BU DIRECTOR SOCIALAB
- 3. SO YOU HAVE A BLOG! YOUPI!! MY MOM HAS A BLOG!!
- 4. BUT THERE ARE TWO PROBLEMS!
- 5. WE WANT NEW READERS IN OUR BLOG!
- 6. WE DON’T KNOW HOW TO ATTRACT THEM
- 7. SO IT’S TIME TO USE SOCIAL MEDIA!
- 8. FACEBOOK TWITTER YOUTUBE BLOGS INSTAGRAM
- 9. LET’S START FROM THE BEGINNING
- 10. FACEBOOK
- 11. FACEBOOK STATS
- 12. FACEBOOK FEATURES
- 13. FACEBOOK PAGES
- 14. FACEBOOK PAGES HOW TO CREATE A PAGE
- 15. FACEBOOK PAGES HOW TO CREATE A PAGE
- 16. FACEBOOK PAGES HOW TO CREATE A PAGE
- 17. FACEBOOK PAGES HOW TO CREATE A PAGE
- 18. FACEBOOK PAGES ADMIN PANEL
- 19. FACEBOOK PAGES Facebook.com/psifiakesgeitonies
- 20. FACEBOOK PAGES Facebook.com/lifemade.gr
- 21. FACEBOOK PAGES CONTENT STRATEGY MAGNETIC CONTENT USEFUL CONTENT LINKS SOCIAL CONTENT
- 22. FACEBOOK PAGES CONTENT STRATEGY EXAMPLES LINKS
- 23. FACEBOOK PAGES CONTENT STRATEGY EXAMPLES MAGNETIC CONTENT
- 24. FACEBOOK PAGES CONTENT STRATEGY EXAMPLES USEFUL CONTENT
- 25. FACEBOOK PAGES CONTENT STRATEGY EXAMPLES SOCIAL CONTENT
- 26. FACEBOOK PAGES CONTENT STRATEGY TIPS Brevity
- 27. FACEBOOK PAGES CONTENT STRATEGY TIPS Brevity
- 28. FACEBOOK PAGES CONTENT STRATEGY TIPS Seasonal
- 29. FACEBOOK ACTIVATIONS PROMOS CONTESTS PRIZES
- 30. FACEBOOK ACTIVATIONS Fans often like to enter
- 31. FACEBOOK ACTIVATIONS Facebook Activation Example
- 32. FACEBOOK ADS
- 33. FACEBOOK ADS
- 34. FACEBOOK ADS TYPES
- 35. FACEBOOK ADS TYPES
- 36. FACEBOOK ADS CREATE ADS ON FACEBOOK
- 37. FACEBOOK ADS CHOOSE A TYPE
- 38. FACEBOOK ADS PAGE LIKE ADS
- 39. FACEBOOK ADS ADS CHARACTERISTICS
- 40. FACEBOOK ADS ADS CHARACTERISTICS
- 41. FACEBOOK ADS ADS BUDGET
- 42. TWITTER
- 43. TWITTER STATS 100 Million Daily active
- 44. TWITTER SIGN UP
- 45. TWITTER BASIC INFOS
- 46. TWITTER BASIC INFOS Use Twitter to
- 47. YOUTUBE
- 48. YOUTUBE STATS 100 Hours of Video
- 49. YOUTUBE Create videos for your blog to
- 50. YOUTUBE HOW TO CREATE A CHANNEL
- 51. YOUTUBE HOW TO CREATE A CHANNEL
- 52. YOUTUBE HOW TO CREATE A CHANNEL
- 53. YOUTUBE HOW TO CREATE A CHANNEL
- 54. YOUTUBE HOW TO CREATE A CHANNEL
- 55. YOUTUBE HOW TO CREATE A CHANNEL
- 56. YOUTUBE EXAMPLES
- 57. YOUTUBE TIPS AND TRICKS Create a video
- 58. YOUTUBE TIPS AND TRICKS The video should
- 59. YOUTUBE TIPS AND TRICKS Make your video
- 60. YOUTUBE TIPS AND TRICKS Select carefully the
- 61. YOUTUBE TIPS AND TRICKS Start a conversation
- 62. YOUTUBE TIPS AND TRICKS More websites =
- 63. YOUTUBE TIPS AND TRICKS Try cooperating with
- 64. INSTAGRAM
- 65. INSTAGRAM
- 66. GOOGLE+
- 67. GOOGLE+ STATS
- 68. PINTEREST
- 69. OTHER BLOGS
- 70. OTHER BLOGS Create content for other blogs.
