Production brief "Danissimo" Salty Caramel презентация

length – 30 seconds
Live action part – 23 seconds
Product part – 5 seconds (separate production brief)
Pack shot – 2 seconds

Rights for TVC:
Territory: Russia
Period: 1 year
TV (national/satellite): national
Plasma: NO
Internet: commercial + non-commercial usage
Cinema: NO

shoot the tag for Danissimo Dolce Milano product – the girls is sitting at the table and enjoying the new product. Evening consumption, a terrace/balcony with
stone stairs with nice view. TBD

second tag

create the same level for the new taste.
Look at the previous Danissimo commercial:
https://www.youtube.com/watch?v=oJSn3PG7aNM

and even a little romantic. In the communication we`d like to praise women and make them feel special.
The acting of main characters should be very elegant and natural. The man should not directly flirt with women, his behavior and attitude is like the one of a true Gentleman.

it still should have bright colors (not too pastel). It’s important to create a very elegant and exquisite look and feel, it has to be a lot of air in frame composition together with attractive close-ups.


Reference for colors
https://www.youtube.com/watch?v=sr7utskSS7Y&app=desktop https://www.youtube.com/watch?v=yK1UPTRYcSg

in the story. The colors should be very vivid and clear, not pastel. We don’t have any special range of colors, but they have to be inline with the brand identity and product itself.

https://www.youtube.com/watch?v=sr7utskSS7Y&app=desktophttps://www.youtube.com/watch?v=74U5ZvLSIvk&list=PLTk0fHKIvaBat2SVgsZ3wIozHUlXOFT22&index=187 (first part of the video)
https://www.youtube.com/watch?v=VQA3DyKJ1yw

”Yacht” TVc is also a very good reference for the color codes.

https://www.youtube.com/watch?v=6kCyBOZ0PGE

Or it can be a cozy quay in a small European city. Everything has to look shipshape and desirable. Architecture is important as we don’t need too old historical buildings. All Dole Vita codes should be there. Lots of trees & beautiful nature is a must.

really nice and feminine silhouette and shapes. We are searching for a woman as in our previous commercial (Yacht) or better. She should not be too thin!

She should look extremely feminine, have a catchy face but without looking any hint of stupidity, there`s a bit of a “devil” in her eyes. It’s important for her not to be vulgar. It must not be a typical model. Good acting skills, body language is pretty essential.

Long, a bit curly hair. We`re looking for actresses with blonde or dark hair. Natural make up with underlined eyes and lipstick.

Should look self-confident, sexy, but not vulgar and rude. We need a man with a good body language and acting skills, not just a model.

Danissimo brand ambassador looks very stylish and elegant, he is a man who is presenting the product. “James Bond” type of a man who loves to make women feel special without flirting with them.

The actor should look very good in a suit.

The same for both TVCs.

tempting (but not vulgar) and suitable for a street walk dress, it can also be a blouse and a skirt. We need to show the perfect combination of a woman being elegant but comfortable and looking good/attractive.
We should have stylish accessorizes, stressing her femininity and making her image completed. The colors are natural shades of chocolate, maroon, also vibrant colors can be used but they have to be in harmony with the whole story.

5 second tag dress
The dress for the tag should be more fancy and evening, it can be long, but not with too low necklines and not excessively decorated.

more fancy and evening, it can be long, but not with too low necklines and not excessively decorated.

casual clothing that has a really premium look. Nice summer shoes, that will suits all the look. We should have accessories, like good and expensive watches. Sunglasses can be classic and elegant depends on the hero choice, but not glamorous. His outfit has to be casual and appropriate for a boat trip, remaining elegant and premium.

beige silk inside. Its wrapped with a pearl ribbon.