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Sales and Retail Marketing презентация
Содержание
- 1. Sales and Retail Marketing
- 2. Class Plan Introduction Overview Class Norms Course Project
- 3. Introduction –Course participants Facilitator- “I have no
- 4. Marketing is a scientific art.. Theories
- 5. Introduction – Course Audience The course is
- 7. Concept- Retailing and Sales
- 8. Retail- Defined “Retail refers to the last
- 9. Retail Management because…
- 10. History and growth of Retail and sales
- 11. The Service Sector and Marketing Evolution of
- 12. New face of retail management Sophisticated
- 13. Where Does Sales fit in? Direct
- 15. Before we take the flight… Backdrop Concept
- 16. Course project
- 17. Till we meet again InshaAllah!!
Class Plan Introduction Overview Class Norms Course Project
Слайд 1Sales and Retail Marketing
Lecture 1-introduction to course and content
Ms. Maria Qadri
maria@nbs.edu.pk
Слайд 3Introduction –Course participants
Facilitator- “I have no formal anything. I’m completely unqualified
for any job I’ve ever had.”- Rachael Ray
Contributors
What brings you here?
Where is all this leading you?
Contributors
What brings you here?
Where is all this leading you?
Слайд 4Marketing is a scientific art..
Theories and concepts
Applications, Strategies, and selected cases
Projects
and presentations
Слайд 5Introduction – Course Audience
The course is designed specifically for management employees
in entry level positions who seek advancement of their careers.
Students planning their own ventures can also benefit from the course
students looking for a career in retailing and sales force are also an audience for the course
Students planning their own ventures can also benefit from the course
students looking for a career in retailing and sales force are also an audience for the course
Слайд 8Retail- Defined
“Retail refers to the last link in a value chain
where the customer is provided with an access to product in small units for personal or household consumption”
Retailing is a service
Retail and Sales are both interlinked
Retailing is a service
Retail and Sales are both interlinked
Слайд 10History and growth of Retail and sales
Barters and Markets
Towns and
Cities
Malls and shopping as a leisure activity
Retail therapy
Direct marketing and Sales
E-Selling
Malls and shopping as a leisure activity
Retail therapy
Direct marketing and Sales
E-Selling
Слайд 12New face of retail management
Sophisticated customer
Extensive database management
Growing competition
Hyperstar to
specialized boutiques
Retail brands
Online retailing
VAT collection point
Retail brands
Online retailing
VAT collection point
Слайд 13Where Does Sales fit in?
Direct customer contact
Needs Strategies and careful
implementation of these strategies for high impact
Слайд 15Before we take the flight… Backdrop
Concept of need, want and demands
The
Marketing Mix
Customer involvement and buying behaviors
POS Marketing
The Maker and the Seller – possible conflicts?
Customer involvement and buying behaviors
POS Marketing
The Maker and the Seller – possible conflicts?