- 71. PHOTO SOURCES http://epilepsyu.com/ http://www.thebabyplanners.co.uk/ http://imagesci.com/ http://blindgossip.com/ http://shutterstock.com/
- 72. THANK YOU!! @tasosveliadis Facebook.com/tasosvel
TASOS VELIADIS PARTNER – BU DIRECTOR SOCIALAB
Слайд 26FACEBOOK PAGES
CONTENT STRATEGY TIPS
Brevity (up to 250 characters)
Frequency
Posting time
Posts with
videos and photos
Fun tone, creative, with character
Relevance content
Fun tone, creative, with character
Relevance content
Слайд 27FACEBOOK PAGES
CONTENT STRATEGY TIPS
Brevity (up to 250 characters)
Frequency
Posting time
Posts with
videos and photos
Fun tone, creative, with character
Relevance content
Fun tone, creative, with character
Relevance content
Слайд 28FACEBOOK PAGES
CONTENT STRATEGY TIPS
Seasonal content
Prizes
Ask for interaction
Include Call To Action
Слайд 30FACEBOOK ACTIVATIONS
Fans often like to enter promotions
Must be used with page
applications
Must be used with canvas applications features
Must be used with canvas applications features
Слайд 43TWITTER STATS
100 Million Daily active users
500 million Tweets per Day
1
Billion accounts (Globally
Слайд 46TWITTER
BASIC INFOS
Use Twitter to attract Influencers
Participate to conversations with other
users
Create posts for Twitter and don’t repost from Facebook.
Create posts for Twitter and don’t repost from Facebook.
Слайд 48YOUTUBE STATS
100 Hours of Video every minute
800million users per month
Biggest
video platform in the world
Слайд 49YOUTUBE
Create videos for your blog to attract new readers. Unique videos
are the best way to attract new visitors from Youtube.
Слайд 55YOUTUBE
HOW TO CREATE A CHANNEL
Title
Description
Tags
Lanes, Facebook campmaign, case study video
Слайд 57YOUTUBE
TIPS AND TRICKS
Create a video with good content. Funny videos or
videos with attitude are more likely to gain more views, because users will share them to other social networks. Before you submit it, ask yourself: is this something I would share? If the answer is yes, go ahead and upload it!
video, share it with friends and ask them to do the same.
video, share it with friends and ask them to do the same.
Слайд 58YOUTUBE
TIPS AND TRICKS
The video should be short, 1-2 minutes max. Internet
users will not usually waste 10 minutes to watch a video. Also, make sure you grab their attention from the first 10-20 seconds.
Ok, the video is online! Time for the viral tasks. As I always like to say, every viral campaign begins from the maker. If you are proud of your
Ok, the video is online! Time for the viral tasks. As I always like to say, every viral campaign begins from the maker. If you are proud of your
Слайд 59YOUTUBE
TIPS AND TRICKS
Make your video autoplay. Do not expect users to
press “play” when they land to your channel.
Change the thumbnail which is automatically set from Youtube with a more attractive image from your video.
Change the thumbnail which is automatically set from Youtube with a more attractive image from your video.
Слайд 60YOUTUBE
TIPS AND TRICKS
Select carefully the tags under your video. Do not
use generic words, such as funny, flashmob, viral, because you don’t stand a chance ;) Try more specific tags, relevant to your content.
Youtube allows you to video-respond to other videos. Look for videos with similar content and a significant number of views, and video-respond to them.
Youtube allows you to video-respond to other videos. Look for videos with similar content and a significant number of views, and video-respond to them.
Слайд 61YOUTUBE
TIPS AND TRICKS
Start a conversation in the comments section. Users that
will respond to it, will often come back to the video to see what others have responded to their comments.
Слайд 62YOUTUBE
TIPS AND TRICKS
More websites = more views. Start the link-building. Having
uploaded a video does not necessarily mean that you will become famous. Look for websites that can publish your video and send it to them.
Слайд 63YOUTUBE
TIPS AND TRICKS
Try cooperating with other bloggers. Send your video to
blogs with similar content, along with a nice story, and ask them to publish it.
Слайд 71PHOTO SOURCES
http://epilepsyu.com/
http://www.thebabyplanners.co.uk/
http://imagesci.com/
http://blindgossip.com/
http://shutterstock.com/
