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Taking the “Blah” out of Blogging презентация
Содержание
- 1. Taking the “Blah” out of Blogging
- 6. #1: Find your voice.
- 7. Stephanie Schwab’s “Finding Your Brand Voice” chart:
- 8. Align your writers. Extend the
- 9. #2: Find your writers
- 10. Incentivize internal bloggers. Offer your editing
- 11. #3: Don’t bite off more than you can chew.
- 12. Set a cadence, and keep it.
- 13. #4: Find your sweet spot.
- 14. What you know about What your audience cares about
- 15. If you must be promotional, use
- 16. #5: Create an Editorial Calendar
- 17. Get important events, announcements, etc. on
- 18. #6: Test and Recalibrate
- 19. Top-funnel/ “Vanity” metrics First-Touch and Multi-Touch attribution Continually re-calibrate
- 20. RECAP: 1) Find your voice 2)
- 21. Any questions?
#1: Find your voice.
Слайд 8
Align your writers.
Extend the review process.
Keep an editorial calendar.
(More on that one later)
Слайд 10
Incentivize internal bloggers.
Offer your editing services.
Reach out to partners, customers,
and thought leaders.
Слайд 12
Set a cadence, and keep it.
Schedule posts ahead of time.
Meet regularly
with stakeholders to discuss guidelines.
Слайд 15
If you must be promotional, use the 411 rule.
Pay attention to
the comments.
Share what you know.
Share what you know.
Слайд 17
Get important events, announcements, etc. on the calendar ahead of time.
Align
with PR, social, content, and product.
Spread out the feasts and famines.
Spread out the feasts and famines.
Слайд 19
Top-funnel/ “Vanity” metrics
First-Touch and Multi-Touch attribution
Continually re-calibrate
Слайд 20
RECAP:
1) Find your voice
2) Find your writers
3) Chew your food
4) Stay
in your
sweet spot
5) Keep a calendar
6) Test and recalibrate
