Sales basics презентация

sales?"

competitors - no client-focused sales








Who does not like – may go out of the shop!

he must not only to be able to professionally find the true needs of the client, he must be able to generate demand in the product which he is selling.

meet client needs, but mostly to be able to create them. To convince the client that it is really necessary for him, and to make it such way that after the purchase client will not feel disappointment - that's aerobatics for Sales Representative.

Thus, unlike a simple seller, outdoor sales man - is not only the seller of goods, but seller of IDEAS!

thinking from P to R

self-confidence and confident style of communication (inner composure)

names;
type;
address;
names of people who are responsible for signing contracts and making decisions;
different ways of dealing with each important person in a restaurant, their character, habits and so on. how important the relationship with every kind of person, his character and habits;
steps of visit.

product in comparison with competitors;
ways to promote the product;
all the possible objections to buy the product and ways to overcome them.

maximum information about competitors,
their prices,
methods of working,
ways of capture clients from competitors.
Standards, rules of work:
steps of a business visit to a new client;
which documents to drawn up at the beginning of cooperation with a client.

and problems

to be real is real
















Without C no R and A, without R no C and А. When one element is reduced – others are starting to reduce as well. You need to increase the only one angle and other 2 will be also increased after that.